Indian Restaurant Industry to Reach the 1,37,000 Crore Mark by 2015

     Indian Restaurant Industry to Reach the 1,37,000 Crore Mark by 2015

  PR Newswire

  NEW DELHI, August 29, 2013

NEW DELHI, August 29, 2013 /PRNewswire/ --

To Report CAGR of 17 Percent, Says Research at Indian Restaurant Congress 2013

The growth of the Indian food service industry is broadly driven by the
consumers and food service operators.The food market is currently estimated
at 75000 crore and is touted to reach 1,37,000 crore in the year 2015, says
the research at Indian Restaurant Congress held on 29 ^th August and 30 ^th
August, 2013.

Consumers actively seek quality from food operators and restaurants. Apart
from demanding quick service, they are also keen on the health quotient and
calorie intake of the food they eat. Assurance of good quality, prompt service
and the wholesomeness of the food intake are therefore crucially responsible
for the footfalls at outlets which promise all of this. 

In his opening remarks, Gaurav Marya, Chairman, Franchise India , said, "The
Indian restaurant business is growing at a rate above the world's average
year-on-year growth, significantly increasing its share in the global pie.
With seasoned representatives from the restaurant industry sharing vital
insights about the sector, the Restaurant Congress 2013 has proved to be
successful in driving growth by expanding across the business horizon of the
Indian economy."

Anjan Chatterjee, Founder & MD, Speciality  Group of Restaurants stated,
"There is a huge demand in the market especially as people are travelling
abroad; they are upwardly mobile, and in terms of food they are becoming more
experimental, today every consumer loves to be pampered, so for every
restaurateur it is important to maintain the Food Consistency Quotient."

Ajay Kaul, Chief Executive, CEO, Jubilant FoodWorks Limited stated,
"Opportunity lies in the middle of the pyramid, earlier it was daunting for
us to initiate talks of Pizzas on Consumers' table as we had to change the
consumer preferences from traditional Chappatis to pizzas in dinner. So for
every restaurateur, it is very much imperative to establish any new concept in
Indian market with Value for Money proposition to gain the initial pull. Value
for Money strategy has changed the game for Mc Donalds and it has opened the
floodgate of demand for Dominoz as well. However, every product should not be
developed with the same strategy as it tends to lose the essence of the
product. However, a discrete marketing strategy on pricing and product puts
you on the zone of value for money aspect at one end and good product at the

The speakers at the Indian Restaurant Congress included:Mr. AnjanChatterjee,
Founder & MD, Speciality Group Of Restaurants;Master Chef Sanjeev Kapoor,
Celebrity Chef, Khana Khazana India Pvt. Ltd; Mr. Ajay Kaul, Chief Executive
Officer, Jubilant FoodWorks Limited;Mr. A. D. Singh, Managing Director, Olive
Bar & Kitchen;Mr.Akshay Bector, Managing Director, Mrs. Bector'sFood
Speciality Ltd.;Chef Harpal Singh Sokhi, Director, Turban Tadka Hospitality
Pvt. Ltd.;Mr. Samir Kuckreja, President, NRAI; Chef Abhijit Saha, Director,
Caperberry by Avant Garde Hospitality Pvt. Ltd.;Shri Harsh Kaul, Chief
General Manger & Country Head, Risk Capital & Service Sector-SID;Mr. Chetan
Arora, Country Head, Subway;Mr. Pramod Arora, CEO, PVR Cinemas;Mr. Sunil
Kallerackal, Chairman Book Your Table;Mr. Eric Ho, Founder, Yo Yo Group;
Nottingham, United Kingdom;Mr. Kailash Goenka, Chief Managing Director,
Sankalp;Mr. Bhupinder Singh Chadha, Managing Director, Pind BalucchiandMr.
T. P. Pratap, Co-Founder & Chief Marketing Officer,QwikCilver.

About the Organizer- Franchise India

Franchise India is Asia's largest integrated franchise solution company since
1999 with an absolute authority on franchising, licensing, retailing, real
estate and marketing. The company has consulted several major brands over
these years like Sagar Ratna, Sankalp, Moti Mahal, Yo china, Chicago pizza,
Sanchurro, Di Bella - The Coffee bean & Tea leaf, Barista, Jumbo King,
American Fried Chicken, Bru Café, 3H Kitchen, Kids Café, The Chocolate Room,
Flavors 24, Fruitilicious, Gelato Vinto, Trendy Diva, Luxor, Religare, Mom &
Me, Promart Retail Pvt Ltd, Skechers, Maxwell, Lavana Spa, Serena Spa,
Karamyog, Abus, Reliance BIG Aims, Foresight Opticals, Dr Batra, D-mart and
more, through media, advisory and exhibitions.

Primary Media Contact: Nupur, , 91-7838437915

Contact: PRN
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