DOCOMO to Wholly Acquire Austria-based E-commerce Services Provi

DOCOMO to Wholly Acquire Austria-based E-commerce Services Provider fine trade 
Tokyo, Aug 27, 2013 - (JCN Newswire) -  NTT DOCOMO, INC., a personalized mobile
solutions provider for smarter living, announced today that it will acquire all
shares of fine trade gmbh, the Austria-based e-commerce trading solution
provider with payment options. The transaction is expected to be completed by
late October. 
Through the acquisition, DOCOMO will expand its portfolio of finance and
payment platform businesses in Europe, currently focused on the digital content
market, to include the online retail market for consumer goods. 
The shares will be purchased from Three Little Birds AG and Schneider Holding
Wirtschaftsprufungsgesellschaft mbH, which hold 75 percent and 25 percent of
fine trade's common stock, respectively. The purchase will be made through
DOCOMO Deutschland GmbH (DDL), a wholly owned subsidiary of DOCOMO. 
The acquisition is subject to customary closing conditions, including
clearance by the German Federal Cartel Office to which DDL applied for
regulatory approval yesterday. 
fine trade's multiple payment solutions enable European online retailers
to manage varying level of credit risk through payment avenues suited to a
range of customers. fine trade has operated in the black since its inception
and has continued to expand its business. 
"fine trade is a unique and innovative player in the worlds of e- and
m-commerce," said Hiroyuki Sato, Chief Executive Officer of DDL.
"I've long held the view that disruptive innovation is possible in
the financial industry, much the same as mobile devices and the Internet
revolutionized the telecom industry. DOCOMO, which has played a pioneering role
in telecom, looks forward to playing a disruptively innovative role with fine
trade, which shares our vision of becoming a Smart Life Partner." 
"We share the vision to pursue smart innovations in the e- and m-commerce
area with DDL," said Dr. Marcel Vaschauner, Chief Executive Officer and
founder of fine trade. "Through the acquisition, we are equipped with
strong backup and can create synergies at the same time. These synergies will
enable fine trade to realize its vision to offer innovative solutions for e-and m-commerce faster than ever before, and to enhance payment services for
retailers and customers. Now we are delighted to continue our growth strategy
as a DDL group member." 
NTT DOCOMO is a world-leading mobile operator and growing provider of
comprehensive services centered on mobility. The company serves over 60 million
customers in Japan via advanced wireless networks, including a nationwide 3G
network and one of the world's first commercial LTE networks. Leveraging
its unique capabilities as a mobile operator, DOCOMO is a leading developer of
cutting-edge technologies for NFC mobile payments, mobile GPS, mobile TV,
intuitive mobile assistance, environmental monitoring, smart grids and much
more. Overseas, the company provides technical and operational expertise to
eight mobile operators and other partner companies. NTT DOCOMO is listed on the
Tokyo (9437), London (NDCM) and New York (DCM) stock exchanges. Please visit for more information. 
Eijun Tanaka or So Hiroki
International PR
Public Relations Department
Tel:  +81-3-5156-1366
Fax: +81-3-5501-3408
Copyright 2013 JCN Newswire. All rights reserved. 
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