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Gamucci Electronic Cigarettes Appoints Peter Jordan as CFO

          Gamucci Electronic Cigarettes Appoints Peter Jordan as CFO

  PR Newswire

  LONDON, September 2, 2013

LONDON, September 2, 2013 /PRNewswire/ --

Peter is the fifth senior Big Tobacco executive to join Gamucci this year

Leading electronic cigarettes manufacturer and distributor Gamucci has further
strengthened its management team with the appointment of Peter Jordan as Chief
Financial Officer (CFO).

 (Photo: http://photos.prnewswire.com/prnh/20130902/637879 )

Peter has more than twenty years' experience in senior financial, commercial
and management roles, the majority in the tobacco industry with Rothmans
International and British American Tobacco.

His appointment follows the hiring of a string of senior executives from the
tobacco industry earlier in the year, who are leading Gamucci's continued
expansion.

Tony Scanlan has assumed the newly created role of CEO, with responsibility
for Gamucci's operations worldwide. He has a strong background and reputation
in the traditional tobacco industry, having spent 17 years with Rothmans
International in a number of senior roles, including as Strategic New Brands
Director.

John Dunne has joined Gamucci as UK Head of Sales, bringing more than 13
years' experience in the tobacco industry, including senior sales roles in
Altria with Philip Morris USA and John Middleton Cigars.

Gamucci has also appointed two former Imperial Tobacco executives to its
senior team. Jonathan Cox is leading Gamucci's expansion into North America as
CEO (USA). He was Imperial Tobacco's Head of Business Development in Asia and
Latin America for six years before moving to head up Imperial's USA
subsidiary, Commonwealth Brands.

Jacqueline Burrows is advising the executive team as Associate Director of
Corporate Affairs. With over 30 years in the international tobacco industry,
she is one of the most experienced board level corporate affairs executives in
the sector, and was Director of Public Affairs for Rothmans International
before spending the last eleven years with Imperial Tobacco, most recently as
Head of Public & Political Affairs. She now has her own public affairs
consultancy, Lansdown Public Affairs.

Taz and Umer Sheikh, Founders of Gamucci, said: " We are delighted to welcome
Peter to the team .  He has a very strong financial background and adds
further depth to our pool of industry knowledge and expertise."

"He joins a strong and complementary team and the senior hires we have made
this year have already made a significant impact in helping us as
entrepreneurs to drive the business forward. The fact that tobacco industry
professionals of this calibre are attracted to Gamucci shows the strength of
our prospects and positioning."

NOTES TO EDITORS

Wholly-owned by British entrepreneurs Taz and Umer Sheikh, Gamucci is a major
player in the electronic cigarette sector worldwide. Headquartered in London,
UK with warehouse and distribution facilities in Newbury, Berkshire, Gamucci
has its wholly-owned manufacturing unit in Shenzhen China; its global sales
office and back office operations in Bangalore, India; logistic centres in
Europe, Asia and the USA and sales organisations in London, Ireland,
Nashville, Tennessee and Miami, Florida. The Gamucci Group is a pioneer in the
development of electronic cigarettes, and introduced the first major brand to
the European market in 2007. Its products are now sold in 25 countries
worldwide.

Gamucci has been awarded the sole UK patent for its unique cartomizer
technology, which includes the integrated electronic cigarette and refill.

The business currently employs some 400 staff worldwide. The majority are
based in Shenzhen, China and in Bangalore, India.

Gamucci is the only electronic cigarette company in the UK to own its own
factory, thereby ensuring end-to-end control of the supply chain and product
integrity. Other companies in the category outsource product manufacturing to
third parties.

Contact: Del Jones/Karen White, JBP Associates, +44(0)117-9073400