Free Shopping App from Rediff.com Enables Mobile Users to Scan Barcodes and Shop Online

  Free Shopping App from Rediff.com Enables Mobile Users to Scan Barcodes and
  Shop Online

Available for mobile devices using Android, iOS – iPhone and iPad, BlackBerry
                                 10 and Java

Business Wire

MUMBAI, India -- August 29, 2013

Rediff.com India Pvt. Ltd (NASDAQ: REDF) today enhanced its online shopping
marketplace offering by introducing a free app, “Rediff Shopping,” that
enables users in India to check prices of books  by simply scanning the
barcode and then make purchases directly from their mobile devices.

Apart from books, some of the key categories from which consumers can purchase
goods using the Rediff Shopping app are Apparel, Accessories and Bags, Mobile
Phones and Accessories, Sports and Fitness Equipment, Cameras and Optics, Toys
and Games, Computers & Peripherals, Home Décor & Furnishings, among others.
Users can browse the top selling deals on products and the top selling books
or use the search function directly on the Rediff Shopping app to look up a
product of their interest.

The new shopping app uses the same secure payment gateway as the parent
website to offer multiple payment options to its users, including cash on
delivery, cheque/demand draft payment, net banking, and both debit and credit
cards. It is fast, efficient and highly secure.

“We are encouraged by the consumer response to our online shopping marketplace
business and anticipate future growth to come from mobile devices as 3G and
broadband services continue to expand,” said Ajit Balakrishnan, Chairman and
CEO of Rediff.com India Ltd. “We believe the introduction of the Rediff
Shopping app that works across a wide range of mobile device platforms will
position us for growth in the online shopping space in India, especially with
the continued proliferation of mobile devices in our country.”

Rediff.com’s Shopping app can be downloaded from Google Play, iOS Appstore and
BlackBerry World or by visiting Rediff.com/shoppingapp.

About Rediff India

Rediff India (NASDAQ: REDF) is one of the premier worldwide online providers
of news, information, communication, entertainment and shopping services for
Indians worldwide. Founded in 1996, Rediff.com is headquartered in Mumbai,
India with offices in New Delhi, Bangalore, Chennai, Hyderabad and New York.
For additional information, please visit http://www.investor.rediff.com.

Safe Harbor

Except for historical information and discussions contained herein, statements
included in this release may constitute “forward-looking statements” within
the meaning of Section 27A of the Securities Act of 1933, as amended, and
Section 21E of the Securities Exchange Act of 1934, as amended, and reflect
our current expectations. Forward-looking statements are identified by certain
words or phrases such as “may”, “will”, “aim”, “will likely result”,
“believe”, “expect”, “will continue”, “anticipate”, “estimate”, “intend”,
“plan”, “contemplate”, “seek to”, “future”, “objective”, “goal”, “project”,
“should”, “will pursue” and similar expressions or variations of such
expressions. These statements involve a number of risks, uncertainties and
other factors that could cause actual results to differ materially from those
that may be projected by these forward looking statements. These risks and
uncertainties include but are not limited to the slowdown in the economies
worldwide and in the sectors in which our clients are based, the slowdown in
the Internet and IT sectors world-wide, competition, success of our past and
future acquisitions, attracting, recruiting and retaining highly skilled
employees, technology, acceptance of new products, legal and regulatory
policies, managing risks associated with customer products, the wide spread
acceptance of the Internet as well as other risks detailed in the Form 20-F
and other reports filed by Rediff.com India Limited with the U.S. Securities
and Exchange Commission. Rediff.com India Limited and its subsidiaries may,
from time to time, make additional written and oral forward looking
statements, including statements contained in the Company's filings with the
Securities and Exchange Commission and our reports to shareholders. Rediff.com
India Limited does not undertake to update any forward-looking statement that
may be made from time to time by or on behalf of the Company.

Contact:

GW Communications (for Rediff.com)
Glenn Wiener and Jay Morakis
212.786.6011 / 212.786.6037
gwiener@GWCco.com / jmorakis@GWCco.com
or
Rediff.com India Ltd.
Mandar Narvekar
Investor Relations and Corporate Affairs Contact
+91-22-6182-0000
investor@rediff.co.in
 
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