Avid Once Again Delivers Scoring Success with Elysium

  Avid Once Again Delivers Scoring Success with Elysium

  Renowned music recording, mixing and mastering engineer John Rodd selected
  Avid solutions to create and deliver the summer blockbuster’s cutting-edge
                                    score

Business Wire

BURLINGTON, Mass. -- August 29, 2013

Avid^®  (NASDAQ: AVID)  today showcased another example of its industry
leadership with the announcement that Pro Tools^®|HDX was the digital audio
workstation (DAW) used to produce the score for Elysium, one of this summer’s
most hotly anticipated films. Elysium is a Sony Pictures action film starring
Matt Damon and Jodie Foster about one man’s mission to save Earth. It was
written, co-produced and directed by Neill Blomkamp, whose previous work
includes District 9, which was nominated for four Academy Awards®. Ryan Amon
composed the score.

John Rodd, the film’s score recording and mixing engineer, selected Pro
Tools|HDX for this project. A loyal member of Avid’s preeminent customer
community since 1995, Rodd is best known for his work with composers including
Cliff Martinez (The Lincoln Lawyer), Jack Wall (theme by Trent Reznor, Call of
Duty: Black Ops II), Frederik Wiedmann (Justice League: The Flashpoint
Paradox), Dave Porter (Breaking Bad), Ryan Amon (Elysium) and his ongoing work
on Blizzard’s World of Warcraft series.

Major productions like Elysium require advanced editing tools capable of
keeping up with the demands of complex mixes, which incorporate a large number
of tracks. Rodd credits the raw horsepower and speed of Pro Tools|HDX,
combined with the uninterrupted creative workflow it provides, as critical
factors in successfully recording Elysium at Abbey Road Studios and mixing it
at his studio, Clearstory Sound. The HDX system provided unparalleled audio
quality while facilitating the complete recording, editing and mixing process.

Rodd praised the speed and efficiency of Pro Tools|HDX and its support for
additional tracks, increased headroom between plug-ins, and up to five times
more dedicated DSP power. “When collaborating on large, complex mixing
projects such as the score for Elysium, Pro Tools|HDX is my obvious choice,”
said Rodd. “The system lets me quickly and efficiently share, edit and mix
audio, while streamlining workflows. I can use a single rig to do incredibly
elaborate score mixes, and simultaneously print many stem mixes in a single
pass.”

“John Rodd’s success with Elysium is yet another example of why it is so
critical for industry professionals to rely on the industry’s most proven,
trusted solutions that integrate into the most complex workflow environments,”
said W. Sean Ford, vice president of marketing and chief marketing officer,
Avid. “Elysium is an audibly stunning film and includes an impressive array of
technical elements, making Pro Tools|HDX the ideal tool to help bring Amon’s
music composition and Blomkamp’s vision to life.”

As part of its ongoing commitment to providing its preeminent customer
community with best practices, Avid has teamed up with Rodd for a four-part
video series on pro mixing. In “Pro Mixing Without Limits: John Rodd,” Rodd
discusses staying ahead in the industry, using Pro Tools|HDX on Elysium, and
collaborating with colleagues across the globe. The video series can be viewed
here on the Avid website.

About Avid

Through Avid Everywhere, Avid delivers the industry's most open, innovative
andcomprehensivemedia platform connecting content creation
withcollaboration, assetprotection, distribution and consumption for the
most listened to, most watched and most loved media in the world—from the most
prestigious and award-winning feature films, music recordings,andtelevision
shows,to live concertsand news broadcasts.Industry leading solutions
include Pro Tools®, Media Composer®, ISIS®, Interplay®, and Sibelius®.For
more information about Avid solutions and services,visitwww.avid.com,
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© 2013 Avid Technology, Inc. All rights reserved. Avid, the Avid logo,
Interplay, ISIS, Media Composer, Pro Tools and Sibelius are trademarks or
registered trademarks of Avid Technology, Inc. or its subsidiaries in the
United States and/or other countries. The Interplay name is used with the
permission of the Interplay Entertainment Corp. which bears no responsibility
for Avid products. All other trademarks are the property of their respective
owners.

Contact:

PR Contact:
Avid
Sara Griggs, 310-821-0801
sara.griggs@avid.com
 
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