European drivers at risk from preventable “sudden jam” accidents

  European drivers at risk from preventable “sudden jam” accidents

~ TomTom Traffic technology now alerts drivers to slow down when approaching a
                                    jam ~

Business Wire

AMSTERDAM -- September 2, 2013

An independent study of more than 8,000 drivers surveyed across Europe*,
revealed that people are putting themselves at risk from traffic jam related
accidents. On average, 35% of respondents admitted to being involved in an
accident when unable to brake in time to avoid sudden, stationary traffic.

TomTom's unique "Jam Ahead Warning" feature (Photo: Business Wire)

TomTom's unique "Jam Ahead Warning" feature (Photo: Business Wire)

While 64% of European drivers claimed to know the stopping distances needed to
avoid accidents, only 28% of drivers actually knew how far in advance they
needed to brake at 60 mph (100km/h) in their respective countries. The vast
majority of respondents drastically underestimated the required stopping
distances, thereby putting themselves and others drivers at risk.

“This new research reveals a serious issue that we can now address with our
traffic technology,” said Corinne Vigreux, Managing Director, TomTom Consumer.
“TomTom Traffic has become so accurate that we can now pinpoint the precise
location of a traffic jam. We have developed a new “Jam Ahead Warning” that
shows drivers exactly where a jam starts and crucially alerts them to slow
down if they are travelling too fast.”

TomTom recently launched a new range of navigation devices featuring lifetime
TomTom Traffic. The new TomTom GO 400, GO 500, 5000 and GO 600, 6000 all
feature the unique “Jam Ahead Warning” feature.

                                   - ends -

Notes to Editors:

* All figures, unless otherwise stated, are from YouGov Plc. Total sample size
was 8,227 drivers from the UK (1,689), France (1,148), Germany (1,351), Italy
(1,441), Spain (1,359) and Netherlands (1,239). Fieldwork was undertaken
between 6th - 11th August 2013. The survey was carried out online. The figures
have been weighted and are representative of all adults in each country (aged

About TomTom

Founded in 1991, TomTom (TOM2) is a leading provider of navigation and
location-based products and services.

TomTom maps, traffic information and navigation technology power automotive
in-dash systems, mobile devices, web based applications and government and
business solutions.

TomTom also designs and manufactures its own location-based products including
portable navigation devices and fleet management solutions, as well as
GPS-enabled sports watches.

Headquartered in Amsterdam, TomTom has 3,500 employees worldwide and sells its
products in over 35 countries.

For further information, please visit

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Cem Cohen, +31611598532
Global Communications Manager
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