Eventbrite Acquires London-Based Lanyrd and Latin American Events Company
Leading Global Ticketing Platform Starts the Acquisition Engine as It
Zooms In on International Expansion, Mobile Development and Event
SAN FRANCISCO, CA -- (Marketwired) -- 09/03/13 -- Eventbrite, the
global self-service ticketing platform, today announced it has
acquired London-based event data company Lanyrd, and
Argentinean-based ticketing company Eventioz. These acquisitions --
the first for the company -- will bring powerful product and
technical assets to the leading events platform, as well as strong
industry expertise in a new region, Latin America.
Together, these acquisitions directly reflect the areas of focus the
company announced with its $60 million funding news in April:
Accelerating international expansion; mobile growth and development;
event discovery; and attracting top talent from around the world.
This news also follows several senior leadership hires, and a March
announcement that the platform had processed over $1.5 billion in
gross ticket sales. Eventbrite has also processed 130 million tickets
in 179 countries.
"For seven years, Eventbrite has focused on creating, scaling and
promoting the best ticketing platform on the market. Now it's time
for us to open our pocketbooks a bit to accelerate our growth around
the world," said Kevin Hartz, Eventbrite Co-Founder and CEO. "These
two acquisitions perfectly align with the strategic focus for the
company, while adding significant assets and technical power to our
Lanyrd, a social conference directory based in
London, allows users to add and discover events as well as track
friends' professional event activity. The company was founded in
2010, and has helped nearly 40,000 events in 148 countries have a
better and more social event experience. Specifically, Lanyrd's
product allows speakers and attendees easy access to event
information, slides and video of presentations in a seamless,
cross-platform experience. The team also has impressive technology
credentials, boasting the co-creator of the Django web framework, the
creator of the Django data migration tool South who is also a Django
core committer, and substantial expertise in mobile development. The
Lanyrd team will relocate to Eventbrite's headquarters in San
Francisco to be part of the 100+-strong engineering effort, as well
as leverage their technical expertise to help Eventbrite speed
innovation in the core platform and improve its mobile products.
Eventbrite will continue to support Lanyrd.com and its community
after the acquisition.
"Lanyrd is an incredibly impressive product and engineering team that
has been continually innovating crowd sourced event data for three
years. The team's efforts in tagging and structured data around live
experiences is incredibly valuable to us as we dig further into event
discovery, the buyer-seller experience and organizer analytics," said
Pat Poels, vice president of engineering at Eventbrite. "Further,
Eventbrite also will benefit from Lanyrd's mobile development and
product expertise as we seek to make our own offerings the best in
the world -- no matter what device you are using. Finally, since
Eventbrite uses the Django framework, having the co-creator on board
as well as other leaders in Django and the open source movement will
up our game and help us attract the best talent."
"The Eventbrite team shares the same passion for live events that
drove us to create Lanyrd in the first place," said Natalie Downe,
co-founder of Lanyrd. "We are thrilled to join a company with such
strong engineering talent and believe we can contribute significantly
to its product." Co-Founder Simon Willison continues, "Both companies
believe in the power of shared experiences and we look forward to
being part of an effort to use technology to improve how we discover
and enjoy live events."
Eventioz is a Latin American
ticketing platform with operations in Argentina, Brazil, Chile,
Colombia, Mexico and Peru. Since the business started in 2008, it has
helped more than 15,000 organizers create, promote and sell tickets
to nearly 20,000 events. Eventioz is operated by an impressive,
cross-functional team with substantial experience both in and outside
of the event industry. Eventioz was co-founded by a successful serial
entrepreneur and a world-class engineer who has historically been one
of the top code contributors to the Ruby on Rails web framework.
"While there are a lot of country-specific competitors to Eventbrite
throughout the world, Eventioz has built one of the few truly
cross-border platforms," said Randy Befumo, vice president strategy
at Eventbrite. "Further, Eventioz covers an impressive array of
payment alternatives in a region where traditional credit cards and
bank accounts do not offer much advantage. This will allow Eventbrite
to enter multiple markets simultaneously with the right mix of local
language, local customer support and payment alternatives. We think
this is a team that can drive tremendous growth and look forward to
putting our knowledge and capital behind them with the goal of
winning across Latin America."
"With Eventbrite, we get to help the leading self-service ticketing
platform expand its global reach," said Pablo Aquistapace, co-founder
of Eventioz. "Personally, I also am excited to work with the
Eventbrite team, and am particularly honored that someone as
experienced at identifying great companies and management teams as
Kevin Hartz has asked us to join his company. We think that with
Eventbrite's support, we will be the leader in the Latin American
market in short order, as well as contributing to the development of
the platform globally."
These acquisitions crown a year of rapid growth for Eventbrite. In
Q2, Eventbrite announced that it had processed over 100 million
tickets across 179 countries, totaling more than $1.5 billion in
gross ticket sales. One-third of those ticket sales had occurred
within the previous 9 months. The company also announced in March
that it had doubled the total number of tickets processed -- to 100
million -- since February 2012. These milestones confirm the large,
underpenetrated and global market for ticketing as well as the
universal need for an easy-to-use and scalable platform for event
organizers and attendees around the world.
Eventbrite enables people all over the world to
plan, promote, and sell out any event, and has sold 130 million
tickets worldwide. The online event registration service makes it
easy for everyone to discover events, and to share the events they
are attending with the people they know. In this way, Eventbrite
brings communities together by encouraging people to connect through
live experiences. Eventbrite's investors include DAG Ventures,
Sequoia Capital, T. Rowe Price, Tenaya Capital and Tiger Global.
Learn more at www.eventbrite.com.
Terra Carmichael or Lauren Busley
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