Racing Rivals Roars Off the Line for iOS Devices

  Racing Rivals Roars Off the Line for iOS Devices

     “Car Town” Developer Cie Games Brings Realistic Live Drag Racing to
                                 Touchscreens

Business Wire

LONG BEACH, Calif. -- August 29, 2013

Cie Games, a leading developer and publisher of mobile and social games, tears
off the line today with Racing Rivals, a free-to-play mobile drag racing game
for iPhone and iPad that is now available as a free download on the App Store.
Developed by Cie Games and sponsored by Nitto Tire, Racing Rivals is an
intense, high-speed game where fractions of a second can mean the difference
between bragging rights or possibly losing your ride. Players can upgrade,
customize and race all their favorite cars in real-time against players around
the world, competing for in-game cash, street credibility and even pink slips.

With high-stakes head-to-head racing and an unparalleled level of depth and
customization options, Racing Rivals is the definitive drag racing game for
mobile devices. Challenges and victories are announced as they happen through
on-screen text. The increased stakes of knowing others are watching and
evaluating every performance lends a visceral quality to Racing Rivals that
only comes from true social interaction. Optional betting further amplifies
that adrenaline rush.

“For us at Cie Games, racing is in our blood – and our approach to game design
is that the players are the best part of any given game,” said Dennis Suggs,
chief executive officer, Cie Games. “Our goal with Racing Rivals was to
capture all the real emotions of a high stakes race, and that could only come
from having live multiplayer at the core. The rush of facing off against a
real opponent in front of a live crowd for pride, cash, or even your car is
truly authentic and unlike any single player experience.”

“Recent game releases have brought impressive 3D graphics to mobile, and
Racing Rivals brings it a step closer to console-quality graphics,” said David
Ho, director of product development, Cie Games. “And that level of polish
extends from the graphics to the gameplay. While other highly polished mobile
racing games lack a true sense of live competition, Racing Rivals delivers a
racetrack full of real people who are talking to each other, racing
head-to-head, and sizing everyone up.”

With more than 40 of the world’s most popular cars available from automotive
giants such as BMW, Honda, McLaren, and many more, Racing Rivals offers a
level of realistic customization that accounts for the taxing wear and tear of
performing vehicle modifications. Players can access hundreds of stat-boosting
and aesthetic parts, such as Nitto Tire brand tires and other upgrades to mod
and tune their rides, with results that can dramatically increase performance.

Racing Rivals features thousands of potential car configurations. Cie Games
encourages players to swap tuning tips on the official Racing Rivals forums
and Facebook page to find out how to get the best performance out of any given
car.

Racing Rivals  is available for iPhone and iPad on the App Store at
http://rr.ciegam.es/appstore. For more information, please visit
www.racingrivals.com. For assets, including screenshots, a trailer, game logo
and icon, please visit http://bit.ly/173d61k.

About Cie Games

Cie Games is a leading developer and publisher of mobile and social games. The
studio’s flagship title, Car Town, is the first Facebook game built around
brands and boasts nearly 65 million installs. The company released a follow
up, Car Town Streets, for iPhone, iPad and iPod touch, which become a Top 10
Game on the App Store in multiple countries. Named one of America’s Most
Promising Companies by Forbes, and ranked on Deloitte’s Technology Fast 500™,
Cie Games has developed licensing, advertising and marketing partnerships and
integrations with more than 35 major companies and brands, including NASCAR,
General Motors, NBCUniversal, Honda, Sony Pictures, Regal Entertainment Group,
and Walmart. Cie Games is a venture-backed company and is based in Long Beach,
Calif. For more information, visit www.ciegames.com.

About Nitto Tire U.S.A. Inc.

Nitto Tire develops performance tires for all uses, including racing, off-road
and street. Using state-of-the-art manufacturing and testing facilities in
Japan and the United States, Nitto provides innovative and high-quality
performance tires for the most demanding automotive enthusiasts. For more
information, visit the company's website or contact the company directly.
Nitto is a registered trademark of Nitto Tire U.S.A. Inc., 5665 Plaza Drive,
Ste. 250, Cypress, Calif., 90630.

Contact:

Press Contact for Cie Games
Chan Lim / Johner Riehl
310-477-2871, Ext. 670
clim@wonacottpr.com / jriehl@wonacottpr.com
 
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