The Levi’s® Brand Announces New Global Leadership Appointments

  The Levi’s® Brand Announces New Global Leadership Appointments

 Chief Marketing Officer, Chief Product Officer, Chief Merchandising Officer
and Head of Design Appointed To Drive Product Innovation and Creative Consumer

Business Wire

SAN FRANCISCO -- August 27, 2013

The Levi’s® brand today announced a series of significant management changes
to provide a new leadership structure that will drive innovative product and
consumer engagement campaigns around the globe. The changes are effective

“We’re evolving the Levi’s® brand leadership team to include a global product
creation, merchandising and marketing structure to help increase our share of
consumers’ closets around the world,” said James “JC” Curleigh, executive vice
president and president of the Levi’s® brand. “We are confident that the
changes we’re making will allow us to build on the brand’s heritage, expand
the relationship with our loyal fans and continue to create innovative product
solutions to connect with a new generation of fans.”

Jennifer Sey, the current senior vice president of e-commerce, will become the
global chief marketing officer for the Levi’s® brand, responsible for
marketing strategies across all of the Levi’s® brand product categories. She
will report to James Curleigh. Ms. Sey has had a successful marketing career
spanning more than 20 years. She joined Levi Strauss & Co. in 1999 and has
held a variety of leadership positions, including senior vice president of
marketing for Dockers® brand and vice president of global marketing for the
Levi’s® brand. She led the global re-introduction of the Dockers® brand via
the Wear the Pants® campaign, the global re-launch of Levi’s® 501® jean in
2008 and the global repositioning of the Levi’s® women’s business with the
introduction of its Curve ID “shape not size” initiative. Prior to joining
Levi Strauss &Co., Ms. Sey managed advertising at Banana Republic and also
held a series of roles at Foote, Cone & Belding.

Karyn Hillman joins the company in the newly created position of chief product
officer for the Levi’s® brand. In this role, Ms. Hillman is responsible for
developing innovative product assortments and creating compelling product
stories across the men’s and women’s businesses worldwide. She will report to
James Curleigh. Ms. Hillman brings a 22-year successful track record in
building global brands, creating compelling and innovative product assortments
and driving market share results in the apparel industry. Most recently, she
was the global head of product creation at Calvin Klein Jeans and Accessories.
Prior to that Ms. Hillman was a key leader at Gap Inc. for 20 years in a
variety of roles, including senior vice president of merchandising for Gap
brand where she oversaw women’s, men’s, accessories and Gap Body.

Grant Barth, current head of the men’s merchandising team for the Levi’s®
brand, will take the newly created position of chief merchandising officer and
report into James Curleigh. He has a proven 20-year career in global brand and
business development in the apparel and footwear industry. Mr. Barth joined
the company in early 2013 from Nike, Inc. where he was a leader in global
merchandising across many categories including sportswear, running and
technical outerwear. During his 16 years at Nike, Mr. Barth spent a
significant amount of time in Asia leading product development in emerging

Jonathan Cheung, current vice president of merchandising for men’s tops, will
be the new head of design for the Levi’s® brand. In this role, he takes
responsibility for both the men’s and women’s design teams and will report
into Karyn Hillman. Mr. Cheung brings more than 23 years of international
design experience in menswear, womenswear and denim, having led creative teams
in six countries and in three languages. He joined the company in 2009 as the
lead designer for the Levi’s ®Made & Crafted ^TM collection. Prior to joining
Levi Strauss & Co., Mr. Cheung was head of global research for Armani Jeans,
created the first jeans collection for Iceberg, and was a lead designer with


The Levi’s® brand epitomizes classic American style and effortless cool. Since
their invention by Levi Strauss & Co. in 1873, Levi’s® jeans have become the
most recognizable and imitated clothing in the world – capturing the
imagination and loyalty of people for generations. Today, the Levi’s® brand
portfolio continues to evolve through a relentless pioneering and innovative
spirit that is unparalleled in the apparel industry. Our range of leading
jeanswear and accessories are available in more than 110 countries, allowing
individuals around the world to express their personal style. For more
information about the Levi’s® brand, its products and stores, please visit


Levi Strauss & Co. is one of the world’s largest brand-name apparel companies
and a global leader in jeanswear. The company designs and markets jeans,
casual wear and related accessories for men, women and children under the
Levi’s®, Dockers®, Signature by Levi Strauss & Co.™, and Denizen® brands. Its
products are sold in more than 110 countries worldwide through a combination
of chain retailers, department stores, online sites, and a global footprint of
approximately 2,900 retail stores and shop-in-shops. Levi Strauss & Co.’s
reported fiscal 2012 net revenueswere$4.6 billion. For more information, go


Levi’s Brand
Erica Archambault, 415-501-7678
Levi Strauss & Co.
Kris Marubio, 415-501-6709
Press spacebar to pause and continue. Press esc to stop.