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A 2013 first-half of changes to drive the Group\'s transformation and performance

PR Newswire/Les Echos/

Press release - Quarterly information August 28, 2013

A 2013 First-Half of Changes

to Drive the Group's Transformation and Performance

* Revenue up 1.8% like-for-like(1) to EUR2,694 million * EBIT down 6.4% like-for-like to EUR198 million * Operating profit before tax and non-recurring items down 14.7% like-for-like to EUR148 million

* Net profit of EUR34 million, versus a net loss of EUR532 million in first-half 2012


* Asset management program: a EUR248 million reduction in adjusted net debt already secured as of August 28


* Full year EBIT target of EUR510-530 million

For the first six months of 2013, Accor experienced:

* The implementation of transformation measures to consolidate the Group's

performance, with:

- Strategic initiatives in distribution and loyalty programs, in line with the

Group's digital plan - The launch of the EUR100 million 201 3-2014 cost-savings plan, whose effects

in 2013 will mainly be tangible in the second half - The creation of the new Asset & Investments Department - The introduction of a new organization by brand in Europe

* Solid business performance

- Good revenue growth in every segment and in key markets, shaped by the sharp

15.9% rise in revenue from management and franchise fees - Stable operating performance in a complex environment - Funds from operations of EUR212 million - The opening of 9,940 new rooms, 80% of which under asset-light structures - The issue in March of a EUR600-million in six-year, 2.5% bond

(1) At constant scope of consolidation and exchange rates

Interim results

(in EUR millions) H1 2012 H1 2013 % change % change

reported like-for-like(1) Revenue 2,717 2,694 -0.9% +1.8% EBITDAR(2) 835 817 -2.2% -0.4% EBITDAR margin 30.7% 30.3% -0.4 pt -0.6 pt EBIT 212 198 -6.6% -6.4% Operating profit before tax and non-recurring items 190 148 -22.0% -14.7% Net profit before loss from discontinued operations 80 33 N/A N/A Loss from discontinued operations (612) (1) N/A N/A Net profit/(loss), Group share (532) 34 N/A N/A

(1) At constant scope of consolidation and exchange rates (2) Earnings before interest, taxes, depreciation, amortization and rental expense

Consolidated revenue for the six months ended June 30, 2013 totaled EUR2,694 million, down 0.9% year-on-year on a reported basis and up 1.8% like-for-like. In particular, the period saw a robust 15.9% growth in revenue from management and franchise fees.

Supported by a favorable second-quarter calendar of events, revenue in the first-half was led by resilient business levels in Europe, both in large cities and provinces, and by robust business in emerging markets.

In the first six months 9,940 new rooms (77 hotels) were opened, including: - 80%(2) under management contracts and franchise agreements. - 51% in Europe and 27% in the Asia-Pacific region.

* Performance in Upscale & Midscale Hotels dampened by distribution costs

Revenue in the Upscale & Midscale Hotels segment declined by 1.7% as reported in the first half, but rose by 2.3% like-for-like, with RevPAR lifted by occupancy rates.

The segment's EBITDAR margin stood at 4.3%, down 1.1 points as reported and 1.5 points like-for-like. Results were particularly good in Africa-Middle East, the United Kingdom and Germany, while the cost-cutting measures undertaken in Southern Europe are beginning to produce effects. Conversely, Poland and Australia were impacted by high prior-year comparatives. Moreover, additional outlays were allocated to distribution during the period, as part of the Group's digital transition.

* Satisfactory performance in Economy Hotels

Revenue from Economy Hotels held firm over the first half, declining 0.5% year-on-year as reported and increasing 0.5% like-for-like.

EBITDAR margin came to 12.1%, down a slight 0.6 point as reported and 0.5 point like-for-like. The segment demonstrated further satisfactory resilience in a mixed environment in continental Europe and given the sharply lower demand in Australia's mining regions. Also, despite the decline in occupancy rates during the period, room rates continued to rise, offering some margin protection.

(2) In number of rooms.

Net profit of EUR34 million

In a complex environment, consolidated EBITDAR(3) was stable at EUR817 million, down 2.2% as reported and 0.4% like-for-like. EBITDAR margin came to 30.3%, compared with 30.7% a year earlier.

EBIT amounted to EUR198 million for the period, versus EUR212 million in first-half 2012. The Group's transformation is keeping rents, depreciation and amortization and provisions under control.

Operating profit before tax and non-recurring items totaled EUR148 million, versus EUR190 million in first-half 2012, representing a like-for-like decrease of 14.7%. Two new bond issues launched in June 2012 and March 2013, at historically low interest rates, temporarily weighed on the financial result (EUR48 million at June 30, 2013 versus EUR29 million in the prior-year period). A total of EUR396 million was redeemed in May 2013, thereby reducing the average cost of debt by one point to 4.5%.

In all, net profit for the period was EUR34 million, versus a net loss of EUR532 million in first-half 2012, which was impacted by the disposal of Motel 6.

Adjusted funds from operations ended the period at EUR293 million. Recurring expansion capex amounted to EUR97 million while renovation and maintenance capex totaled EUR81 million.

Funds from operations stood at EUR212 million and recurring free cash flow, after recurring expansion capex, came to EUR115 million.

Net debt amounted to EUR581 million at June 30, 2013, up EUR160 million from a year earlier, with a EUR155 million positive impact from asset disposals and the EUR185 million negative impact of refunding the "précompte" distribution tax.

Consolidated return on capital employed (ROCE) came to 13.6% at June 30, 2013, reflecting the temporary increase in capital employed attributable to the Mirvac and Posadas acquisitions and the deployment of the ibis megabrand project. For the same reason, ROCE stood at 10.8% in the Upscale & Midscale segment and 18.3% in the Economy segment.

As of June 30, 2013, Accor had EUR1.5 billion in unused, confirmed long-term lines of credit.

The 2013-2016 strategic plan

* Asset management

A total of 24 hotels were restructured in first-half 2013, including 13 leased hotels and 11 owned hotels. These transactions had the effect of reducing adjusted net debt by EUR184 million.

As of August 28, 2013, the transactions already secured for the year will reduce adjusted net debt by EUR248 million, thanks to the ongoing deployment of the asset management program.

* Expansion

The 2013-2016 expansion plan is well on track, with 117,700 rooms in the pipeline as of June 30, 2013, of which 84% under management and franchise contracts, 50% in the Asia-Pacific region and 47% in the "ibis fam ily".

(3) Earnings before interest, taxes, depreciation, amortization and rental expense.

Outlook for 2013

* Summer business trends

In July, RevPAR(4) net of tax rose by 2.8% like-for-like in the Upscale & Midscale Hotels segment and by 2.1% like-for-like in Economy Hotels. This was in line with the first-half performance, in particular in the Upscale & Midscale segment.

Business levels have remained robust during the summer, in a trend that is expected to continue over the second half of the year.

* 2013-2014 cost-savings plan

The EUR100-million cost-savings plan announced last February was launched during the first half. It is built on four pillars:

- A voluntary departures plan for the Paris head offices. - Streamlining of European head offices. - Prioritization and strategic review of projects. - Hotel operating costs reduction.

Most of the plan's impact in 2013 will be effective in the second half.

* Full year EBIT target

Following the first-half launch of the cost-savings plan and the distribution investment plan, Accor is ready to pursue its transformation and drive faster growth.

Based on these factors, the EBIT target for the year stands at between EUR510 million and EUR530 million, compared with the EUR526 million reported in 2012.


Upcoming event - October 17, 2013: Third-quarter 2013 revenue

Other information The financial statements for the six months ended June 30, 2013 were approved by the Accor Board of Directors at its meeting on August 27, 2013. The Group's statutory auditors have conducted a limited review of these financial statements and their report will be issued shortly.

Accor, the world's leading hotel operator and market leader in Europe, is present in 92 countries with more than 3,500 hotels and 450,000 rooms. Accor's broad portfolio of hotel brands - Sofitel, Pullman, MGallery, Grand Mercure, Novotel, Suite Novotel, Mercure, Adagio, ibis, ibis Styles, ibis budget and hotelF1 - provide an extensive offer from luxury to budget. With more than 160,000 employees in Accor brand hotels worldwide, the Group offers its clients and partners 45 years of know-how and expertise.

MEDIA RELATIONS Charlotte Bourgeois-Cleary Elodie Woillez Vice President, Media Relations Phone: +33 (0)1 45 38 87 08 Phone: +33 (0)1 45 38 84 84

INVESTOR AND ANALYST RELATIONS Sébastien Valentin Léa Ledermann Vice President, Investor Relations Investor Relations and Financial Communication Phone: +33 (0)1 45 38 86 36 Phone: +33 (0)1 45 38 86 25

(4) Owned or leased hotels only

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-0- Aug/28/2013 07:35 GMT

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