'Mazda Atenza ASV-5' Advanced Safety Vehicle Begins Trials on Pu

'Mazda Atenza ASV-5' Advanced Safety Vehicle Begins Trials on Public Roads 
Will demonstrate world's first streetcar-to-vehicle communication system in
Hiroshima for the 20th ITS World Congress Tokyo 2013 
Hiroshima, Japan, Sept 3, 2013 - (JCN Newswire) -  Mazda Motor Corporation will
begin testing its advanced safety vehicle, the Mazda Atenza ASV-5, on public
roads from September 2013. The vehicle will be used to test a driving safety
support system which utilizes intelligent transport systems (ITS)(1) jointly
developed by industrial, academic and government organizations. The car will
also take part in the 20th ITS World Congress Tokyo 2013 in October and
demonstrate a futuristic safety system that will see streetcars and automobiles
communicating with each on the streets of Hiroshima. 
The 20th ITS World Congress Tokyo 2013 runs from Monday October 14 through
Friday October 18. The event features an exhibition of advanced safety
technologies and sessions on a wide range of topics with participants and
speakers coming from all over the world. There are also a number of showcase
demonstrations, including one held in Hiroshima from October 20 to 21,
showcasing the world's first safety system that utilizes
streetcar-to-vehicle communication technology. 
Used by approximately 150,000 people daily, streetcars form an essential
component of Hiroshima's public transportation system. The new safety
system enables communication between streetcars and automobiles equipped with
an autonomous sensor. The trial is aimed at verifying the system's ability
to prevent collisions and support smooth and safe driving. The system was
developed and is being tested by the Hiroshima ITS Research Unit(2) with
sponsorship from the Hiroshima ITS Public Road Test Consortium(3). There is
renewed interest in streetcars globally as a form of eco-friendly public
transport, and improving technology is also reducing the impact that private
automobiles have on the environment. This experiment advances collaborative
research aimed at establishing a safe transportation system that makes the most
of the advantages of both rail and vehicular transport. 
At Mazda, research and development of safety technologies is based upon the
company's safety philosophy, Mazda Proactive Safety, which aims to
minimize the risk of an accident by maximizing the range of conditions in which
the driver can safely operate the vehicle. Mazda is committed to the continued
development of advanced safety technologies through a variety of approaches,
including this ITS verification test and its own independent development
process which recently produced I-ACTIVSENSE. In addition to supporting the
driver in recognizing and judging hazards in a variety of driving situations,
the i-ACTIVSENSE range of advanced safety technologies helps to avoid accidents
and reduce the resulting damage when they do occur. 
(1) Intelligent Transport Systems use the latest in high-tech
telecommunications to create an information network encompassing people, roads
and vehicles. The objective of this new traffic system is to work toward
solutions for transport problems such as road accidents, congestion and damage
to the environment.
(2) Hiroshima ITS Research Unit is composed of the University of Tokyo, Mazda
Motor Corporation, Hiroshima Electric Railway Co., Ltd. and National Traffic
Safety and Environment Laboratory. It conducts validation trials on public
roads under the auspices of Hiroshima ITS Public Road Test Consortium.
(3) Hiroshima ITS Public Road Test Consortium plans and coordinates local
validation trials in the Hiroshima area for the promotion of ITS. It is made up
of Hiroshima University; the University of Tokyo; Chugoku Bureau of
Telecommunications, Ministry of Internal Affairs and Communications; Road
Department, Chugoku Regional Development Bureau, Ministry of Land,
Infrastructure, Transport and Tourism; Hiroshima National Highway Office,
Chugoku Regional Development Bureau, Ministry of Land, Infrastructure,
Transport and Tourism; Chugoku District Transport Bureau, Ministry of Land,
Infrastructure, Transport and Tourism; Hiroshima Prefectural Police; Hiroshima
Prefecture Civil Engineering Bureau; Hiroshima City Road Transportation Bureau;
Chugoku Branch, West Nippon Expressway Company Ltd.; Mazda; Hiroshima Electric
Railway Co. Ltd. and National Traffic Safety and Environment Laboratory. 
Contact: 
Mazda
Ms. Mayumi Handa
handa.ma@tky.mazda.co.jp
+81-82-282-1111 
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