Maidenform Announces Early Termination of HSR Act Waiting Period in Connection with Its Proposed Merger with Hanesbrands

  Maidenform Announces Early Termination of HSR Act Waiting Period in
  Connection with Its Proposed Merger with Hanesbrands

Business Wire

ISELIN, N.J. -- August 28, 2013

Maidenform Brands, Inc. (NYSE:MFB) today announced that it has been notified
by the Premerger Notification Office of the Federal Trade Commission of the
early termination of the waiting period under the Hart-Scott-Rodino Antitrust
Improvements Act of 1976 (“HSR Act”) applicable to the proposed merger of
Maidenform and a wholly owned subsidiary of Hanesbrands Inc. (NYSE:HBI).

The early termination of the waiting period satisfies the condition to the
completion of the proposed merger relating to the expiration or termination of
any applicable waiting period under the HSR Act. The proposed merger remains
subject to approval by the stockholders of Maidenform, as well as other
customary closing conditions. As previously disclosed, Maidenform’s special
meeting of stockholders to vote on the merger will be held on Thursday,
October 3, 2013.

About Maidenform

Maidenform Brands, Inc. is a global intimate apparel company with a portfolio
of established, well-known brands, top-selling products and an iconic
heritage. Maidenform designs, sources and markets an extensive range of
intimate apparel products, including bras, panties and shapewear. During its
91-year history, Maidenform has built strong equity for its brands and
established a platform for growth through a combination of innovative,
first-to-market designs and creative advertising campaigns focused on
increasing brand awareness with generations of women. Maidenform sells its
products under some of the most recognized brands in the intimate apparel
industry, including Maidenform®, Control It!®, Fat Free Dressing®, Flexees®,
Lilyette®, Bodymates®, Inspirations®, Self Expressions® and Sweet Nothings®.
Maidenform products are currently distributed in approximately 63 countries
and territories outside the United States.

IMPORTANT ADDITIONAL INFORMATION REGARDING THE MERGER HAS BEEN FILED WITH THE
SEC:

In connection with the pending merger, Maidenform Brands, Inc. (“Maidenform”)
filed a proxy statement with the Securities and Exchange Commission (the
“SEC”) on August 27, 2013. INVESTORS AND SECURITY HOLDERS ARE ADVISED TO READ
THE PROXY STATEMENT BECAUSE IT WILL CONTAIN IMPORTANT INFORMATION. Investors
may obtain a free copy of the proxy statement and any other relevant documents
filed with the SEC from the SEC’s website at http://www.sec.gov. In addition,
investors can obtain, without charge, a copy of the proxy statement and other
relevant documents at Maidenform’s website at ir.Maidenform.com or by
contacting Maidenform’s investor relations department by telephone at (732)
621-2300 or via e-mail at ir@maidenform.com.

PARTICIPANTS IN THE SOLICITATION:

Maidenform and its directors, executive officers and other members of its
management and employees as well as Hanesbrands and its directors and officers
may be deemed to be participants in the solicitation of proxies from
Maidenform’s stockholders with respect to the merger. Information about
Maidenform’s directors and executive officers and their ownership of
Maidenform’s common stock is set forth in the proxy statement for Maidenform’s
2013 Annual Meeting of Stockholders, which was filed with the SEC on April 10,
2013, the proxy statement for Maidenform’s Special Meeting of Stockholders,
which was filed with the SEC on August 27, 2013, Maidenform’s Annual Report on
Form 10-K for the fiscal year ended December 29, 2012, which was filed with
the SEC on March 8, 2013, Maidenform’s Quarterly Report on Form 10-Q for the
quarter ended March 30, 2013, which was filed with the SEC on May 9, 2013,
Maidenform’s Quarterly Report on Form 10-Q for the quarter ended June 30,
2013, which was filed with the SEC on August 7, 2013, and Maidenform’s Current
Reports on Form 8-K, filed May 17, 2013 and July 24, 2013. Information about
Hanesbrands’ directors and officers is set forth in the proxy statement for
Hanesbrands’ 2013 Annual Meeting of Stockholders, which was filed with the SEC
on February 21, 2013. Stockholders and investors may obtain additional
information regarding the direct and indirect interests of the participants in
the solicitation of proxies in connection with the merger, including the
interests of Maidenform’s directors and executive officers in the merger,
which may be different than those of Maidenform’s stockholders generally, by
reading the proxy statement and other relevant documents regarding the merger,
which will be filed with the SEC.

FORWARD-LOOKING STATEMENTS:

This communication and Maidenform’s and Hanesbrands’ other public
pronouncements contain forward-looking statements within the meaning of the
U.S. federal securities laws, including, without limitation, statements
regarding management’s expectations, beliefs, intentions or future strategies
that are signified by the words “anticipates,” “believes,” “estimates,”
“expects,” “intends,” “plans,” “potential,” “predicts,” “projects” or similar
words or phrases, although not all forward-looking statements contain such
identifying words. Investors and security holders are cautioned not to place
undue reliance on these forward-looking statements, which are based on
information available to Maidenform or Hanesbrands on the date hereof.
Although these expectations may change, Maidenform and Hanesbrands assume no
obligation to update or revise publicly any forward-looking statements whether
as a result of new information, future events or otherwise. Forward-looking
statements necessarily involve risks and uncertainties, many of which are
outside of Maidenform’s or Hanesbrands’ control, that could cause actual
results to differ materially from such statements and from Maidenform’s
historical results and experience. These risks and uncertainties include such
things as: the occurrence of any event, change or other circumstances that
could give rise to the termination of the merger agreement; the failure to
receive, on a timely basis or otherwise, the required approvals by
Maidenform’s stockholders and government or regulatory agencies; the risk that
a closing condition to the proposed merger may not be satisfied; the ability
of Maidenform to retain and hire key personnel and maintain relationships with
customers, suppliers and other business partners pending the consummation of
the proposed merger; the possibility of disruption to Maidenform’s business
from the proposed merger, including increased costs and diversion of
management time and resources; general economic conditions; retail trends in
the intimate apparel industry, including consolidation and continued growth in
the development of private brands, resulting in downward pressure on prices,
reduced floor space and other harmful changes; and other financial,
operational and legal risks and uncertainties detailed from time to time in
Maidenform’s and Hanesbrands’ cautionary statements in their respective
filings with the SEC, such as Quarterly Reports on Form 10-Q and Annual
Reports on Form 10-K. For more information, see Maidenform’s and Hanesbrands’
respective filings with the SEC.

Contact:

Media:
Sard Verbinnen & Co
Brooke Gordon/Jonathan Doorley/Jared Levy
212-687-8080
or
Investors:
Maidenform
Christopher W. Vieth
732-621-2101
CVieth@Maidenform.com
 
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