Changing the Face Of Allergies: The Makers Of Zyrtec® Unveil New Resources To Tackle ALLERGY FACE™ Beauty Challenges

Changing the Face Of Allergies: The Makers Of Zyrtec® Unveil New Resources To
                    Tackle ALLERGY FACE™ Beauty Challenges

PR Newswire

FORT WASHINGTON, Pa., Sept. 3, 2013

FORT WASHINGTON, Pa., Sept. 3, 2013 /PRNewswire/ --The makers of ZYRTEC^®
understand that allergy symptoms not only impact the way allergy sufferers
feel, but also how they look. In fact, more than half of the men and women
surveyed (54 percent) admit to experiencing allergy-related challenges like
watery eyes, a red nose, or a puffy face during fall allergy season.[1] The
ZYRTEC^® Brand has teamed up with actress Debra Messing, as well as beauty
experts Rebekah George and Carmen Ordonez[2], to provide insightful beauty
tips and tricks for combating ALLERGY FACE™.

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THE REAL FACE OF ALLERGIES
As a severe allergy sufferer, actress Debra Messing understands the power of
allergy relief.

"Allergies are a real challenge for me and can get in the way of both my
professional and personal life, whether it be filming on set or taking my son
for a walk through the park," said Messing. "I take ZYRTEC^® to relieve my
allergy symptoms so I can get back to doing the things that I love."

In a new video on the ZYRTEC^® YouTube Channel, Messing sat down with beauty
expert, Rebekah George, for a one-on-one chat to shed light on another
challenge for female sufferers, ALLERGY FACE™ – beauty woes like a red nose,
watery eyes and puffy face that can accompany typical allergy symptoms.

"I know how difficult it is to look your best when you are battling allergy
symptoms," Messing added. "I am excited to help the makers of ZYRTEC^®
support female allergy sufferers and share with them my personal ALLERGY FACE™
beauty remedies that I have learned over the years from makeup artists and
other celebrity friends."

STRICT BEAUTY TALK
Understanding that 81 percent of women with allergies think they can never
fully cover up their ALLERGY FACE™[3], the ZYRTEC^® Brand also enlisted George
and Hispanic beauty expert Ordonez, to continue the conversation and share
easy beauty tips for reducing the appearance of a puffy face, distracting from
watery eyes and concealing a red nose via a series of tutorial videos.

In George's videos, she helps allergy sufferers embrace the latest beauty
trends despite their allergy symptoms and unveils a 60-second ALLERGY FACE™
beauty routine that is sure to make life a little bit easier during allergy
season. Additionally, she reinforces the importance of cleaning out your
makeup bag with simple "keep, toss, wash" rules in addition to spelling out
the "dos and don'ts" of dealing with ALLERGY FACE™ beauty challenges.

In Ordonez's series of three videos, which are available in both English and
Spanish, she offers tips for Latinas seeking help with allergy-related beauty
challenges. Topics include quick makeup fixes as well as unique, homemade
remedies that have been passed down through generations to help Latinas
embrace their natural belleza.

ZYRTEC® BRAND TAKING ALLERGY FACE™ BEAUTY COUNTER ON THE ROAD
After unveiling the first-ever ALLERGY FACE™ Beauty Counter during spring
allergy season at Macy's Herald Square (New York), ZYRTEC® is taking its
ALLERGY FACE™ beauty solutions on the road this fall.

From September 8 through September 10 at the Macy's Century City in Los
Angeles, the ALLERGY FACE™ Beauty Counter will offer female allergy sufferers
one-on-one makeup consultations with ZYRTEC® beauty experts, George and
Ordonez. George will be available for consultations on September 8 (11:30 a.m.
until 4:00 p.m. PST) and September 9 (2:30 p.m. until 7:00 p.m. PST) and
Ordonez on September 10 (2:30 p.m. to 7:00 p.m. PST). Guests can email
allergyface@gmail.com to schedule an appointment.

For more information on the ZYRTEC^® Brand and tips to combat ALLERGY FACE™,
check out www.zyrtec.com/passion/beauty or visit YouTube
(www.youtube.com/zyrtec) and Facebook (www.facebook.com/zyrtec).

About the ZYRTEC^® Brand
ZYRTEC^® (cetirizine HCl) is the number one allergist recommended brand[4].
ZYRTEC^® helps relieve the allergy symptoms of sneezing, runny nose, itchy,
watery eyes and itchy nose or throat. These symptoms can be caused by allergy
triggers such as dust, mold, pet dander, tree pollen, weeds and grasses.

The makers of ZYRTEC^® offer products including ZYRTEC^® Tablets and Liquid
Gels that provide 24-hour allergy relief, and ZYRTEC^®-D that provides the
proven allergy relief of ZYRTEC^® plus relief from nasal congestion and sinus
pressure for a full 12-hours.

About McNeil Consumer Healthcare
McNeil Consumer Healthcare Division of McNEIL-PPC, Inc. markets a broad range
of well-known and trusted over-the-counter (OTC) products around the globe.
McNeil Consumer Healthcare is most widely recognized for the TYLENOL^® brand.
Other McNeil Consumer Healthcare brands include BENADRYL^®, ZYRTEC^® and
ZYRTEC^®-D allergy medicines, IMODIUM^® A-D anti-diarrheal, MOTRIN^® IB pain
reliever and fever reducer, and SUDAFED^® and SUDAFED PE^® nasal
decongestants.

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[1] Wakefield Research survey conducted between July 10th and July 17th, 2013
among 1,000 nationally representative U.S. adults ages 18+. The margin of
error at the 95 percent confidence level is +/- 3.1 percentage points. Survey
sponsored by the makers of ZYRTEC®.

[2] McNeil Consumer Healthcare, the makers of ZYRTEC®, has compensated Debra
Messing, Rebekah George and Carmen Ordonez for their roles in the ALLERGY
FACE™ campaign.

[3] Wakefield Research survey conducted between January 2nd and January 10th,
2013, among 1,000 U.S. women ages 18 and older who suffer from indoor or
outdoor allergies. The margin of error at the 95 percent confidence level is
+/- 3.1 percentage points. Survey sponsored by the makers of ZYRTEC®.

[4] Among OTC oral antihistamines

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ZYRTEC® ALLERGY FACE™

Related Links:
ZYRTEC® ALLERGY FACE™ Website
ALLERGY FACE™ Video Series

Video with caption: "Beauty Talk with Debra Messing and Rebekah George." Video
available at:
http://origin-qps.onstreammedia.com/origin/multivu_archive/ENR/FX-MM72173-20130903-1b.mp4

Video with caption: "Dos and Dont's for Combating ALLERGY FACE™, with Rebekah
George." Video available at:
http://origin-qps.onstreammedia.com/origin/multivu_archive/PRNA/ENR/FX-MM72173-20130903-2.mp4

Video with caption: "Generations of Beauty Advice, with Carmen Ordonez." Video
available at:
http://origin-qps.onstreammedia.com/origin/multivu_archive/ENR/FX-MM72173-20130903-3b.mp4

Image with caption: "ZYRTEC® ALLERGY FACE™." Image available at:
http://photos.prnewswire.com/prnh/20130903/MM72173

SOURCE McNeil Consumer Healthcare

Contact: Holly Derrick, McNeil Consumer Healthcare, (215) 273-7923,
hderrick@its.jnj.com
 
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