CORRECTING and REPLACING Pantene, Walmart and Seventeen Magazine Partner for
Second Annual National Donate Your Hair Day
PonyUp to Pantene Beautiful Lengths to Help Create Real-Hair Wigs for Women
CORRECTION...by Procter & Gamble
FAYETTEVILLE, Ark. -- August 30, 2013
Please replace the release dated August 29, 2013 with the following corrected
version due to multiple revisions.
The corrected release reads:
PANTENE, WALMART AND SEVENTEEN MAGAZINE PARTNER FOR SECOND ANNUAL NATIONAL
DONATE YOUR HAIR DAY
PonyUp to Pantene Beautiful Lengths to Help Create Real-Hair Wigs for Women
It’s time to PonyUp for the second annual National Donate Your Hair Day on
September 7, 2013. This unifying day of giving encourages people to cut and
donate their healthy hair to the Pantene Beautiful Lengths program to make
real-hair wigs available at no-cost to women who have lost their hair due to
On National Donate Your Hair Day, Pantene is encouraging women across the
country to PonyUp and donate their ponytails. To date, the Beautiful Lengths
program has donated 28,000 real-hair wigs to the American Cancer Society’s wig
banks across the country. Those unable to donate can still be involved by
pledging to donate next year or by planning a donation cutting event for
friends and family. Even something as simple as Tweeting their support for the
program @Pantene using #BeautifulLengths will help support the cause.
As a thank you to those who donate, Pantene Beautiful Lengths is running a
special promotion at Walmart offering donors a rebate of up to $30 in the form
of a VISA gift card by mail to cover the cost of their salon haircut.
Beginning September 3, 2013, donors can access the rebate by following three
easy steps: 1) Request a donation kit from http://gotobeautifullengths.com/ 2)
Visit any salon and cut a minimum of 8 inches of hair – remember to follow the
guidelines for hair donation! 3) Head to your nearest Walmart to purchase any
Pantene product to style your new ‘do, then mail in your salon receipt, your
Walmart receipt, and most importantly, your ponytail using the pre-paid
envelope in the donation kit. Visit http://www.gotobeautifullengths.com/terms/
for complete terms and conditions.
Those who cannot donate on September 7 are still encouraged to make the cut.
Walmart is running the promotion all through September and October to continue
their support of the program and Pantene Beautiful Lengths accepts donations
“We are thrilled to have Walmart as a partner this year for National Donate
Your Hair Day in addition to our continuing partnership with Seventeen
magazine,” says Mike Schmidt, Director, P&G Walmart Customer Team. “The
Pantene Beautiful Lengths program continues to grow within communities and to
have such large partners call attention to the cause is simply amazing.”
If you are looking for inspiration for your new hair cut, the September issue
of Seventeen includes a special feature on National Donate Your Hair Day and
provides a variety of cute cuts and styling options for those planning to
donate. National Donate Your Hair Day participants are encouraged to show off
their new cuts by Tweeting @Pantene and @Seventeenmag using #BeautifulLengths.
“It’s important for our readers to look good and do good,” says Ann Shoket,
Editor and Chief of Seventeen magazine. “National Donate Your Hair Day lets
our girls help other girls and women feel beautiful—it’s such an inspirational
For more information about National Donate Your Hair Day, the Pantene
Beautiful Lengths program, or how to get involved, please visit
The requirements to donate hair to Pantene Beautiful Lengths are:
1.Each hair donation must be at least 8 inches long.
2.Hair may be colored with vegetable dyes, rinses and semi-permanent dyes.
It cannot be bleached, permanently colored or chemically treated.
3.Gray hair is difficult to use in the wig-making process, so hair may not
be more than 5% gray at the time of donation.
To see exclusive Pantene Beautiful Lengths content follow us on Twitter at
https://twitter.com/Pantene and visit the Pantene Beautiful Lengths blog
For press inquiries, please contact Molly Maguth, firstname.lastname@example.org /
ABOUT PANTENE BEAUTIFUL LENGTHS
Pantene is a brand that knows the importance of healthy, beautiful hair, and
the impact that it has on a woman’s sense of self. That’s why in July 2006,
Pantene created Pantene Beautiful Lengths, a campaign that inspires people to
grow, cut and donate their healthy hair to make free real-hair wigs for women
who have lost their hair due to cancer treatments.
Since the program began, celebrities such as Diane Lane and two-time Oscar
winner Hilary Swank have proudly donated their hair to the cause, attracting
the hearts and the hair of women, men and children across the US. Regardless
of whether individuals donated in a private gesture at their local salon, or
joined others in the phenomenon of community cutting events, their generosity
has resulted in more than 500,000 ponytail donations and the distribution of
more than 28,000 free, real-hair wigs.
The American Cancer Society distributes Pantene Beautiful Lengths wigs through
their nationwide network of wig banks at no cost, and is the sole distributer
of all the campaign’s wigs. You can find out the availability of Pantene
Beautiful Lengths wigs by calling the American Cancer Society at
Seventeen (www.seventeen.com) is the largest monthly teen magazine, reaching
more than 12 million readers in print every month. For almost 70 years,
Seventeen has helped generations of girls navigate the tricky terrain of
adolescence, giving them the confidence they need to become strong,
self-assured young women. Never losing sight of the importance of delivering
her world her way; Seventeen is a leader on the digital front with
Seventeen.com--the largest teen magazine website, the Seventeen Shopping
Insider app for her iPhone and Droid as well as with the monthly edition of
the magazine on the iPad. Seventeen continues the conversation on social
platforms, connecting with millions of girls via Facebook, Twitter, Instagram
In addition to its U.S. flagship, Seventeen publishes 7 editions around the
world. Seventeen is published by Hearst Magazines, a unit of Hearst
Corporation, one of the nation's largest diversified media and information
companies. With 20 titles in the U.S., Hearst is the leading publisher of
monthly magazines in terms of total paid circulation (ABC 2012) and reaches 83
million adults (Fall 2012 MRI gfk). Follow Seventeen on Twitter, Tumblr and
ABOUT PANTENE PRO-V
The Pantene Pro-V line includes 21 customized collections that help provide
all women with healthy, beautiful hair. The current Pantene Pro-V offerings
include: Advanced+ Keratin Repair, AgeDefy, Anti-Breakage, Aqua Light,
Beautiful Lengths, Classic Care, Color Preserve, Curly Hair Series, Daily
Moisture Renewal, Everlasting Ends, Expressions, Heat Shield, Ice Shine,
Nature Fusion, Repair & Protect, Smooth, Stylers, Volume, Truly Natural, Truly
Relaxed, and Ultimate 10.
Pantene products are available nationwide at drug stores, food stores and mass
merchandisers. Pricing is at the sole discretion of the retailer. Suggested
retail prices for products range from $3.99 to $18.99 each. Visit
www.pantene.com for more information.
ABOUT PROCTER & GAMBLE
P&G serves approximately 4.8billion people around the world with its brands.
The Company has one of the strongest portfolios of trusted, quality,
leadership brands, including Ace®, Always®, Ambi Pur®, Ariel®, Bounty®,
Charmin®, Crest®, Dawn®, Downy®, Duracell®, Fairy®, Febreze®, Fusion®, Gain®,
Gillette®, Head & Shoulders®, Iams®, Lenor®, Mach3®, Olay®, Oral-B®, Pampers®,
Pantene®, Prestobarba®, SK-II®, Tide®, Vicks®, Wella®, and Whisper®.The P&G
community includes operations in approximately70countries worldwide. Please
visithttp://www.pg.comfor the latest news and in-depth information about P&G
and its brands.
Photos/Multimedia Gallery Available:
For Procter & Gamble
Molly Maguth, 646-253-0202
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