Evolution Fresh™ Cold-Pressed Juice and Evolution Harvest™ Snacks Launch
Nationwide in Whole Foods Market®
National Availability Expands Market Share in the $1.6 Billion Super-Premium
SEATTLE -- August 27, 2013
Beginning today, consumers across the U.S. can taste Evolution Fresh’s
high-quality, delicious and nutritious cold-pressed juice – along with a
selection from the new Evolution Harvest™ line of premium snacks – for the
first time at Whole Foods Market. The brand’s distribution has increased
steadily since it was acquired by the Starbucks Coffee Company (NASDAQ:SBUX)
in 2011, with the roll out at Whole Foods Market completing nationwide
availability. This expansion advances Evolution Fresh growth plans to be in
approximately 8,000 Starbucks and grocery locations by the end of the year.
“We’ve received enthusiastic customer support in every market where we’ve
introduced Evolution Fresh juice, and have been working toward our goal of
national distribution since the acquisition,” said Chris Bruzzo, senior vice
president, Channel Brand Management and general manager, Evolution Fresh. “We
are excited to offer not only 12 of our most popular juices to Whole Foods
Market customers across the country, but also two exclusive juices and an
entirely new line of wholesome snacks with the launch of Evolution Harvest.”
Whole Foods Market will debut 12 favorite juices and two exclusive juices –
Organic Ruby Roots and Organic Sweet Burn – in addition to three Evolution
Harvest snack bars. Evolution Fresh juices are cold-pressed and never heated,
using high pressure processing (HPP) to deliver more of the flavors, vitamins
and nutrients of raw fruits and vegetables than traditional heat pasteurized
juices. Delivering on the brand’s commitment to provide accessible nutrition,
all green vegetable juices in the brand portfolio now include kale.
Additionally, the company focuses on including organic and non-GMO ingredients
whenever possible. The suggested retail price of Evolution Fresh juice ranges
from $2.99 - $6.99 (15.2 fl oz).
Evolution Harvest arrives in Starbucks Fall 2013
Following an initial debut in Whole Foods Market, Starbucks will launch
Evolution Harvest™ snacks, a new premium line, in all Starbucks® stores in the
U.S. this Fall. The Evolution Harvest platform offers naturally delicious and
nutritious bars, trail mixes, and fruit snacks made with real ingredients. By
early September, Evolution Harvest™ Bars will be available in Starbucks stores
in all major metro markets across the U.S. Freeze-Dried Fruit will be
available at Starbucks stores at the end of the month with Evolution Harvest™
trail mixes, a tasty combination of dry roasted nuts and seeds along with
sweet and tangy dried fruit, arriving in October. The launch of Evolution
Harvest is part of Starbucks ongoing commitment to evolve and enhance the
customer experience with innovative and wholesome products.
About Evolution Fresh, Inc.
Evolution Fresh offers juices and natural foods that provide high-quality,
wholesome, delicious and accessible nutrition to consumers. Acquired by
Starbucks (NASDAQ:SBUX) in 2011, Evolution Fresh is one of the few major juice
companies in the U.S. using high pressure processing (HPP) to safely deliver
more of the flavors, vitamins and nutrients of raw fruits and vegetables.
Evolution Fresh offers an extensive portfolio of bottled juices, available in
grocery retailers and select Starbucks® stores on the West and East Coast, and
at Evolution Fresh retail stores. Together, Starbucks and Evolution Fresh seek
to make incredible nutrition widely accessible. To learn more about Evolution
Fresh, please visit us online at:www.evolutionfresh.comor through our social
media channel https://www.facebook.com/EvolutionFresh.
Sanja Gould, 206-318-7100
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