Bell Aliant fills more than 10,000 backpacks for kids in need - just in time
-- Company and employees deliver more than 10,000 new backpacks
full of essential school supplies to kids in six provinces - 25
per cent increase year over year
-- Program addresses low-income family needs through 400 school
and community-based organizations
HALIFAX, Aug. 30, 2013 /CNW/ - More than 10,000 children in Atlantic Canada,
Quebec and Ontario will head back to school carrying backpacks filled with
school supplies, thanks to the Bell Aliant Backpacks for Kids program. The
company purchases empty backpacks which employees and Bell Aliant Pioneers
adopt and fill with supplies. Bell Aliant partners with community groups to
distribute the backpacks to kids through 400 schools and other community
One in seven Canadian children lives in poverty. The Backpacks for Kids
program helps children at an important time of year when many families
struggle to afford back-to-school supplies on top of daily necessities and
other costs of living. In markets served by Bell Aliant there are about 65,000
elementary school aged children in need.
"We know the need is great. Teachers tell us kids who start school with the
right supplies, are more confident and have a better chance at success all
year long," said Karen Sheriff, President and CEO of Bell Aliant. "Knowing
every additional backpack we fill helps one more child is a powerful
motivator; it inspired our employees and retirees to outperform and fill more
and more backpacks every year since 2003. I am so proud of their dedication
and determination to overachieve and make a meaningful difference in our
Bell Aliant's Backpacks for Kids program is grounded in the belief when many
people contribute, they have the power to accomplish something greater than on
their own. Since 2003, Bell Aliant has purchased and delivered almost 28,000
backpacks. Last year alone, nearly 8,000 children benefitted from the program.
Each backpack is valued at approximately $50, with a total value of $500,000
for 2013. This year, the program received significant support from suppliers,
customers and online contributions.
Bell Aliant works closely with partner community organizations and elementary
schools including Saint John's Centennial School, Moncton Headstart, the
Fredericton Food Bank in New Brunswick; Single Parent's Association and Native
Friendship Centre in Newfoundland and Labrador; the Boys and Girls Club of
Charlottetown in Prince Edward Island; Centre de Bénévolat de Val-d'Or,
Quebec; Children's Aid in Ontario; and Feed Nova Scotia.
About Bell Aliant
Bell Aliant (TSX: BA) is one of North America's largest regional
communications providers and the first company in Canada to cover an entire
city with FTTH technology with its FibreOP services. Through its operating
entities it serves customers in six Canadian provinces with innovative
information, communication and technology services including voice, data,
Internet, video and value-added business solutions. Bell Aliant's employees
deliver the highest quality customer service, choice and convenience.
SOURCE Bell Aliant Inc.
Christine Manore Bell Aliant Corporate Affairs (888) 845-3171
Image with caption: "Backpacks for Kids is in its 11th year and an
employee-driven program (St. John's, NL). (CNW Group/Bell Aliant Inc.)". Image
Image with caption: "Bell Aliant delivers 500 backpacks for kids to FEED NOVA
SCOTIA (Halifax, NS) (CNW Group/Bell Aliant Inc.)". Image available at:
Image with caption: "Bell Aliant Pioneer Lois Oldfield and Nancy Boucher of
the Anglophone North School District (Miramichi, NB). (CNW Group/Bell Aliant
Inc.)". Image available at:
Image with caption: "Bell Aliant summer students, Curtis Muise and Patrick
McIntyre, delivering backpacks to Salvation Army (Summerside, PEI). (CNW
Group/Bell Aliant Inc.)". Image available at:
Image with caption: "Bell Aliant Backpacks for Kids community partner, Centre
Jeunesse Chicoutimi. (Chicoutimi, QC) (CNW Group/Bell Aliant Inc.)". Image
Image with caption: "A big thank you from the North Bay Big Brothers & Big
Sisters (North Bay, ON). (CNW Group/Bell Aliant Inc.)". Image available at:
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