Skandia Selects Pitney Bowes for Customer Loyalty and Analytics Solutions

  Skandia Selects Pitney Bowes for Customer Loyalty and Analytics Solutions

 Pitney Bowes Portrait Solutions to Help Skandia Integrate, Automate, Analyze
   and Personalize the Company’s Multichannel Engagement with its Customers

Business Wire

STAMFORD, Conn. -- September 3, 2013

Pitney Bowes (NYSE:PBI) today announced that Skandia, one of the largest
independent, customer-owned banking and insurance groups in the Nordic region,
has selected the Pitney Bowes Portrait solutions to help power the company’s
multichannel campaign strategy. Skandia will utilize the Pitney Bowes Portrait
solutions that provide greater automation and personalization of the Company’s
customer communications, as well as provide customer data that is more easily
analyzed, allowing marketing and sales teams to uncover new business
opportunities faster and more efficiently.

Skandia selected Pitney Bowes Portrait solutions following a rigorous review
with five other customer vendors primarily for its ability to integrate
campaign management, inbound response and visual analytics capabilities in a
single solution.

“Pitney Bowes’ Portrait solutions stood well above the rest when we closely
compared them,” said Magnus Eldberg, CRM Manager, Skandia. “Pitney Bowes could
deliver the completeness and range of functionality we needed to create
meaningful content, manage outreach to customers and analyze results in one
seamless and valuable process. The support teams at Pitney Bowes are highly
responsive, flexible and easy to work with, forming a great partnership to
help us deliver on our vision for customer engagement.

“Pitney Bowes also has a significant footprint in the finance sector, both
regionally and globally, including several of the world’s leading banks, which
is testament to the scalability and robustness of their software solutions,”
he added.

Key Benefits

  *Improved customer cross sell and retention rates using customer analytics
    to target communications
  *Faster conversion of unknown prospects to known customers through online
    behavior tracking and personalization
  *Better customer experience through consistent and relevant offers across
    all channels
  *Shorter time to market with easy-to-use tools integrated into a single
    user interface
  *Faster time to value by linking customer communications directly with
    sales and service fulfillment systems

“Today’s technology-savvy, connected customers have turned the tables on
marketers,” said Kieran Kilmartin, Vice President, International Marketing,
Pitney Bowes Software. “Tomorrow’s successful marketing programs will be based
on data-driven analytics, personalized content and agile teams. Skandia is a
real leader in recognizing these trends, and we are proud to have been
selected among such stiff competition to help them execute on their vision for
a superior customer experience.”

For more information on the full range of the Pitney Bowes line of customer
and marketing analytics software solutions, including Portrait Miner and
Portrait Explorer, please visit

Follow us @pitneybowes and connect with Pitney Bowes on LinkedIn.

About Skandia

With more than 2.2 million customers in Sweden, Norway and Denmark and more
than SEK 440 billion under management, Skandia is one of the largest
independent, customer-owned banking and insurance groups in the Nordic
countries. As a customer-owned bank, Skandia recognizes that today’s connected
customers are seeking to engage via new forms of digital content and in more
personal ways.

About Pitney Bowes

Pitney Bowes provides technology solutions for small, mid-size and large firms
that help them connect with customers to build loyalty and grow revenue. Many
of the company’s solutions are delivered on open platforms to best organize,
analyze and apply both public and proprietary data to two-way customer
communications. Pitney Bowes includes direct mail, transactional mail and call
center communications in its solution mix along with digital channel messaging
for the Web, email and mobile applications. Pitney Bowes: Every connection is
a new opportunity™.

Tags: Pitney Bowes, Skandia, Banking, Insurance, Predictive Analytics,
Analytics, Data, Marketing Analytics, Customer Analytics, Campaign Management,
Portrait Miner, Portrait Explorer


Pitney Bowes Contacts:
Yvonne Summers, +44 (0)1491 416748
Carol Wallace, 203-351-6974
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