The Coca-Cola Company and the Hispanic Scholarship Fund ‘Share Possibilities’ Through Scholarship Program for Hispanic

  The Coca-Cola Company and the Hispanic Scholarship Fund ‘Share
  Possibilities’ Through Scholarship Program for Hispanic Students

  $200,000 in Scholarships to be awarded to Hispanic College-Bound Students

Business Wire

ATLANTA -- August 28, 2013

Back-to-school is always an exciting time for students across the country. As
part of this significant moment, The Coca-Cola Company and the Hispanic
Scholarship Fund (HSF) are coming together with key retailers to announce the
launch of Share Possibilities. This annual Hispanic Heritage Month scholarship
program will award $200,000 in scholarships to help close the college
attainment gap among Latino students.

“It’s an honor to have the opportunity to support the community and provide
Hispanic families the means to achieve their educational dreams and
aspirations,” said Lauventria Robinson, Vice President of Multicultural
Marketing, Coca-Cola North America Group. “This program allows us to bring the
community together and share moments of happiness with families across the

With a long-standing relationship of more than 30 years, The Coca-Cola
Company’s Share Possibilities program is designed to further support HSF in
its goal of providing scholarships to our country’s best and brightest Latino
students and supporting them on their path to obtaining a college degree.

“With 69% of Latino high school graduates now going directly to college, it is
more important than ever for HSF to provide scholarship support to students
and information about college and financial aid to parents,” said Fidel A.
Vargas, President and CEO of HSF. “Our long-standing partnership with
Coca-Cola continues to flourish and has played a key role in our ability to
positively impact students and their families throughout America.”

The Share Possibilities program grants a total of $200,000 in scholarships to
college-bound Hispanic students. Nationally, the grand prize winner will
receive $20,000; four students will be awarded $10,000 and sixteen will
receive $2,500. The remaining $100,000 will be awarded by the company’s retail
partners, within their respective communities, across the nation.

From Sept. 1 through Dec. 15, eligible high school seniors may apply for the
opportunity to win a scholarship at Applicants who meet the
minimum eligibility requirements will be featured in an online gallery with
social media sharing capabilities. Students are encouraged to share their
profiles and gain community votes. Each eligible participating voter is
automatically entered for a chance to win a $500 gift card and can vote up to
five times a day.

HSF will select the scholarship recipients based on the Fund’s standard
selection criteria for awarding scholarships, factoring in community votes
gathered online. Final winners will be announced by May 2014.

The company’s retail partners also play a vital role in the program by funding
and awarding the remaining $100,000 in their local communities. Joining in the
celebration of Hispanic Heritage Month, these partners are helping to increase
awareness about the importance of education as a means of strengthening
communities and providing the brain power needed for a sustainable national

Participating retailers include:

  *Atlanta Retailers Association (ARA)
  *Family Dollar
  *Giant Landover in Baltimore & Washington D.C.
  *Greater Houston Restaurant Association (GHRA)
  *Meijer, Inc. in Chicago, Illinois
  *La Michoacana Meat Markets in Texas
  *Stop & Shop New England
  *Stop & Shop New York Metro

To learn more about the program, people can visit participating retailers in
their area or go to and Another way to follow
the conversation is on Twitter and Facebook using the hashtag

About The Coca-Cola Company

The Coca-Cola Company is the world's largest beverage company, refreshing
consumers with more than 500 sparkling and still brands. Led by Coca-Cola, the
world's most valuable brand, our Company's portfolio features 16
billion-dollar brands including Diet Coke, Fanta, Sprite, Coca-Cola Zero,
vitaminwater, Powerade, Minute Maid, Simply, Georgia and Del Valle. Globally,
we are the No. 1 provider of sparkling beverages, ready-to-drink coffees, and
juices and juice drinks. Through the world's largest beverage distribution
system, consumers in more than 200 countries enjoy our beverages at a rate of
more than 1.8 billion servings a day. With an enduring commitment to building
sustainable communities, our Company is focused on initiatives that reduce our
environmental footprint, support active, healthy living, create a safe,
inclusive work environment for our associates, and enhance the economic
development of the communities where we operate. Together with our bottling
partners, we rank among the world's top 10 private employers with more than
700,000 system associates. For more information, visit Coca-Cola Journey  at, follow us on Twitter at or
check out our blog, Coca-Cola Unbottled, at

About the Hispanic Scholarship Fund

Founded in 1975, the Hispanic Scholarship Fund provides scholarships to Latino
students, as well as related support services. We seek to give them all the
tools they need to apply to college, do well in their course work, graduate,
enter a profession, excel, help lead our nation going forward, and mentor the
generations to come. As the nation’s largest not-for-profit organization
supporting Hispanic-American higher education, HSF has awarded over $400
million in scholarships and provides a range of ancillary programs for
candidates, scholars, and their families. We further strive to make college
education a top priority for every Latino family across the nation and to
mobilize our community to proactively advance that goal – each individual,
over a lifetime, in every way he/she can. For more information about the
Hispanic Scholarship Fund please visit:


The Coca-Cola Company
Melina Baetti, 404-676-1533
Sandra Birbragher, 305-532-7950
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