Dell Furthers Commitment to Asia with Transformative Technology Solutions from the Data Center to the End Device

  Dell Furthers Commitment to Asia with Transformative Technology Solutions
  from the Data Center to the End Device

  *Enterprise solutions address customer data center demands, from hyperscale
    to home office
  *New Latitude offerings redefine the corporate laptop, including
    outstanding security, manageability and reliability
  *Dell study and whitepaper show how eCommerce can improve Chinese business
  *Software localization initiative helps Asia-Pacific businesses accelerate

Dell Solutions Summit

Business Wire

BEIJING -- August 26, 2013

Dell today unveiled comprehensive end-to-end solutions from new data center
offerings to laptops and services to localized software solutions to help
entrepreneurs, enterprises and public institutions throughout the Asia-Pacific
region and the world transform their business and re-stimulate local
economies. The new solutions were announced at the Dell Solutions Summit,
which brings customers, partners and thought leaders from the Asia-Pacific
region together to discuss technology solutions that can set the foundation
for growth, productivity and positive change. As a leading force in the world
economy and in world affairs, Dell recognizes the importance of this region
and is eager to share and learn from the region’s organizations.

In addition to new solutions, Dell reaffirmed its ongoing commitment to and
investment in the area. This year, Dell awarded Dell Youth Learning grants to
three charities in China, as well as Children’s Cancer Care grants to three
charities in the region and $250,000USD in disaster relief to the floods in
India. Nearly 50 percent of entries in the Dell Social Innovation Challenge
earlier this summer were received from the Asia-Pacific region and the winning
team was from India. Also, in June, Dell celebrated an important manufacturing
milestone with the opening of the Chengdu Operations Site, the first Dell
operations site to fully deploy Dell’s new IT solutions.

“At Dell, we are fully committed to the Asia-Pacific region,” said Michael
Dell, chairman and CEO. “We continue to grow our regional investments and
deepen our customer relationships with technology solutions that make a
positive difference in how people live, organizations operate and the world

Transforming the Data Center with Customer-Inspired Server and Networking

Dell today delivered new options to improve data center efficiency with the
introduction of an open hyperscale rack solution for China. Built in close
collaboration with the largest cloud service providers in China to meet the
demanding needs of emerging workloads, the Dell open hyperscale rack solution
takes a holistic approach to data center architecture to deliver an advantage
to businesses in the rapidly-evolving cloud computing marketplace. The Dell
open hyperscale rack solution is:

  *Customer Inspired: Designed to support the next generation of data centers
    in China with capacities up to 15 kW per rack.
  *Flexibly Efficient: Expanded configurability for customer-specific
    workloads with a highly-modular compute and storage architecture featuring
    shared power, cooling and rack-level management.

In conjunction with the Dell rack solution announcement, Dell will contribute
key elements of the design to the Open Compute Project with the goal of
fostering additional openness, standardization and innovation around rack

In addition, Dell Networking expanded its S-series portfolio with the new
S6000, the industry’s highest-density 1RU 10/40GbE switching platform^1 for
highly-virtualized data centers. Consuming up to 50 percent less power than
Dell’s previous generation top-of-rack switches, the S6000 doubles the density
and throughput^2 all in a fixed form factor design, allowing customers to
build more efficient data centers considering today’s demands on energy. Also,
built-in advanced virtualization and automation features help customers scale
larger virtual deployments in a smaller physical footprint, and help solve the
challenge of bridging virtualized and non-virtualized aspects of the
infrastructure. Additional features include:

  *High-density: Deployed as 32 40GbE ports or 96 10GbE ports plus 8 40GbE
    ports in 1RU, the S6000 can support new, more flexible network
    architectures for high-density compute racks in top-of-rack position, or
    provide network connectivity for multiple racks in efficient end-of-row or
    middle-of-row configurations.
  *High-throughput: Provides up to 2.56Tbps performance, twice that of
    similar competitive products in a standard 1RU form factor^3 allowing
    customers to aggressively invest in 10GbE for in-rack server and storage
  *Unifying environments: The S6000 supports advanced network virtualization
    and software-defined networking features including hardware-accelerated
    layer 2 gateway functionality for use with VMware NSX™, bridging traffic
    between virtualized and non-virtualized environments. In addition,
    upcoming enhancements to Dell Active Fabric Manager allow visibility into
    the virtual network of VMware’s vSphere Distributed Switch environments.
    Both make SDN come alive and help network and server/virtualization
    administrators collaborate on next-generation infrastructure.
  *Energy efficient: S6000 is Fresh Air capable and validated as part of
    Dell’s Fresh Air cooling solution for servers, storage and networking. By
    leveraging the thermal and reliability advantages engineered into this
    portfolio of equipment, customers are able to run data centers even
    warmer, helping reduce additional maintenance and infrastructure costs,
    while enabling lower overall energy consumption.

Building on its No. 1 x86 server unit share in China^4, Dell also launched the
PowerEdge T20 Server, an ideal first server for small offices and home
offices. The T20 packs large internal storage capacity and performance in a
compact, quiet, mini-tower server chassis for efficient, worry-free operation.
With the T20 server, customers can cost effectively:

  *Ease management of consolidated data, images and videos stored on multiple
    media and media types in multiple locations, onto a single server.
  *Enhance collaboration by running applications, accessing data, and sharing
    information and files from any device.
  *Attach external devices flexibly and easily with numerous PCIe slots and
    USB ports.
  *Secure data and files with software RAID and optional backup and restore

Connecting and Protecting Businesses with New Secure, Manageable and Reliable

Dell today announced the latest additions to its award-winning Latitude family
of business computing solutions – the Dell Latitude 7000 Series Ultrabooks™.
The Dell Latitude 7000 Series Ultrabooks brings security, manageability and
reliability to businesses, helping companies across the Asia-Pacific region
and the world do business better. Powered by Intel ultra-low voltage
processors, these thin, light Ultrabooks redefine the corporate laptop. The
Dell Latitude 7000 Series Ultrabooks are:

  *Made to move, with the 12-inch model starting at 20mm thin and 1.3 kg
    (2.99 lbs)^5.
  *Easy for IT to manage with exceptional integrated management capabilities
    including Dell-unique Intel vPro extensions and automated tools that plug
    into Microsoft System Center and Dell KACE.
  *The world’s most secure Ultrabooks, featuring best-in-class endpoint
    security solutions that include comprehensive encryption, advanced
    authentication and leading-edge malware protection from a single source
    and the highest level of FIPS 140-2 (level 3) certification for system
    disk encryption.
  *Designed for reliability, passing rigorous third-party durability testing
    and crafted with premium materials such as aluminum, a Tri-metal chassis
    and Corning Gorilla Glass NBT for scratch and damage resistance and
    optimal brightness.
  *The only corporate Ultrabook designed to be backwards compatible with
    existing (E-family) Latitude docks.
  *Available with innovative WiGig wireless docking, making Dell Ultrabooks
    the first and only that let you connect your display and other peripherals
    without messy cords.

Complementing the Dell Latitude 7000 Series Ultrabooks are the new Latitude
5000 and 3000 Series laptops, designed to help businesses of all sizes adopt
secure, manageable and reliable notebooks. Offering the same level of
attention to security, manageability, reliability and quality material design,
these laptops expand the computing options for education, healthcare and
manufacturing customers worldwide.

Adopting New Business Models Through eCommerce

Dell Services has revealed the results of an industry survey that show nearly
40 percent of CXOs in China plan to grow their eCommerce business, and another
39 percent see it as a trend for their retail, manufacturing and finance
industries in the next five years^6. Realizing that traditional industries in
the country are looking for new growth opportunities through eCommerce, today
Dell Services is also releasing a whitepaper titled, “eCommerce 3.0:
Rebuilding the eCommerce Ecosystem^6.” The new whitepaper outlines ways
companies in the region can shift their approach to focus on building a
healthy eCommerce ecosystem rather than squeezing profit margins.

Due to challenging macro-economic conditions and an unbalanced industry
structure in China during the last several years, industries and businesses
are facing distinct obstacles. For instance, the survey found that finance
executives list lack of ecommerce talent as their biggest challenge, followed
by lack of supply-chain management experience^6. Retail CXOs say warehouse and
logistics management system building is their major challenge, while 50
percent of manufacturing respondents say their biggest hurdle is that
operating models of traditional manufacturing enterprises don't match
eCommerce business models^6.

Dell Services has successfully helped Chinese companies, like Gome and
Jinjiang, with their eCommerce transformations, partnering with the customers
for the duration of the transformation from strategy development to IT
services and eCommerce platform delivery. Delivering the whitepaper and survey
results will further help companies consider ways to incorporate eCommerce
business models into their own for a more profitable, productive and
competitive business.

Accelerating Results with Localized Software Solutions

Building off of our global presence and growing Asia-Pacific portfolio –
including more than 20 products available today in the region – Dell Software
is further enhancing its portfolio for the area. To help organizations across
the Asia-Pacific market accelerate business results and gain a competitive
advantage, Dell Software is leading a large-scale initiative to expand its
efforts to localize several key systems management, security, and information
management solutions over the next year. Initially targeting China, Korea and
Japan, the new localization effort includes the Dell SonicWALL™ SuperMassive
9000 Series, Network Security Appliance Series (NSA) and TZ Series
next-generation firewalls, AppAssure™ backup and recovery solution, and Toad™
for Oracle database development and administration solution.

  *Continuing Dell Software’s commitment to delivering Connected Security
    solutions, the localization of a trio of leading security appliances will
    enable organizations across China, Korea and Japan to better protect their
    networks from a host of sophisticated security threats. The SuperMassive
    9000 delivers deep enterprise security by detecting and blocking threats
    before they enter the network, while the NSA Series delivers similar
    functionality to small- and mid-sized organizations. Lastly, the TZ Series
    provides a Unified Threat Management firewall for small businesses, retail
    deployments, government organizations, remote sites and branch offices by
    combining effective anti-malware and intrusion prevention with mobile
    platform support for laptops, smartphones and tablets.
  *With AppAssure, organizations in China, Korea and Japan will now benefit
    from an all-in-one backup, replication and recovery solution that works
    across physical, virtual and cloud environments. AppAssure enables users
    to reliably back up critical data and recover it at a moment’s notice.
  *As Dell Software’s flagship Oracle database development and administration
    solution, Toad for Oracle will help organizations in China facilitate the
    greatest possible productivity by empowering developers and database
    administrators of all skill and experience levels to work efficiently and

The initiative builds upon Dell Software’s solid foundation in the APJ region
and its already robust list of localized offerings. This group includes
leading endpoint systems management solutions such as the Dell KACE K1000 and
K2000, data protection solutions such as NetVault Backup and vRanger, identity
and access management solutions such as Quest One ActiveRoles Server and Quest
One Password Manager, as well as a host of network security solutions.

Supporting Quotes

“The S6000 delivers a re-imagining of the datacenter backbone. The 40Gb/s
datacenter core transition begins in earnest with the arrival of high-density
fixed-configuration switches.” – Joel Jaeggli, Zynga network engineer and Dell
S6000 beta tester.

“The Dell Latitude Ultrabooks are built to be portable and are more robust
than any of the competitor laptops we evaluated. We selected the Dell Latitude
6430U Ultrabooks because, with the high-quality durability, we were confident
that they would meet our needs for the next four years. We were also impressed
with Dell’s ability to respond to our requests and provide various models for
us to test and compare. Moreover, we were able to configure our first article
ourselves online, and the rest of the fleet followed suit.” – Tom Dudek, Head
of ICT and eLearning at John Septimus Roe Anglican Community School in

“We wanted a trusted industry leader to advise us on our eCommerce strategy.
Dell is a leader in supply chain consulting and capable of providing
comprehensive framework and system implementation services to support our
company. The eCommerce strategy fits with our business model of
customer-centric service.” – Yu Binping, CIO of Gome Online.

“We selected Dell over IBM and HP because we were looking for a long-term
partner who could provide a high-performance platform, allowing us to scale as
we grow considering our sales figures are predicted to double in the next two
years. With the stability, high-density memory and fast processing delivered
by the virtualized Dell infrastructure, we can now scale the system within one
to two hours through virtualization rather than the three days it would take
us previously. We’ve already saved $326,000 thanks to these efficiencies and
the reduction in physical infrastructure requirements.” – Zhou Qiuye,
operations and maintenance director for online cosmetics retailer,

“We chose Dell after speaking with several other vendors as Dell met our
requirements, from desktop virtualization to server virtualization to
networking. With Dell’s solutions we have saved on terminal equipment energy
consumption by more than 80 percent, cut terminal platform management
complexity in half, increased the lifecycle of terminal equipment by 60
percent, provided desktop terminal delivery within 10 minutes, dramatically
improved terminal delivery efficiency, and saw an increase in maintenance
efficiency of our IT engineers by 90 percent. Dell’s one-stop-shop
capabilities and its level of service helped us accomplish our goal, and Dell
technical infrastructure is very cutting-edge.” – Wang Chuansheng, IT
Director, FAW Foundry Co. Ltd., a subsidiary of FAW Group that specializes in
major auto castings.


  *Dell expects worldwide availability of the S6000 switching platform in its
    fiscal third quarter 2013.
  *The Dell PowerEdge T20 Server will be available in September 2013 through
    exclusive distributors in China at Unis and in Korea at DaeWon CTS. In
    October 2013, the server will be available in Australia/New Zealand
    through Altech Computers, and globally through all Dell PartnerDirect
    resellers and distributors.
  *The Dell open hyperscale rack solution is now available via DCS
  *The Dell Latitude 7000 Series Ultrabooks and the Latitude 3000 series
    laptops will be available on September 12, 2013. The Latitude 5000 Series
    will be available in late October 2013.
  *Dell Software will begin delivering a localized version of its Toad
    solution to China in Q3 CY 2013. The trio of Dell SonicWALL appliances
    will be available in a localized version by the beginning of CY 2014 in
    China, Korea and Japan. Dell Software will also deliver a localized
    version of its AppAssure solution to China, Korea and Japan in Q2 CY 2014.

^1Based on internal Dell analysis comparing Dell S6000 to comparable systems.
^2Based on July 2013 internal Dell analysis comparing Dell S6000 to comparable
systems (including Dell Z9000/S4810 series).
^3Based on July 2013 internal Dell analysis comparing Dell S6000 to comparable
systems (including Dell S4810/S4820T series).
^4According to the IDC WW Quarterly x86 Server TrackerQ12013 report, Dell is
No. 1 in x86 server unit share in China.
^5Weight based on 3-cell battery; weights vary based on manufacturing
^6Survey results can be found in the following Dell whitepaper, “eCommerce
3.0: Rebuilding the eCommerce Ecosystem”

About Dell

Dell Inc. (NASDAQ: DELL) listens to customers and delivers innovative
technology and services that give them the power to do more. For more
information, visit

Dell and Dell SonicWALL™, AppAssure™, and Toad™ are trademarks of Dell Inc.
Dell disclaims any proprietary interest in the marks and names of others.


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