Hertz Expands Firefly Brand Into US
PARK RIDGE, N.J., Aug. 30, 2013
PARK RIDGE, N.J., Aug. 30, 2013 /PRNewswire/ --The Hertz Corporation (NYSE:
HTZ) today announced the expansion of its Firefly brand, Hertz's deep value
brand for price conscious leisure travelers, into the US. Opening throughout
the year, the first location, in Orlando, will begin serving customers on
September 15, 2013 followed by San Francisco, Las Vegas, and Los Angeles. The
Company plans to have, by year end, approximately 20 Firefly locations
servicing local area airports in select US leisure markets where other deep
value brands have a significant presence.
(Logo: http://photos.prnewswire.com/prnh/20130620/NY35609LOGO )
The Company said that Firefly will enable the company to re-enter the deep
value, leisure car rental market in the U.S. which it temporarily exited after
divesting the Advantage brand earlier this year. Additionally, Firefly will
generate incremental fleet sharing, systems and operational synergies among
its four brands, including Hertz, Dollar and Thrifty.
First launched in Europe, in March 2013, Hertz now operates 40 Firefly
locations in Spain, France, Italy, Germany, the UK, Switzerland and Portugal.
The locations service the deep value leisure segment, the fastest growing
market segment in the airport car rental market.
The Company is committed to growing the brand, targeting the price conscious
leisure market. Adding Firefly is part of a strategic objective to offer
multiple brands to provide customers a full range of rental services at
different pricing points.
Hertz operates its car rental business through the Hertz, Dollar and Thrifty
brands from approximately 10,400 corporate, licensee and franchisee locations
in North America, Europe, Latin America, Asia, Australia, Africa, the Middle
East and New Zealand. Hertz is the largest worldwide airport general use car
rental brand, operating from approximately 8,800 corporate and licensee
locations in approximately 150 countries. Hertz is the number one airport car
rental brand in the U.S. and at 111 major airports in Europe. Dollar and
Thrifty have approximately 1,580 corporate and franchisee locations in
approximately 80 countries. Hertz is an inaugural member of Travel + Leisure's
World's Best Awards Hall of Fame and was recently named, for the thirteenth
time, by the magazine's readers as the Best Car Rental Agency. Hertz was also
voted the Best Overall Car Rental Company in Zagat's 2013/14 U.S. Car Rental
Survey, earning top honors in 10 additional categories, and the Company swept
the global awards for Best Rewards Program and Best Overall Benefits from
FlyerTalk.com. Product and services such as Hertz Gold Plus Rewards,
NeverLost®, and unique cars and SUVs offered through the Company's Adrenaline,
Prestige and Green Traveler Collections, set Hertz apart from the competition.
Additionally, Hertz owns the vehicle leasing and fleet management leader
Donlen Corporation and operates the Hertz On Demand car sharing business. The
Company also owns a leading North American equipment rental business, Hertz
Equipment Rental Corporation, which includes Hertz Entertainment Services.
SOURCE The Hertz Corporation
Contact: Paula Rivera, 201-307-2824, email@example.com
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