Free Shopping App from Enables Mobile Users to Scan

Mumbai, Maharashtra, India, Thursday, August 29, 2013 -- (Business Wire India) 
Available for mobile devices using Android, iOS – iPhone and iPad, BlackBerry
10 and Java India Pvt. Ltd (NASDAQ : REDF) today enhanced its online shopping
marketplace offering, by introducing a free app, “Rediff Shopping” that
enables users in India to check prices of books by simply scanning the barcode
and then make purchases directly from their mobile devices.  
Apart from books, some of the key categories from which consumers can purchase
goods using the Rediff Shopping app are Apparel, Accessories and Bags, Mobile
Phones and Accessories, Sports and Fitness Equipment, Cameras and Optics, Toys
and Games, Computers & Peripherals, Home Décor & Furnishings, among others.
Users can browse the top selling deals on products and the top selling books or
use the search function directly on the Rediff Shopping app to look up a product
of their interest. 
The new shopping app uses the same secure payment gateway as the parent website
to offer multiple payment options to its users, including cash on delivery,
cheque/demand draft payment, net banking, and both debit and credit cards. It is
fast, efficient and highly secure. 
“We are encouraged by the consumer response to our online shopping marketplace
business and anticipate future growth to come from mobile devices as 3G and
broadband services continue to expand,” said Ajit Balakrishnan, Chairman and
CEO of India Ltd. “We believe the introduction of the Rediff
Shopping app that works across a wide range of mobile device platforms will
position us for growth in the online shopping space in India, especially with
the continued proliferation of mobile devices in our country.”'s Shopping app can be downloaded from Google Play, iOS Appstore and
BlackBerry World or by visiting 
About Rediff India 
Rediff India (NASDAQ: REDF) is one of the premier worldwide online providers of
news, information, communication, entertainment and shopping services for
Indians worldwide. Founded in 1996, is headquartered in Mumbai, India
with offices in New Delhi, Bangalore, Chennai, Hyderabad and New York. For
additional information, please visit 
Safe Harbor 
Except for historical information and discussions contained herein, statements
included in this release may constitute “forward-looking statements” within
the meaning of Section 27A of the Securities Act of 1933, as amended, and
Section 21E of the Securities Exchange Act of 1934, as amended, and reflect our
current expectations. Forward-looking statements are identified by certain words
or phrases such as “may”, “will”, “aim”, “will likely result”,
“believe”, “expect”, “will continue”, “anticipate”,
“estimate”, “intend”, “plan”, “contemplate”, “seek to”,
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pursue” and similar expressions or variations of such expressions. These
statements involve a number of risks, uncertainties and other factors that could
cause actual results to differ materially from those that may be projected by
these forward looking statements. These risks and uncertainties include but are
not limited to the slowdown in the economies worldwide and in the sectors in
which our clients are based, the slowdown in the Internet and IT sectors
world-wide, competition, success of our past and future acquisitions,
attracting, recruiting and retaining highly skilled employees, technology,
acceptance of new products, legal and regulatory policies, managing risks
associated with customer products, the wide spread acceptance of the Internet as
well as other risks detailed in the Form 20-F and other reports filed by India Limited with the U.S. Securities and Exchange Commission. India Limited and its subsidiaries may, from time to time, make
additional written and oral forward looking statements, including statements
contained in the Company's filings with the Securities and Exchange Commission
and our reports to shareholders. India Limited does not undertake to
update any forward-looking statement that may be made from time to time by or on
behalf of the Company. 
Media contact details 
Glenn Wiener (for,
GW Communications,
Jay Morakis (for,
GW Communications,
Mandar Narvekar, Investor Relations and Corporate Affairs Contact, India Ltd.,
+91 (22) 61820000, 
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-0- Aug/29/2013 13:29 GMT
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