Eisai Enters Community Development Partnership Agreement with Ci

Eisai Enters Community Development Partnership Agreement with City of Yokohama
to Promote Local Dementia Initiatives 
Tokyo, Aug 29, 2013 - (JCN Newswire) -  Eisai will be working closely with the
City to promote a wider understanding of
dementia and awareness on the human rights of individuals living with the
disease as well as support cooperation among local government, medical, care
and other agencies to create a community that provides a consistently safe and
stress-free environment for people living with dementia. 
The company has been promoting community development initiatives as a major
focus of its business activities in Japan since 2008, aiming to create local
communities where residents can live their lives peacefully and comfortably,
including individuals living with disease. Seeking to provide dementia support
as one part of these activities, Eisai entered into a community development
partnership with Yokohama's Asahi Ward in March, 2010. Asahi Ward has the
largest aging population per capita of all Yokohama wards and the local
authority has been actively adopting measures to better provide dementia
support initiatives. Through its existing partnership with Asahi Ward, Eisai
has been supporting local Dementia Supporter* training seminars, training
programs for healthcare professionals, and other related projects. 
The new Yokohama-wide partnership will see Eisai expand ongoing initiatives in
Asahi to other wards of the city. Specifically, Eisai will focus on promoting
dementia education and awareness through support for Dementia Supporter
training seminars run by the City of Yokohama; creation of medical- and
care-related networks for a range of professions across government, medical,
care and other areas; support for local roundtable discussions on community
development, during which residents can gather and engage in exchange on
various dementia support issues; and other initiatives. 
Eisai will continue to actively expand its community development activities to
create local communities where individuals are able to cooperate with medical
and care experts, government, independent organizations and fellow residents,
where access to early diagnosis and treatment is thoroughly assured, and where
patients and other residents can live their lives with the support they need. 
*Dementia Supporters are individuals with an accurate understanding of
dementia and who give their support to protecting the best interests of
patients with dementia and those of patients' families. The City of
Yokohama aims to increase its number of Dementia Supporters to 100,000 people
and is actively running Dementia Supporter training seminars to achieve this
goal. 
About Eisai 
Eisai Co., Ltd. (TSE: 4523; ADR: ESALY) is a research-based human health care
(hhc) company that discovers, develops and markets products throughout the
world. Eisai focuses its efforts in three therapeutic areas: integrative
neuroscience, including neurology and psychiatric medicines; integrative
oncology, which encompasses oncotherapy and supportive-care treatments; and
vascular/immunological reaction. Through a global network of research
facilities, manufacturing sites and marketing subsidiaries, Eisai actively
participates in all aspects of the worldwide healthcare system. For more
information about Eisai Co., Ltd., please visit www.eisai.com. 
Contact: 
Public Relations Department,
Eisai Co., Ltd.
+81-3-3817-5120 
Copyright 2013 JCN Newswire. All rights reserved. www.japancorp.net 
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