Digital Shelf Space Corp. Announces Unaudited Financial Results for the Three and Six Months Ending June 30, 2013

Digital Shelf Space Corp. Announces Unaudited Financial Results for the Three 
and Six Months Ending June 30, 2013 
VANCOUVER, BRITISH COLUMBIA -- (Marketwired) -- 08/30/13 -- Digital
Shelf Space Corp. (the "Company" or "DSS") (TSX
VENTURE:DSS)(OTCQX:DTSRF) announced today its unaudited financial
results for the three and six month period ended June 30, 2013. 
Quarterly Highlights 

--  In April the Company entered into a global distribution agreement for
    the Company's flagship product, GSP RUSHFIT, with one of the largest
    distributors for lifestyle media, Gaiam, Inc. listed on the NADAQ: GAIA
--  In May production began of a new long form GSP RUSHFIT infomercial for
    North American DRTV advertising. The infomercial is scheduled for
    release on North American television in the fall of 2013 to coincide
    with the commencement of the distribution agreement with Gaiam. 
--  On May 21, 2013, the Company announced the closing of a brokered private
    placement for total gross proceeds of $1,562,971 ($1,582,150 CAD)
    comprised of common shares and convertible debentures. 
--  Total revenues for the quarter equals $195,159 and continued to be
    driven primarily by GSP RUSHFIT

Mr. Jeffrey Sharpe, President and CEO of DSS stated, "We were excited
to finalize the agreement with Gaiam this quarter, close the private
placement and to commence the production of the long form infomercial
for the GSP RUSHFIT product. The funding received from the private
placement enabled us to move quickly on the production of the
infomercial with it now being in the editing stages. The combination
of the infomercial along with GAIAM's marketing abilities and network
should result in strong results for the latter part of 2013 and into
2014. Our quarterly results are very reflective of both the
seasonality of GSP RUSHFIT during the summer months when sales for
all fitness related products fall off, as well as our minimal
advertising spend. The coming months will see an adjustment in our
revenues as we transition to working with Gaiam but we are confident
that once the program with Gaiam is in full force our revenues will
rebound and new levels should be achieved."  
Revenue (USD) 
The total revenue for the quarter of $195,159 (2012 - $280,602)
continued to be driven primarily by the Company's flagship product
GSP RUSHFIT an 8-week home-based DVD workout program starring MMA
World Welterweight Champion Georges St-Pierre. 
Expenses (USD) 
During the three months ending June 30, 2013, operating expenses were
$718,323 (2012 - $761,661). 
Net Loss 
Net loss for the quarter ended June 30, 2013 was $523,164 (2012 -
Selected Financial Highlights 

                        Selected Period Information                         
                                     Three months ended  Three months ended 
                                          June 30, 2013       June 30, 2012 
Gross Revenue                        $          195,159  $          280,602 
Net loss                             $         (523,164) $         (481,059)
Currency Translation Adj.            $          (10,811) $           (9,411)
Weighted average number of shares                                           
 outstanding                                 74,102,516          52,782,584 
Net loss per share (1)               $           (0.007) $           (0.009)
Total assets                         $        2,616,617  $        2,336,845 
Total liabilities                    $          954,330  $          266,010 
Shareholders equity                  $        1,662,287  $        2,070,835 
(1)  Basic and fully diluted net loss                                      

Appointment and Resignation of Directors 
On July 10, 2013, Jason Sparaga was appointed as a Director of the
Company. Mr. Sparaga is the President of Spara Capital Partners Inc.,
founded in 2001, a provider of customized investment and merchant
banking solutions to owners of private businesses in matters relating
to liquidity, growth or transition, which Mr. Sparaga. Mr. Sparaga
has specific expertise in raising capital, the succession or sale of
privately owned businesses, management buy-outs, and turnarounds. He
is the founder and former Managing Director of TL Corporate Finance
Inc. and has held positions with PriceWaterhouseCoopers LLP and BDO
Dunwoody LLP. 
On August 15, 2013, Thomas D. Lamb resigned as a Director of the
Company in order to pursue other business interests. The Company
wishes to express their thanks to Mr. Lamb for his work with the
Board of Directors over the years and in particular with his efforts
as a founding participant of the Company. 
About Digital Shelf Space Corp. 
Digital Shelf Space is an independent creator, producer and
distributor of home entertainment content targeted at the fitness and
sports instruction market. Digital Shelf Space's overall content
partnership strategy is to align itself with world-class, global
brand partners. For more information please visit and to view the Company's products please
visit and 
"Jeffrey Sharpe", President & CEO 
Forward Looking Statements 
This news release contains "forward-looking information" within the
meaning of the Canadian securities laws. Forward-looking information
is generally identifiable by use of the words "believes," "may,"
"plans," "will," "anticipates," "intends," "budgets", "could",
"estimates", "expects", "forecasts", "projects" and similar
expressions, and the negative of such expressions. Forward-looking
information in this news release include statements about the direct
sales of GSP RUSHFIT and the growth and revenue potential of GSP
RUSHFIT; the ability of the Company to generate sales of GSP RUSHFIT
and TA Home Edition, sign additional content deals, raise additional
capital from investors to fund marketing, distribution, content
production and operations; the ability of the Company to form and
maintain strategic partnerships to achieve market exposure necessary
to achieve sales volume required to be profitable; increased
adverting funds needed to achieve revenues necessary to allow the
Company to become cash flow positive; the development of marketing
strategies for GSP RUSHFIT consistent with the distribution agreement
signed with Gaiam; the production of a long form DRTV infomercial for
the North American market; the development of a marketing strategy
for TA Home Edition to maximize the brand recognition of the PGA(R)
endorsement and the TOURAcademy partnership; dedicating the capital
required to achieve exposure necessary to establish the TA Home
Edition as a premium product in the golf accessory market; the launch
of a new direct-to-home DVD series or product line featuring a
celebrity, athlete or global brand; the ability of the Company to
continue as a going concern; revenue growth for 2013; the Company's
outlook of planned activities; current strategies and ongoing
adjustments to these strategies providing the potential for revenue
opportunities; future revenue growth; plans for increased retail
distribution and international expansion through the Gaiam, Inc.
distribution agreement; the Company's strategy, future operations,
prospects and plans of management; the Company's expectations with
respect to existing and future agreements with third parties;
estimates of the length of time the Company's business will be funded
by anticipated financial resources; and anticipated results and
benefits of consumer use of celebrity fitness products. 
In connection with the forward-looking information contained in this
news release, the Company has made numerous assumptions, regarding,
among other things, the timing and quantum of revenue generated
through sales of the Company's products revenues will continue at
current levels and increase; the effect of the Gaiam, Inc.
distribution agreement; the sufficiency of budgeted expenditures in
carrying out planned activities; the Company's ability to protect its
intellectual property rights and not to infringe on the intellectual
property rights of others; the availability and cost of labour and
services; and expected growth of sales. While the Company considers
these assumptions to be reasonable, these assumptions are inherently
subject to significant uncertainties and contingencies. 
Additionally, there are known and unknown risk factors which could
cause the Company's actual results, performance or achievements to be
materially different from any future results, performance or
achievements expressed or implied by the forward-looking information
contained herein. Known risk factors include, among others: the
distribution agreement with Gaiam may not increase sales or revenues;
anticipated sales and/or volumes of sales for GSP RUSHFIT and
TOURAcademy(R) Home Edition may not be realized; the Company may not
be able to produce a new long form GSP RUSHFIT infomercial in the
timeframe as currently contemplated, or at all; the Company may never
conclude an additional content production deal; the Company may never
launch a new direct-to-home DVD series or product line featuring a
celebrity, athlete, or global brand; the Company may not be able to
sustain or increase revenues achieved during the current reporting
period; the Company's products may not achieve the brand recognition
and increased distribution as currently anticipated; the Company may
never expand its distribution channels domestically or
internationally; the Company may not adopt successful advertising
strategies or marketing methods; the substantial investment of
capital required to produce and market video and entertainment
productions; the need to obtain additional financing and uncertainty
as to the availability and terms of future financing; the Company may
not obtain or generate sufficient funds to continue as a going
concern; unpredictability of the commercial success of our
programming; difficulties in integrating technological changes and
other trends affecting the entertainment industry; significant
competition in the global economic market; the possibility the rate
of growth of the market for fitness media will slow; reliance on the
health and marketability of celebrity fitness talent in productions
owned by the Company; the possibility of competition from other
ecommerce and online marketing vendors; the continued strong growth
in adoption of digital media; the possibility of new fitness titles
from traditional large studios that target the male demographic;
large media production companies may move ecommerce operations
in-house rather than outsourcing; reliance on production studios
continuing to outsource ecommerce operations; reliance on a number of
key employees; limited operating history; the possibility of claims
against the intellectual property rights of the Company; the
possibility of infringements upon the intellectual property rights of
the Company; the Company may not have sufficiently budgeted for
expenditures necessary to carry out planned activities; future
operating results are uncertain and likely to fluctuate; the Company
may not have the ability to raise additional financing required to
carry out its business objectives on commercially acceptable terms,
or at all; and volatility of the market price of the Company's
A more complete discussion of the risks and uncertainties facing the
Company is disclosed in the Company's Filing Statement dated November
16, 2010 and continuous disclosure filings with Canadian securities
regulatory authorities at All forward-looking
information herein is qualified in its entirety by this cautionary
statement, and the Company disclaims any obligation to revise or
update any such forward-looking information or to publicly announce
the result of any revisions to any of the forward-looking information
contained herein to reflect future results, events or developments,
except as required by law.
Digital Shelf Space Corp.
Jeff Sharpe
President & CEO
604.736-7977 ext.111
604.736-7944 (FAX)
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