Stila Cosmetics Announces Partnership with ABC's "Dancing with the Stars"

  Stila Cosmetics Announces Partnership with ABC's "Dancing with the Stars"

Stila Dancing with the Stars Collection Launching at ULTA Beauty on September

PR Newswire

GLENDALE, Calif., Aug. 29, 2013

GLENDALE, Calif., Aug. 29, 2013 /PRNewswire/ --Stila Cosmetics announced
today a strategic partnership with ABC and "Dancing with the Stars".
Exclusive to ULTA Beauty, Stila Cosmetics and ABC will launch the Stila
Dancing with the Stars Collection, a limited edition beauty offering inspired
by the makeup used behind-the-scenes on the hit ABC competition show.

(Photo: )

"We are honored to be partnering with ABC and Dancing with the Stars on this
exciting collection," said Stila Cosmetics Owner/CEO, Lynn Tilton. "At Stila,
we constantly strive to provide our customers with energizing and innovative
collections, which I am confident we have achieved through our partnership
with ABC."

Premiering Monday, September 16 on ABC (Mondays, 8:00-10:00 PM, ET/PT),
"Dancing With The Stars is entering its 17th season. Hosted by Tom Bergeron
("America's Funniest Home Videos") and Brooke Burke-Charvet ("Dancing with the
Stars" Season 7 Champion), "Dancing with the Stars" is the hit series in which
celebrities perform choreographed dance routines judged by renowned ballroom
judge Len Goodman and dancer/choreographers Bruno Tonioli and Carrie Ann
Inaba. At the end of each exciting episode, the judges' scores combined with
viewers' votes, determines who gets eliminated each week.

"Dancing with the Stars" is produced by BBC Worldwide Productions. Conrad
Green, Ashley Edens-Shaffer and Joe Sungkur are executive producers. Alex
Rudzinski directs.

The Stila Dancing with the Stars Collection will include:

  oLive. Love Dance. Sets - $39 each:
    Four makeup sets inspired by dance styles including the Samba, Tango,
    Freestyle and Cha-Cha. All sets include one palette with a universally
    flattering cheek color and seven eye shadow shades. The sets also include
    Stay All Day® 10-in-1 HD Illuminating Beauty Balm, a Smudge Stick
    Waterproof Eye Liner, and a deluxe Stay All Day® Liquid Lipstick.
  oPowder Blush, in one universal shade - $16 each
  oIlluminating Powder, an all over shimmer powder - $16 each
  oBronzing Powder - $16 each
  oMakeup Bag with Star Mirror - $20 each

"We are thrilled to be the exclusive retailer for Stila's new "Dancing with
the Stars" collection," said ULTA Senior Vice President of Merchandising,
Janet Taake. "With the popularity of both the show and Stila Cosmetics, we
expect this to be a highly anticipated product assortment that will be lots of
fun for those customers who want to capture the polished, 'Dancing with the
Stars' look."

The launch will be supported through promotions, including dedicated in-store
displays at over 500 ULTA Beauty locations, retail events, public relations
and social media activations, ULTA Beauty catalog advertising, and a
gift-with-purchase promotion, which will begin 9/8 and run through 9/28.

Customers can also enter the Live. Love. Dance Sweepstakes. Hosted by ULTA
Beauty, two lucky winners and their guests will have the chance to attend the
live finale of ABC's "Dancing with the Stars." To enter the contest, visit 9/8 through 9/30.


The Stila Dancing with the Stars Collection will be sold exclusively at ULTA
Beauty stores nationwide and at beginning September 1^st.

About Stila

Stila Cosmetics, founded in 1994, is a globally recognized color cosmetics
brand known for its modern, sophisticated, accessible approach to beauty. The
brand's innovative, multi-tasking formulas, eco-friendly packaging, and
fashion forward colors are available in over 1000 doors in the United States,
which includes Sephora, ULTA Beauty, select Nordstrom, and select Macy's.
Stila is also available in more than 20 global markets including Canada, the
United Kingdom, Australia, India, Southeast Asia, Brazil, and Mexico. For more
information about Stila, visit

About ULTA Beauty

ULTA Beauty is the largest beauty retailer that provides one-stop shopping for
prestige, mass and salon products and salon services in the United States.
ULTA Beauty provides affordable indulgence to its customers by combining
unmatched product breadth, value and convenience with the distinctive
environment and experience of a specialty retailer. ULTA Beauty offers a
unique combination of over 20,000 prestige and mass beauty products across the
categories of cosmetics, fragrance, hair care, skincare, bath and body
products and salon styling tools, as well as salon hair care products. ULTA
Beauty also offers a full-service salon in all of its stores. As of May 4,
2013, ULTA operates 576 retail stores across 46 states and also distributes
its products through the Company's website:

About BBC Worldwide Productions

BBC Worldwide Productions is one of five core businesses under BBC Worldwide
America, the U.S. division of the main commercial arm and wholly-owned
subsidiary of the British Broadcasting Corporation (BBC), BBC Worldwide. Led
by Jane Tranter, BBC Worldwide Productions is based in Los Angeles and
develops and produces scripted and non-scripted projects for U.S. cable and
broadcast networks, as well as digital platforms. The production company is
responsible for various titles including the upcoming Getting On (HBO),
Criminal Justice (HBO), Us & Them (FOX), Americans in Bed (HBO) as well as Top
Gear (HISTORY), What Not to Wear (TLC), Richard Hammond's Crash Course (BBC
AMERICA), Torchwood: Miracle Day (Starz) and the cultural phenomenon, Dancing
with the Stars (ABC).

About BBC Worldwide Ltd.

BBC Worldwide Limited is the main commercial arm and a wholly owned subsidiary
of the British Broadcasting Corporation (BBC). The company exists to exploit
the value of the BBC's assets for the benefit of the licence fee payer and
invest in public service programming in return for rights. The company has
five core businesses: Channels, Content & Production, Sales & Distribution,
Consumer Products and Global Brands. In 2011/12, BBC Worldwide generated
headline profits of £155 million on headline sales of £1085 million and
returned £216 million to the BBC. For more detailed performance information
please see our Annual Review website:

SOURCE Stila Cosmetics

Contact: Press Contact, Linda Gaunt Communications, Kelly Fobar Davis -, or Jessica Gioia Zotts -; or ABC
Media Relations: Kristen Andersen, (818) 460-7421,,
Edwin Escobar, (818) 460-7758,, or Mitch Messinger (818)
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