No7 from Boots introduces Lift & Luminate Day & Night Serum

         No7 from Boots introduces Lift & Luminate Day & Night Serum

Six years in development, No7 from Boots debuts breakthrough anti-aging day
and night serum, available at Target and select Walgreens stores in September

PR Newswire

NEW YORK, Aug. 28, 2013

NEW YORK, Aug. 28, 2013 /PRNewswire/ --Building on the international success
of the Protect & Perfect and Protect & Perfect Intense Serums, No7 from Boots
introduces Lift & Luminate Day & Night Serum, its next cutting-edge skincare
launch. Lift & Luminate Day & Night Serum is independently proven to help you
look younger in four weeks. This revolutionary two-step system targets the
three main signs of aging – uneven skin tone, the appearance of lines and
wrinkles and loss of skin firmness – and is clinically proven to diminish the
appearance of age spots. It will appear in stores in September 2013. 

Boots is proud to expand its anti-aging serum offering to suit women with
various skin needs and at different stages in the aging process:

  oProtect & Perfect for ages 25-35: first signs of aging, fine lines
  oProtect & Perfect Intense for ages 35-45: deep lines and wrinkles
  oLift & Luminate for ages 45+: three main signs of aging; uneven skin tone,
    deep lines and wrinkles, loss of skin firmness

Working with a panel of leading experts around the world, Lift & Luminate Day
& Night Serum has been independently tested and proven to work. Backed by the
biggest anti-aging skincare trial ever conducted by No7, and years of
scientific research and development, it is clinically proven to reduce the
appearance of age spots.

The serums include new scientific discoveries in skin lightening identified by
Dr. Mike Bell, Scientific Skincare Advisor for Boots, and his team. The
discovery was then published in Experimental Dermatology. The formula reduces
the appearance of lines and wrinkles and leaves skin feeling firmer, visibly
lifted and with a more even skin tone.

In an eight week user trial in November 2012, the feedback from 76 respondents
after only four weeks was:

  o90% noted their general pigmentation was less noticeable
  o84% said lines and wrinkles were less visible in 4 weeks
  o90% said their skin texture looked improved
  o82% noticed their skin feels firmer
  o82% said their skin was younger-looking

Additionally, in only eight weeks, women said their age spots appeared faded
by up to 50% of their original shade.

The No7 Lift & Luminate Day Serum includes three key complexes:

  oSkin-brightening complex of Sophora, Kiwi and Vitamin C, developed to even
    skin tone and diminish the appearance of age spots.
  oPatented antioxidant complex made of Mulberry, Ginseng and Vitamin C
    protects skin from free radical damage.
  oFirming complex of Vitamin A, Peptides and DPHP repairs skins' elasticity,
    leaving it feeling smoother.

The moisture-rich No7 Lift & Luminate Night Serum is packed with a
revolutionary PHA (Gluconolactone), to exfoliate, revitalize and even the skin

"No7 has been at the heart of beauty for more than 78 years through
ground-breaking research and rigorous testing. Lift & Luminate Day & Night
Serum is no different," said Mike Bell. "After six years and 20 clinical
studies across five countries, we're proud to unveil our biggest launch yet –
a triple-action serum that includes our highest level of clinically proven
technology, allowing consumers to look and feel their best."

Priced at $24.99, Lift & Luminate Day & Night Serum (packaged with 2 x 15 ml
tubes) will be  available in the United States on September 1, 2013 at Target
stores nationwide, on,, and select
Walgreens locations. The serum has already earned the Good Housekeeping Seal
and is part of the complete Lift & Luminate skincare range which includes Day,
Night and Eye Creams, as well as Foundations.

About Alliance Boots
Alliance Boots is a leading international, pharmacy-led health and beauty
group delivering a range of products and services to customers. Working in
close partnership with manufacturers and pharmacists, we are committed to
improving health in the local communities we serve and helping our customers
and patients to look and feel their best. Our focus is on growing our two core
businesses: pharmacy-led health and beauty retailing and pharmaceutical
wholesaling and distribution, while increasingly developing and
internationalising our product brands.

Alliance Boots has a presence in more than 25* countries and employs over
108,000* people. Alliance Boots has pharmacy-led health and beauty retail
businesses in nine* countries and operates more than

3,100* health and beauty retail stores, of which just over 3,000* have a
pharmacy. In addition, Alliance Boots has around 605* optical practices, of
which around 190* operate on a franchise basis, and around 390* hearingcare
practices. Our pharmaceutical wholesale businesses deliver over 4.6 billion*
units each year to more than 170,000* pharmacies, doctors, health centres and
hospitals from over 370* distribution centres in 20* countries.

In June 2012, Alliance Boots announced that it had entered into a strategic
partnership with Walgreen Co., the largest drugstore chain in the US, to
create the first global pharmacy-led, health and wellbeing enterprise.

* Figures are approximations as at 31 March 2013 and include associates and
joint ventures.

SOURCE Alliance Boots

Contact: Jackie Ugrinovsky, Boots Retail USA, Inc., 646.820.3095,, or Katie Waters, Coburn Communication,
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