OpenStreetMap Founder Steve Coast Joins Telenav

OpenStreetMap Founder Steve Coast Joins Telenav 
OpenStreetMap Crowd-Sourced Content Launches on Scout's HTML5
Browser-Based GPS Navigation Service 
SUNNYVALE, CA -- (Marketwired) -- 09/03/13 --  Telenav(R), Inc.
(NASDAQ: TNAV), the leader in personalized navigation, today
announced that Steve Coast, founder of OpenStreetMap (OSM), has
joined the company to lead its crowd-sourced mapping initiatives for
Scout GPS navigation services.  
Founded in London in 2004, OSM is a collaborative project to create a
free, editable map of the world. The OSM community has doubled year
over year to more than 1.3 million editors, with representation for
every country around the world (196 countries). Its crowd-sourced
model publishes edits every minute, resulting in maps that are often
more detailed and more up to date than commercially licensed content. 
"Community-based models have dramatically transformed numerous
industries already -- everything from Wikipedia replacing the
encyclopedia to Yelp harnessing word of mouth reviews," said Coast.
"Today, the same kinds of people are building OSM -- one block and
neighborhood at a time -- to make the world a better place." 
Coast joins Telenav from Microsoft, where he was a Principal
Architect for Bing and responsible for adding satellite imagery to
OSM. To watch him tell his story about how OSM started with a
backpack, a bike, and a GPS device, go to 
For more than three years, Telenav has been a key contributor to OSM
and has worked closely with the community to enhance specific
features needed for navigation. Using billions of crowd-sourced GPS
data points, Telenav provides suggested corrections via, a tool created by current U.S. OSM board president
and Telenav employee, Martijn van Exel. In addition, Telenav was the
first to create a standardized protocol for integrating traffic
information into OSM, which is a significant step in commercializing
it for navigation. 
The use of OSM allows Telenav to update data -- such as newly-laid
streets and newly-developed areas -- on a regular basis rather than
depending exclusively on traditional map vendors. In addition, OSM
allows for greater map detail for pedestrians such as alleys,
sidewalks, parks and hiking trails. 
Telenav also leverages the power of crowd sourcing for traffic
information, combining reports from its users with more than 100
million other sources, to provide up-to-date, real-time traffic.
Scout, Telenav's top-rated personalized navigation app, lets people
report and share congestion information to alert other drivers of
nearby incidents and help beat traffic during their daily commutes. 
"People want fresh, accurate, and hyper-local content when they're on
the go," said Ryan Peterson, director of traffic and navigation
services at Telenav. "Crowd-sourced models like OSM can power
personalized navigation experiences like Scout -- with block-level
accuracy -- on a global scale." 
Telenav will initially launch OSM in Scout for Browsers (,
the world's first HTML5-based, voice-guided, turn by turn navigation
service and become the first U.S. company to use OSM as a primary
navigation source. The company plans to continue to promote and
invest in the OSM community and integrate OSM into other Scout mobile
and automotive services in the future. 
About OpenStreetMap
 OSM is a free, editable map of the world that
allows people to view, edit, and use geographical data in a
collaborative way from anywhere in the world. Edits and data
downloads are available at Recent adopters of
OSM for map display include Yahoo!, Flickr, Foursquare, Craigslist,
Evernote, USA Today, NPR, FCC, Slate Magazine, Mapbox, and numerous
other commercial and government agencies globally.  
About Steve Coast
 As OSM's founder, Steve has grown the community
from a local group in London in 2004 to more than 1.3 million editors
worldwide. In 2007, he founded VC-backed CloudMade to build
commercial tools for OSM. Steve joined Microsoft in 2010 as a
Principal Architect for Bing, responsible for adding satellite
imagery to OSM. In addition, he recently founded OSM Plus to drive
commercial collaboration. Steve will be presenting the keynote as the
OSM Founder and Chairman Emeritus at the annual international OSM
conference: State of the Map 2013 in Birmingham, England, Sept 6-8,
About Telenav, Inc. 
 Telenav's mission is to help make people's
lives less stressful, more productive, and more fun when they are on
the go. Our personalized navigation services help people make faster
and smarter daily decisions about where to go, when to leave, how to
get there, and what to do when they arrive. 
We aim to be everywhere people need us. Our partners are wireless
carriers, automobile manufacturers, app developers, advertisers and
advertising agencies. Our carrier and automotive partners include
AT&T, Bell Mobility, Boost Mobile, Ford, NII Holdings, QNX Software
Systems, Rogers, Sprint, Telcel, T-Mobile U.S., U.S. Cellular, and
Vivo Brazil. You can also find us in mobile app stores and on the web
at and 
Follow us on Twitter at or on Facebook at
 Copyright 2013 Telenav, Inc. All
Rights Reserved.  
"Telenav," "Scout," the Telenav and Scout logos, "" and
"" are registered and unregistered trademarks and/or service
marks of Telenav, Inc. Unless otherwise noted, all other trademarks,
service marks, and logos used in this press release are the
trademarks, service marks or logos of their respective owners.  
Media Contact:
Mark Burfeind
Telenav, Inc.
Investor Relations:
Cynthia Hiponia
The Blueshirt Group for Telenav, Inc.
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