Philips launches new EPIQ premium ultrasound system with first-of-its-kind nSIGHT technology and Anatomical Intelligence, to

  Philips launches new EPIQ premium ultrasound system with first-of-its-kind
nSIGHT technology and Anatomical Intelligence, to address complicated imaging
                     needs of an aging global population

  PR Newswire

  AMSTERDAM, Aug. 30, 2013

-- Philips receives 510(k) clearance from the US Food and Drug Administration
(FDA) to market its innovative EPIQ ultrasound system in the US

-- C linicians can now visualize deeper levels of anatomical detail and
contrast resolution on patients of all types

AMSTERDAM, Aug. 30, 2013 /PRNewswire/ --Royal Philips Electronics (NYSE: PHG,
AEX: PHIA) today announced the launch of EPIQ ultrasound system, offering an
entirely new level of clinical confidence with a first-of-its-kind ultrasound
architecture that is a totally new approach to creating ultrasound images
without compromise. Making its debut at the European Society of Cardiology
(ESC) 2013 Congress in Amsterdam, EPIQ features a new imaging technology
called n SIGHT that when combined with Philips' Anatomical Intelligence
technology, delivers a powerful combination of speed and image clarity.

For the first time, Anatomical Intelligence – a rich data base of anatomic
structural models and adaptive system technology – has been built into an
ultrasound system creating an ultrasound system capable of efficiently
producing more definitive clinical results. Anatomical Intelligence provides
advanced organ modeling, image slicing, and proven quantification, making
exams easier to perform, more reproducible, and delivering new levels of
clinical information. Combining thisintelligent technologywith the precision
clarity of n SIGHT Imaging makes for a faster more intuitive ultrasound

With EPIQ, Philips has created a ground-breaking platform that supports
segment specific innovations for Cardiology, Radiology, OB/GYN and General

  *xMATRIX 3DTEE and the Anatomically Intelligent Mitral Valve Navigator ^
    A.I. provide a key LIVE 3D planning solution that allows physicians to
    make more informed decisions before and during heart valve procedures.
  *n SIGHT Imaging technology, a never-before imaging architecture that
    provides highly detailed ultrasound images and extraordinary temporal
  *Extraordinary penetration at higher frequencies for outstanding imaging
    even on patients with high body mass index where ultrasound has previously
    been inconclusive.

Philips, known for its expertise in imaging technologies, has created a
revolutionary imaging architecture, n SIGHT, a completely new way to form
ultrasound images which allows:

  *Highly detailed ultrasound images and extraordinary temporal resolution
  *Ability to see new levels of tissue uniformity without the need of
    critical transmit focal zone placement
  *Exceptional penetration at higher frequencies for superb imaging on
    difficult patients

"Philips is at the forefront of imaging technology innovation, and with EPIQ,
we are pioneering a way to address significant imaging issues faced by medical
professionals in the clinical setting," said Gene Saragnese, CEO Healthcare
Imaging Systems, Philips Healthcare. "The combination of Anatomical
Intelligence and the use of n SIGHT Imaging technology is a major milestone in
the history of ultrasound technology."

"The image quality of EPIQ is truly impressive," said Roberto Lang,
MD,Director of Cardiac Imaging and Professor of Medicine, University of
Chicago. "I also appreciate the numerous design elements that make EPIQ easier
to operate including the standby battery, easy to connect transducers, and
portability; it is clear that EPIQ is a system built for today's healthcare

"As the population continues to age, diagnosing potentially life- threatening
conditions early is critical. EPIQ complements the need for early detection
by providing the technology and reliability that physicians require to make
accurate diagnoses quickly and with greater confidence," added Saragnese.

Other features of the EPIQ premium ultrasound system include:

  *A new best-in-class ergonomic design

       *Simplified workflow and new level portability – weighing 104.3 kg
         (230 lbs), EPIQ is the lightest and most maneuverable premium,
         cart-based ultrasound system
       *EPIQ is almost silent when running. A noise test determined that EPIQ
         runs at 37-41 dB, which is equivalent to the sound in a library
       *A new tablet-like interface results in dramatic reduction in reach
         and button pushes, with 40% to 80% less reach and 15% fewer steps

  *Improved image quality

       *Up to 76% increase in penetration and up to 213% increase in temporal
         resolution (ability to maintain resolution at high frame rates)

  *Increased efficiency

       *SmartExam increases automation and reproducibility of results which
         decreases exam time by 30-50%, keystrokes by as many as 300 per exam,
         and results in a higher level of consistency among users
       *Auto Doppler takes time-consuming color box positioning and sample
         volume placement from ten steps to three steps and reduces the number
         of repetitive button pushes by an average of 67.9%.

For more information, please follow this link or stop by the Philips booth
(A300) at the ESC 2013 Congress event beginning Saturday, Aug. 31, running
through Wednesday, Sept. 4 to learn more about EPIQ or speak with a Philips
representative on site at ESC.

For further information, please contact: Rachel Bloom-BaglinPhilips
HealthcareTel: +1-978-659-3748Email:

Joost MalthaSenior Manager, Public Relations (International)Philips
HealthcareTel: +31-6-10-55-8116Email:

About Royal Philips Electronics: Royal Philips (NYSE: PHG, AEX: PHIA) is a
diversified health and well-being company, focused on improving people's lives
through meaningful innovation in the areas of Healthcare, Consumer Lifestyle
and Lighting. Headquartered in the Netherlands, Philips posted 2012 sales of
EUR 24.8 billion and employs approximately 115,000 employees with sales and
services in more than 100 countries. The company is a leader in cardiac care,
acute care and home healthcare, energy efficient lighting solutions and new
lighting applications, as well as male shaving and grooming and oral
healthcare. News from Philips is located at .

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