ZoomSystems Partners with Benefit Cosmetics to Debut Branded Automated
Interactive Cosmetic Kiosk Shops Launch in Major Airports
SAN FRANCISCO -- September 3, 2013
ZoomSystems, the global leader in automated retail, has added another top
brand partner to its portfolio, by teaming with Benefit Cosmetics, a San
Francisco-based beauty company, to deliver interactive, branded, retail kiosks
for travelers to have access to instant beauty solutions in major airports.
“We’re excited to help a global brand like Benefit build its multi-channel
retail strategy to reach more customers, by not only providing an authentic
brand message, but also Benefit’s best-selling makeup and skincare products,”
said Jack Lawrence, ZoomSystems CEO. “With this ground-breaking partnership,
ZoomSystems and Benefit are giving travelers on-the-go access to the beauty
products they love in an engaging, fun, Benefit-themed way.”
ZoomSystems developed and will operate the “Glam Up & Away!” interactive
automated beauty retail kiosks for Benefit Cosmetics, which are standalone,
unattended and deliver highly visible, highly valuable retail in a new channel
for the brand. Kiosks have been installed in major airports, including New
York (JFK), Houston (IAH), Las Vegas (LAS), Austin (AUS), Cleveland (CLE),
Savannah (SAV), with more to launch soon.
“High-traffic airports are the next beauty battleground for prestige cosmetics
brands. Benefit is grabbing first-mover advantage,” said Jean Andre Rougeot,
Benefit Cosmetics CEO.
Benefit Cosmetics, known for fast and fabulous beauty solutions, will offer 30
of its best-selling products and instant beauty solutions in each kiosk.
“It’s wow on wheels!” said Julie Bell, Benefit Cosmetics EVP Global Marketing.
“What a sexy, fun and innovative way to introduce Benefit’s witty and playful
personality to the hundreds of millions of travelers who fly every year.”
Benefit Cosmetics is the San Francisco-based makeup brand that believes
laughter is the best cosmetic. Known for fun, instant beauty solutions,
Benefit provides women with a playful, interactive experience that is truly
unique, bold & girly. The action-packed beauty brand has swept the world with
one-of-a-kind cult favorite products like Benetint lip & cheek stain, They’re
Real mascara & the POREfessional pore minimizing primer. Benefit is one of the
fastest growing prestige beauty brands in the business with over 4,000
locations in 35 countries. For more information, visit benefitcosmetics.com.
ZoomSystems is the global leader in the growing automated retail industry.
Founded in 2002 and headquartered in San Francisco, Calif., ZoomSystems
develops and operates a valuable, turn-key, unattended point-of-sale solution
for iconic brands and retailers in North America, Europe and Japan. Through
its self-service, standalone satellite ZoomShop stores, in-store units and
supporting technology platform, ZoomSystems delivers the product from the
manufacturer to the consumer, helping brands increase their reach and improve
their sales through a better consumer experience. Top brand and retail
partners include Macy’s, Best Buy, Apple, Proactiv, Tracfone, Media-Saturn,
Benefit Cosmetics and more. For more information, visit zoomsystems.com.
Photos/Multimedia Gallery Available:
Bill Beaton, 415-400-8116
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