ADDING MULTIMEDIA Sebastian Vettel Announced as Braun's New Global Ambassador

  ADDINGMULTIMEDIA Sebastian Vettel Announced as Braun's New Global

   Braun and Vettel join forces to inspire men to make their dreams become

Business Wire

KRONBERG, Germany -- August 27, 2013

BRAUN today proudly announces triple Formula 1 world champion Sebastian Vettel
as the new global ambassador for BRAUN’s male power grooming range. This
exciting collaboration also marks the launch of the BRAUN global campaign
“Hold on to your Dreams”.

Sebastian Vettel announced as Braun's new ambassador (Photo: Business Wire)

Sebastian Vettel announced as Braun's new ambassador (Photo: Business Wire)

The announcement was made at the Formula 1 Circuit of  Spa-Francorchamps,
where Sebastian Vettel said: “I grew up with the Braun brand. We both come
from the same state of Hesse, so the connection is deep rooted. I have always
been amazed by how much technology goes into Braun shavers. It’s just like in
Formula 1, the latest technology, the finest design and guaranteed durability.
They simply do what you expect from them. I’m proud to be the ambassador for
Braun male grooming.”

Braun’s Global Marketing Director, Lakis Vasileiadis, says “We are truly
delighted to have Sebastian as our new ambassador. He is an impressive man who
has achieved his dream through hard work, preparation, perseverance and the
ultimate performance. He is a leader in his sports. Like Max Braun, our
founder, Sebastian has relentlessly pursued his dream. He is an inspiration to
millions of men and the ideal person to represent Braun.”

Technical breakthroughs  always start with a Dream. Max Braun, the company’s
founder, dreamt of creating the first electric foil shaver. And since then,
BRAUN never stopped engineering dream innovation. BRAUN dreamt of designing
the first “washing machine” for shavers, and later on about the first shaver
that cools your skin. Today, these dreams are a reality the Braun Clean &
Renew™ system and with the Braun °CoolTec.

BRAUN is inspired by men like Sebastian: a high achiever, who realised his
dream to become the youngest Formula 1 champion ever. Vasileiadis continues:
“We have a similar belief in and understanding of Dreaming. And we don’t just
dream, we bring them to life. It is our aim to inspire others to realise their
dreams too.”

Sebastian will be the face of the new BRAUN shaver’s campaign: “Hold on to
your dreams”. Kicking off in Autumn 2013, together with Sebastian, BRAUN is
calling on men around the world to never give up chasing their dreams.

                                    # # #

About Braun

Braun, a subsidiary of Procter & Gamble founded in Germany in 1921,
manufactures a wide variety of small domestic appliances that marry
innovation, reliability and creative design. These range from electric shavers
and beauty products to hair care appliances. Braun products enjoy worldwide
distribution. Please visit for the latest news and
in-depth information about the Braun brand.

About Procter & Gamble

P&G serves approximately 4.8billion people around the world with its brands.
The Company has one of the strongest portfolios of trusted, quality,
leadership brands, including Ace®, Always®, Ambi Pur®, Ariel®, Bounty®,
Charmin®, Crest®, Dawn®, Downy®, Duracell®, Fairy®, Febreze®, Fusion®, Gain®,
Gillette®, Head & Shoulders®, Iams®, Lenor®, Mach3®, Olay®, Oral-B®, Pampers®,
Pantene®, Prestobarba®, SK-II®, Tide®, Vicks®, Wella®, and Whisper®.The P&G
community includes operations in approximately70countries worldwide. Please
visit the latest news and in-depth information about P&G
and its brands.

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Press Contacts:
For more information, please contact:
Emily Buckland
+44 (0) 7720 277 197
Liz Littlechild
+44 (0) 7989 968 997
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