Dentsu Announces Its Participation in Anime Festival Asia Singapore 2013

  Dentsu Announces Its Participation in Anime Festival Asia Singapore 2013

Anime Festival Asia Singapore 2013

Business Wire

TOKYO -- August 28, 2013

Dentsu Inc. (TOKYO:4324) (ISIN:JP3551520004) (President & CEO: Tadashi Ishii;
Head Office: Tokyo; Capital: 74,609.81 million yen) announced today its
participation in the upcoming Anime Festival Asia Singapore 2013, a Japanese
pop culture event which will be held in Singapore from November 8 to 10. As a
major investor and co-organizer of this festival, which is supported by local
youth as a source of Japanese content, Dentsu will leverage its know-how and
global network to further the promotion of the Japanese government’s Cool
Japan initiative and contribute to increasing the presence of content
providers and other Japanese companies in the region.

Anime Festival Asia (AFA) was first held in 2008, and Dentsu Singapore has
played an active role in all the events to date. The annual festival has seen
the number of local and international visitors grow from 25,000 in 2008 to
over 80,000 last year, thanks to events such as screenings of the latest
anime, talk shows featuring voice actors, concerts by Japanese pop idols and
fashion shows that captured the insights of young people, as well as local
promotional activities that utilized leading-edge digital technology. 2012
marked the first time that AFA launched satellite events in the region, with
AFA Malaysia and AFA Indonesia held in Kuala Lumpur and Jakarta in addition to
the main event in Singapore. The three events attracted more than 160,000
visitors last year, making AFA one of the largest Japanese pop culture
festivals in Southeast Asia.

Around 83,000 people visited the event in Singapore last year. In order to
meet the growing needs of Japanese clients in the region, Dentsu decided to
become actively involved from this year onward. Together with entertainment
and youth-marketing agency SOZO Pte Ltd (Executive Director: Shawn Chin; Head
Office: Singapore) and Zepp concert hall operator and event promoter Zepp Live
Entertainment Inc. (President: Keiji Sugimoto; Head Office: Tokyo), Dentsu
will participate in the event as an investor.

To further enhance the value of the event, Dentsu plans to utilize it as a
platform to disseminate comprehensive information on Japan such as travel and
food, in addition to anime, music and fashion. “Hello! Japan,” the
Singapore-based international entertainment TV channel with popular Japanese
content which began broadcasting in February this year will be used as one of
AFA 2013’s official media outlets, and this will enable Dentsu to propose
high-synergy solutions that combine the event with broadcasts to exhibitors
and sponsors. Dentsu holds exclusive broadcasting and distribution rights on
behalf of the three companies for all the on-stage and event-related video
footage, and can therefore continue to explore promotional activities even
after the event.

The Dentsu Group expects that the festival will provide opportunities to
promote the Cool Japan strategy, increase the number of tourists to Japan,
encourage the expansion of content providers and other Japanese companies into
Southeast Asia, carry out local test marketing, and implement youth-oriented
communication strategies by Japanese and local companies.

               
Anime Festival Asia Singapore 2013
Dates:           November 8 to 10, 2013
Venue:           Suntec International Convention & Exhibition Centre,
                 Singapore
Organizers:      SOZO, Dentsu and ZEPP Live Entertainment
                 Exhibition Area (merchandise booths); Stage/Concert Area
Configuration:   (cosplay and other contests as well as guest appearances and
                 screening of the latest anime during the day; live J-POP
                 performance collaborations at night)
Event URL:       http://www.animefestival.asia
                 

About the Dentsu Group

Led by Dentsu Inc. (TOKYO:4324) (ISIN:JP3551520004), the world's largest
advertising agency brand with a history of 112 years, the Dentsu Group offers
a comprehensive range of client-centric communications and media services in
110 countries across five continents. Its Japan-wide network and London-based
global operating unit Dentsu Aegis Network Ltd., which oversees the operations
of Aegis Media, a leading global media and digital communications specialist,
as well as those of the Dentsu Network, which manages all of Dentsu's other
global business operations outside Japan, together employ more than 37,000
dedicated professionals. The Group is also active in the production and
marketing of sports and entertainment content on a global scale.

Dentsu Inc.: www.dentsu.com
Dentsu Aegis Network Ltd: www.dentsuaegisnetwork.com
Dentsu Network: www.dentsunetwork.com

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Contact:

Dentsu Inc.
Shusaku Kannan, (813) 6216-8042
Senior Manager
Corporate Communications Division
s.kannan@dentsu.co.jp
 
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