ING DIRECT Wins Seven Ipsos Best Banking Awards

TORONTO, Aug. 29, 2013 /CNW/ - ING DIRECT has been awarded top honours in the 
2013 Ipsos Best Banking Awards in seven categories among all financial 
institutions. In addition to taking four solo awards, including Online Banking 
Excellence, this is the fifth year in a row that Canadian consumers have named 
ING DIRECT their top choice for Products & Services Excellence. 
The Ipsos annual awards program honours service excellence in key customer 
experience benchmarks. The Best Banking Awards recognize service excellence in 
personal banking among Canadian financial institutions based on survey results 
in 13 different categories, including three new ones this year. ING DIRECT was 
recognized by Canadians as a leader in the following areas: 

    --  Value For Money
    --  Recommended to Family or Friends
    --  Interest Rates & Service Charges
    --  Products & Services Excellence
    --  ATM Banking Excellence
    --  Online Banking Excellence
    --  Live Agent Telephone Banking Excellence *new award

"Simple, easy-to-use products and services have been a cornerstone of our 
organization. The entire ING DIRECT team goes above and beyond every day to 
provide the best in client experience, from the types of products and features 
we offer to our interaction with clients," said Peter Aceto, president and CEO 
at ING DIRECT. "We are honoured to be recognized in several Best Banking 
categories. It tells us we're doing a good job."

Ipsos 2013 Best Banking Awards are based on quarterly Customer Service Index 
(CSI) survey results. The sample source for CSI is from online data collection 
of 45,875 Canadians, yielding 69,268 financial institution ratings across the 

"We are honoured that the Canadian financial services sector continues to use 
these customer service metrics as one of the key measures of their success," 
says Ray Kong, Executive Vice President and Global Financial Services Practice 
Leader at Ipsos Reid. "Ongoing meaningful commitment to customer service, 
along with continued fiscal responsibility are key reasons why Canada's 
financial services sector has been a model of success for the whole world."

About Ipsos
Ipsos is an independent market research company controlled and managed by 
research professionals. Founded in France in 1975, Ipsos has grown into a 
worldwide research group with a strong presence in all key markets. In October 
2011 Ipsos completed the acquisition of Synovate. The combination forms the 
world's third largest market research company.

With offices in 85 countries, Ipsos delivers insightful expertise across six 
research specializations: advertising, customer loyalty, marketing, media, 
public affairs research, and survey management.

Ipsos researchers assess market potential and interpret market trends. They 
develop and build brands. They help clients build long-term relationships with 
their customers. They test advertising and study audience responses to various 
media and they measure public opinion around the globe.

Ipsos has been listed on the Paris Stock Exchange since 1999 and generated 
global revenues of €1,789 billion (2.300 billion USD) in 2012.

Visitwww.ipsos.comto learn more about Ipsos' offerings and capabilities.

ING Bank of Canada, operating under the trade name of ING DIRECT, is a wholly 
owned subsidiary of The Bank of Nova Scotia. INGDIRECT is Canada's leading 
direct bank with over 1.8 million Clients and close to $40 billion in total 
assets. INGDIRECT is a bright way forward in everyday banking for Canadians, 
offering value added, simple products such as high interest savings accounts, 
including TFSAs, GICs and RSPs with no fees or service charges, mutual funds, 
low rates on mortgages and a no-fee, daily chequing account that actually pays 
interest. INGDIRECT has been operating in Canada since 1997, and has paid 
nearly $6 billion in interest to Clients. INGDIRECT is open for banking 24 
hours a day, 7 days a week, at, on mobile devices at or by calling 1-800INGDIRECT (1-800-464-3473).

ING Bank of Canada and its subsidiaries have been acquired by The Bank of Nova 
Scotia and are no longer affiliated with ING Groep N.V. The trademarks ING, 
ING DIRECT, ING Lion, the ING Lion logo and any derivation, variation, 
translation or adaptation thereof are trademarks of ING Groep N.V. and are 
used under license.

Get social with ING DIRECT:;;

For more information or to arrange an interview, contact: 
Buket Oktem ING DIRECT 647-259-5893 
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ST: Ontario
-0- Aug/29/2013 18:01 GMT
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