Eavesdrop on Travelers' Dreams as Labor Day Approaches

            Eavesdrop on Travelers' Dreams as Labor Day Approaches

Hotels.com gets thousands of dream submissions for SleepDreamWin.com hotel
giveaway

PR Newswire

DALLAS, Aug. 28, 2013

DALLAS, Aug. 28, 2013 /PRNewswire/ -- This summer, when the marketing team at
Hotels.com® asked consumers to submit their dreams at www.sleepdreamwin.com
for a chance to stay at a dream hotel of their choice, they expected to
receive a few bizarre stories. But now, with thousands of submissions
received and one week left in the promotion, what has been submitted thus far
could be used as a thesis about dreams in a post financial crisis world
written by a graduate of psychology student at NYU. What's on the minds of
aspiring travelers as they sleep? The top responses broke out like this:

Object: application/x-shockwave-flash

Take Me Away 31%
Stories about escaping topped the list of dreams. But they were not all about
going someplace great for a vacation. There were also dreams of taking a
motorcycle trip to nowhere, getting away from a wedding planning nightmare,
and escaping a hot day in the sun covered in syrup.

Animals Are in Our Subconscious 21%
Beyond dreams about travel destinations, dreams involving animals were the
second most popular. There were people skydiving with fish, fighting
kangaroos with coconuts, seeing a rainbow of puppies, carrying a never-ending
basket of kittens, and a host of other animal scenarios.

Famous People Aren't That Special 17%
Our brains seem to like bringing famous people down to our level. That might
explain why there were so many submissions of people interacting with
politicians and movie stars. Like enjoying a peanut butter sandwich with the
president, or blogging with Ruth Bader Ginsburg, or taking a fishing class
taught by Chuck Norris. http://www.youtube.com/watch?v=Ib1DXGP8oaM

Food Comes to Life at Night 13%
You might expect people to dream about eating indulgent food. And there were
quite a few dreams submitted with people enjoying an endless amount of
chocolate and other decadent food items. But more commonly were dreams about
food coming to life, then interacting with people -- such as being chased by a
chicken burrito through the streets of Los Angeles, or talking to cucumbers in
the field about the use of organic fertilizer.

Feelings of Inadequacy 11%
Not necessarily inadequacy in the bedroom, but rather the shortcomings people
have that are brought to life while dreaming in the bedroom. Things like
living up the high standards set by Oprah, understanding complicated math, or
speaking French while in France. http://www.youtube.com/watch?v=ws6YCUqnKig

From now until August 30th, participants can share dreams on
www.SleepDreamWin.com to be entered to win a stay at a dreamy hotel of their
choice. Ten winners will each receive two free hotel nights, up to $250 each.
In addition, Hotels.com will select five user-submitted dreams to be brought
to life by a zany group of improvisation actors for the world to see in videos
on www.SleepDreamWin.com. Participants whose dreams are selected for
reenactment on the site will also be upgraded to Welcome Rewards Gold status,
granting them access to exclusive deals and early access to promotions on
Hotels.com.

The benefits of being a Welcome Rewards member are beyond dreamy, as you can
earn rewards while you sleep. For every 10 hotel stays, members earn a free*
night that can be redeemed at more than 85,000 partner hotels, with no
restrictions or blackout dates.

* The average daily rate of the ten nights stayed represents the maximum value
of the free night. Travelers are responsible for paying taxes and fees. Your
free night is good at any Welcome Rewards eligible property. The maximum value
of your free night is the average daily rate of your ten (10) nights. Your
free night does not include taxes and fees.

+Price match guarantee on hotel bookings. If you find a lower price on
exactly the same stay elsewhere, we'll match it or let you cancel your booking
without a penalty. Terms and conditions apply.

Sleep. Dream. Win. Terms and Conditions

Welcome Rewards Terms and Conditions

Hotels.comis a leading online accommodation booking brand.Through the
Expedia, Inc. global network of websites, Hotels.com, LP connects travelers
with approximately 220,000 properties around the world, ranging from
international chains and all-inclusive resorts to local favorites and bed &
breakfasts, together with all the information needed to book the perfect stay.
Hotels.com, LP benefits from one of the largest hotel contracting teams in the
industry, obtaining the best rates for its customers, and offers frequent
sales, special deals and promotions. There are more than 7 millionGuest
Reviewson the websites from users who have actually stayed in the hotels to
ensure customers can make an informed choice when booking. Through Hotels.com,
LP'sindustry-leading loyalty programWelcome Rewards^®, customers can earn a
free night for every 10 nights stayed at more than 85,000 hotels. Under
itsPrice Match Guarantee +, if a customer can find the same deal for less on
a prepaid hotel, Hotels.com, LP will refund the difference.Travelers can book
online or by contacting one of the multilingual call centers. Special apps for
mobile phones and tablets can also be downloaded
atwww.hotels.com/deals/mobile_app/enabling customers to book on the go with
access to 20,000 last minute deals. Hotels.com publishes an award-winning
twice-yearly review of international hotel room price trends called the
Hotels.com Hotel Price Index™, which is now produced in 31 individual country
editions, with North American data available atwww.hotel-price-index.com.
Follow Hotels.com on Facebook atwww.facebook.com/Hotels.comUS, on Twitter
atwww.twitter.com/hotelsdotcom and on YouTube
athttp://www.youtube.com/user/hotelsdotcom. Hotels.com, LP is part of
Expedia, Inc., the largest online travel company in the world with an
extensive portfolio that includes some of the world's best-known brands.

Hotels.com, Finding You The Perfect Place, Welcome Rewardsand the Hotels.com
logo are either registered trademarks or trademarks of Hotels.com, LP. All
other trademarks are property of their respective owners. © 2013 Hotels.com,
LP. All rights reserved. CST # 2083949-50

Contact:
John McCauley – Brokaw for Hotels.com
Brokaw Inc.
Phone: (440) 263-3964
Email: jmccauley@brokaw.com

Amy Chang – Finn Partners for Hotels.com
Phone: (212) 715-1667
E-mail: amy.chang@finnpartners.com
Twitter: @finnpartners

Object: application/x-shockwave-flash



Hotels.com is asking consumers to submit their dreams for a chance to win a
dream hotel getaway. An improv group from Chicago is acting out select dreams,
like this performance of "Queen of the Office," posted on
www.SleepDreamWin.com.

Video with caption: "Our brains seem to like bringing famous people down to
our level. That might explain why there were so many submissions of people
interacting with politicians and movie stars. Like enjoying a peanut butter
sandwich with the president, or blogging with Ruth Bader Ginsburg, or taking a
fishing class taught by Chuck Norris." Video available at:
http://www.youtube.com/watch?v=Ib1DXGP8oaM

Video with caption: "Not necessarily inadequacy in the bedroom, but rather the
shortcomings people have that are brought to life while dreaming in the
bedroom. Things like living up the high standards set by Oprah, understanding
complicated math, or speaking French while in France." Video available at:
http://www.youtube.com/watch?v=ws6YCUqnKig

Image with caption: "Hotels.com is asking consumers to submit their dreams for
a chance to win a dream hotel getaway. An improv group from Chicago is acting
out select dreams, like this performance of "Queen of the Office," posted on
www.SleepDreamWin.com." Image available at:
http://photos.prnewswire.com/prnh/20130828/MM71130



SOURCE Hotels.com
 
Press spacebar to pause and continue. Press esc to stop.