Rummel Matratzen Quickly Creates iPad App with Magic Application Platform to Boost Efficiency of its Sales Team

 Rummel Matratzen Quickly Creates iPad App with Magic Application Platform to
                      Boost Efficiency of its Sales Team

PR Newswire

OR YEHUDA, Israel, September 3, 2013

OR YEHUDA, Israel, September 3, 2013 /PRNewswire/ --

Magic Software Enterprises Ltd. (NASDAQ: MGIC), a global provider of software
platforms for enterprise mobility, cloud applications, and business
integration, announced today that Rummel Matratzen has used the Magic xpa
Application Platform to create and deploy an iPad app for its sales team. The
iPad app increases efficiency of the sales team by providing a single point of
access to information the sales team needs to efficiently manage customer

A sales person can open Rummel Matratzen's iPad app and have all information,
including customer and payment history, order status, sales documentation and
return status, available in real-time at the touch of a button. The
application is bi-directional, so that sales can also upload contracts and
pictures, document returns, and make notes of customer feedback and ideas
while on the road.

"It was important for us to reduce the number of programs, media and
techniques our sales people needed to access and search in order to conduct
customer meetings wherever and whenever necessary. This new iPad app enables
our sales team to concentrate on the customer relationship rather than finding
information," said Helmut Haag, Head of IT at Rummel Matratzen. "We were
already using Magic for our internal sales portal desktop app, thus we were
able to create the iPad app with just 20% of the effort required for the
previous deployment."

"There is no escaping the need for enterprise mobility. A growing number of
customers, like Rummel Matratzen, are leveraging their existing Magic
application platform to easily create mobile enterprise applications. Magic
xpa enables users to create mobile applications for all leading mobile
operating systems (iOS, Android, BlackBerry, Windows Mobile) and devices
(smartphones and tablets) with a single development effort. In addition to
Magic's application platform and their existing resources, all Rummel
Matratzen needed to deploy the native iPad app was an Apple computer and an
iOS developer account," said, Stephan Romeder, General Manager for Magic
Software Germany, Austria and Switzerland.

About Rummel Matratzen

Rummel Matratzen has been leading supplier of high-quality
environmentally-friendly mattresses and slat bases for 60 years. Rummel
Matratzen employs a combination of modern equipment, custom hand-crafted
processes and innovative materials to help its customers enjoy the most
restful and comfortable sleep possible. The company continuously advances its
products by adopting new ideas and innovative materials that assure
restorative sleep. All Rummel Matratzen sleep products are made in Germany and
all inputs are tested to ensure that they are free of harmful substances. The
company works with suppliers that are similarly committed to environmentally
friendly, sustainable production.

For more information, visit

About Magic Software Enterprises

Magic Software Enterprises (NASDAQ: MGIC) empowers customers and partners
around the globe with smarter technology that provides a multichannel user
experience of enterprise logic and data.

For more information, visit

Except for any historical information contained herein, matters discussed in
this press release might include forward-looking statements that involve a
number of risks and uncertainties. Regarding any financial statements, actual
results might vary significantly based upon a number of factors including, but
not limited to, risks in product and technology development, market acceptance
of new products and continuing product conditions, both locally and abroad,
release and sales of new products by strategic resellers and customers, and
other risk factors detailed in Magic's most recent annual report and other
filings with the Securities and Exchange Commission.

Magic has made every effort to ensure that the information contained in this
press release is accurate; however, there are no representations or warranties
regarding this information, including warranties of merchantability or fitness
for a particular purpose. Magic assumes no responsibility for errors or
omissions that may occur in this press release.

Magic is a registered trademark of Magic Software Enterprises Ltd. All other
product and company names mentioned herein are for identification purposes
only and are the property of, and might be trademarks of, their respective

Press Contact:
Tania Amar | VP Global Marketing
Magic Software Enterprises

SOURCE Magic Software Enterprises Ltd
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