Hawaiian Holdings, Inc. : Hawaiian Airlines to Offer Personal Electronic
Tablets on B767 Routes
HONOLULU - Hawaiian Airlines, Hawai'i's largest and longest serving airline,
will lift its award-winning in-flight service on September 1 when it becomes
the only U.S. carrier to offer the Apple iPad mini on all of its wide-body
Boeing 767-300 aircraft.
The airline has contracted Bluebox Avionics, a global provider of portable
In-flight Entertainment (IFE) solutions to airline carriers, to deploy 1,500
iPad minis on 14 B767 aircraft serving 14 routes between Hawai'i and the U.S.
Mainland, Asia and South Pacific. The iPad minis will replace all current
portable entertainment systems on all of Hawaiian Airlines' B767 routes.
"Hawaiian Airlines' signature on-board hospitality is already very popular
with travelers, but we wanted to go even further to ensure our customers'
travel experience is more enjoyable," said Blaine Miyasato, Hawaiian Airlines
vice president of product development. "With the help of Bluebox Avionics,
we're building on our acclaimed inflight service by incorporating the latest
in popular consumer tech products to enhance our in-flight entertainment
With the iPad mini, Hawaiian Airlines travelers can enjoy more than 100 hours
of the latest Hollywood releases, television shows, and a variety of exciting
interactive games at their fingertips. The iPad minis are complimentary in
Business Class on all B767 routes and available for rent in Economy Class for
$15 if reserved at departure gate prior to boarding ($17 if purchased
in-flight), subject to availability, on North America, Brisbane, and Pago Pago
"We are delighted to be working with Hawaiian Airlines as our first U.S.
client to deploy the Bluebox Ai IFE solution on the iPad mini," said David
Brown, joint managing director of Bluebox Avionics. "At Bluebox Avionics, we
understand the importance of the need for high-quality passenger experience
aboard the aircraft, and we are also well-tuned to providing capabilities that
are simple and efficient for our airline partners to manage."
Hawaiian Airlines currently operates the wide-body, twin-aisle Boeing 767-300
aircraft between Honolulu and Oakland, San Jose, Sacramento, Seattle, Phoenix
in the U.S.; Fukuoka and Sendai, Japan; Seoul, South Korea; Brisbane,
Australia; Papeete, Tahiti; and Pago Pago, American Samoa. In addition,
Hawaiian Airlines B767 routes also include service between Kahului, Maui and
San Jose, Oakland and Seattle.
Hawaiian Airlines is also the only carrier flying between the U.S. Mainland
and Hawai'i to offer complimentary meals in Economy Class. Adding to the
enjoyment of the travel experience on Hawaiian Airlines is the carrier's
signature onboard hospitality program, Mea Ho'okipa (translation: I am host).
Travelers will enjoy island-style complimentary meals and made-in-Hawai'i
snacks to go along with Hawaiian Airlines' engaging presentation of the
islands' culture, people and Aloha Spirit throughout the flight.
About Bluebox Avionics
Bluebox Avionics specializes in the provision of portable IFE solutions to the
airline sector. Utilizing the latest consumer tablet devices, Bluebox provides
airlines with the benefits of commercial off-the-shelf (COTS) technology such
as the iPad with software and ancillary components to ensure the class leading
in-flight entertainment solution. The Bluebox software solution has been
approved by all six major Hollywood movie studios for the delivery of early
window content allowing airlines to offer passengers the latest movies ahead
of DVD release as well as wide range of other video, audio, reading and gaming
content. Bluebox Avionics is backed by content distribution specialist DMD
Phantom and AviIT Ltd, a highly regarded aviation IT provider. The business
has a global support network that includes facilities in the US, Europe and
About Hawaiian Airlines
Hawaiian has led all U.S. carriers in on-time performance for each of the past
nine years (2004-2012) as reported by the U.S. Department of Transportation.
Consumer surveys by Condé Nast Traveler, Travel + Leisure and Zagat have all
ranked Hawaiian the highest of all domestic airlines serving Hawai'i.
Now in its 84th year of continuous service, Hawaiian is Hawai'i's biggest and
longest-serving airline, as well as the largest provider of passenger air
service from its primary visitor markets on the U.S. mainland. Hawaiian offers
nonstop service to Hawai'i from more U.S. gateway cities (11) than any other
airline, along with service from Japan, South Korea, Taiwan, Australia, New
Zealand, American Samoa, and Tahiti. New nonstop service will begin between
Honolulu and Beijing, China in April 2014, subject to government approval.
Hawaiian also provides approximately 160 jet flights daily between the
Hawaiian Airlines, Inc. is a subsidiary of Hawaiian Holdings, Inc. (NASDAQ:
HA). Additional information is available at HawaiianAirlines.com. Follow
updates on Twitter about Hawaiian (@HawaiianAir) and its special fare offers
(@HawaiianFares), and become a fan on its Facebook page (Hawaiian Airlines).
This announcement is distributed by Thomson Reuters on behalf of Thomson
The owner of this announcement warrants that:
(i) the releases contained herein are protected by copyright and other
applicable laws; and
(ii) they are solely responsible for the content, accuracy and originality of
information contained therein.
Source: Hawaiian Holdings, Inc. via Thomson Reuters ONE
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