Professional Tips to Help Businesses Become Game Changers this Football Season: From the Experts at Cintas

  Professional Tips to Help Businesses Become Game Changers this Football
  Season: From the Experts at Cintas

Organizations can differentiate themselves from the competition with help from

Business Wire

CINCINNATI -- September 3, 2013

As the 2013 football season approaches, athletes in pads aren’t the only
individuals working hard to make this football season a success. All over the
country, employees are reviewing their playbooks and prepping their operations
to execute game-winning customer service. In honor of America’s most popular
sport, Cintas Corporation (NASDAQ: CTAS) offers five guidelines to help
businesses improve their game plan and enhance customer satisfaction this
football season.

“As in business, what athletes do prior to the season often determines whether
they’ll be champions,” said Erin Andrews, sports broadcaster for Fox Sports
and Cintas spokesperson. “In order for companies to differentiate themselves
from the competition, business leaders should work on making their image a top
priority before opening their doors to customers.”

Cintas offers the following tips to help businesses beat their competition
this football season:

         Dress to impress. In football, even non-fans can recognize many teams
         by their colors and helmets. As an important part of a company’s
         identity and brand, uniforms cue customers on atmosphere, customer
         service and cleanliness, and help distinguish between customers and
         employees. Whether you’re looking for a contemporary, retail-inspired
  1.  look or a more traditional one, uniforms can speak volumes about your
         brand and business. Cintas embodies this best practice by offering a
         variety of uniform programs and services, including an exclusive line
         of Carhartt Rental Workwear, an exclusive line of women’s workwear,
         an extensive collection of environmentally-friendly apparel and flame
         resistant clothing.
         In addition, the appearance of frequently accessed areas like main
         rooms, entryways and restrooms can help set a business apart from the
         competition. Cintas’ new Signature Series of designer restroom
         accessories offers organizations a colorful, stylish alternative to
         the industrial look of the standard restroom.
         Maintain clean playing surfaces. Few things deter a customer from
         revisiting a restaurant or retail store like a dirty floor. In order
         to keep floors in top-notch condition, Cintas recommends
         complementing daily tile and carpet cleaning routines with
    2.   professional deep cleaning. Using high levels of heat, pressure and
         extraction, deep cleaning completely revitalizes floors, returning
         them to “like new” condition. The process also works on darkened
         grout lines – removing bacteria and dirt buildup and returning them
         to their original color.
         Strengthen your defense. Just as football teams need to protect their
         playbooks from the opposing team, businesses need to prevent their
         private information from ending up in the wrong hands. To avoid
         potential threats, Cintas recommends that business leaders protect
    3.   confidential documents throughout their entire lifecycle, from
         creation and distribution to storage and disposal. It’s also critical
         that the document management program complies with federal, state and
         regulatory laws and internal company policies. Cintas also provides
         specialized online training to ensure that employees (like players)
         know how to deal with key circumstances when they arise.
         Proactively protect your players. Like in football, a healthy,
         well-trained team improves one’s chances of running a successful
         business. Business leaders can keep staff and customers top of mind
         by ensuring that rigid first aid and safety programs are in place.
         This includes proactive solutions such as first aid and CPR training,
    4.   and maintaining the right equipment, like up-to-date first aid
         cabinets, fire extinguishers and the proper protective gear.
         Businesses should also offer reactive solutions such as external
         defibrillators (AEDs) for unforeseeable emergencies. Maintaining an
         up-to-date safety program is key to keeping your best players on the
         field, and providing a safe environment for your customers and
         Prepare for the unexpected. As every coach knows, a single play can
         completely change the momentum and outcome of a game. Similarly, a
         fire can instantly disrupt a business, resulting in significant
         structural damage and business interruption. To help prevent a fire
    5.   from escalating into a tragedy, business leaders should map out
         emergency escape procedures and routes, create a fire emergency
         response team and roll call system, and perform unannounced fire
         alarm drills. Cintas is a leader in fire protection services that can
         ensure your team is equipped to face a fire emergency and compliant
         with regulatory code.

“Companies can learn from football teams by incorporating more rigor and
consistency into their day-to-day operations,” Andrews added. “By focusing on
image, cleanliness, safety and security, business owners can ensure
game-winning customer service and performance within their operations.”

“As in sports, businesses must deliver game-changing performances in order to
remain competitive,” said Jamie Samide, Senior Director of Marketing for
Cintas. “This message is critical, and we’re pleased to partner with Erin
Andrews once again to help us educate business leaders on how to become ‘game
changers’ this football season.”

For more information about Cintas, please visit

About Cintas Corporation:

Headquartered in Cincinnati, Cintas Corporation provides highly specialized
services to businesses of all types primarily throughout North America. Cintas
designs, manufactures and implements corporate identity uniform programs, and
provides entrance mats, restroom cleaning and supplies, tile and carpet
cleaning, promotional products, first aid, safety, fire protection products
and services and document management services for more than 1 million
businesses. Cintas is a publicly held company traded over the Nasdaq Global
Select Market under the symbol CTAS and is a component of the Standard &
Poor’s 500 Index.


Mulberry Marketing Communications
Matt Serra, 904-355-8680
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