Campaigner(R) Delivers Advanced Features for High Impact Email Marketing

Campaigner(R) Delivers Advanced Features for High Impact Email Marketing 
New, Upgraded Solution Enables Marketers to Increase Revenue Through
Email Campaigns 
LOS ANGELES, CA -- (Marketwired) -- 08/27/13 --  Campaigner(R), the
sales and marketing brand of j2 Global, Inc. (NASDAQ: JCOM) that
empowers companies to better attract and retain business through
creative email marketing campaigns, today announced enhanced
segmentation and workflow functionality that enables marketers to
better target and automate their marketing campaigns through the
efficient management of big data customer intelligence. The new
Campaigner interface makes it easy to launch and execute targeted
email marketing campaigns, adding new dimensions of productivity for
marketers, saving them time and leading to increased total revenue. 
"We turn browsers into buyers," said Jaymie Scotto Cutaia, CEO and
founder of Jaymie Scotto & Associates. "Most of our customers are
engineers and executives in the telecom industry working to build new
economies and bring networking improvements to underserved
communities. Campaigner's segmentation and workflow innovations help
us serve our customers more efficiently and enable them to gain
better sales results through better management of customer data." 
Marketers are consistently pressed for time and resources, looking
for the most efficient route to drive results. Campaigner's enhanced
features solve both of these issues by providing an efficient and
automated solution for sending the most relevant messages. Together,
these advanced features enable marketers to quickly identify, analyze
and act on big data stored in customer databases and send precise
one-to-one messages. Key features of the new Campaigner solution
include: 


 
--  Email automation with improved workflow management tools, allowing for
    more targeted and customized emails to be sent via automated triggers,
    forms or API.
--  Advanced segmentation options that improve click-through rates --
    experiment with new kinds of coupons, try out new subject lines and
    images, filter by geography, and enjoy other options made possible by
    advanced segmentation tools.
    --  Allows for detailed drill-downs by location, age, purchase
        history, and more, putting the power of content personalization
        and relevancy into marketers' hands.
--  Mobile template (responsive design) capabilities to create content
    that has been optimized for mobile or desktop devices.
    --  Over 64 percent of respondents to a recent survey commissioned by
        Campaigner identified some point of irritation with marketing
        emails they receive on their mobile devices(1) -- this translates
        to lost business because emails cannot be read correctly on a
        mobile device.
    --  Campaigner's intuitive mobile templates ensure emails are
        easy-to-read and accessible, regardless of where they are seen.
--  Improved overall usability, speed and performance across the entire
    interface.

  
"Campaigner's ongoing innovations help our customers to stay ahead of
the curve, empowering them to better understand their audience and
create meaningful content," said EJ McGowan, General Manager of
Campaigner. "The powerful and intuitive features of Campaigner tackle
marketers' biggest challenges, and helps them to improve marketing
performance." 
Agility and advanced features are cornerstones of Campaigner's email
marketing platform, placing it among the most powerful segmentation
and workflow solutions in the industry. For more information about
Campaigner's newest features, visit www.Campaigner.com. 
To view an overview video on workflows please visit
http://www.campaigner.com/email-marketing-enterprise/email-workflows/.
An overview video of segmentation can be found at
http://www.campaigner.com/email-marketing-enterprise/email-segmentation/. 
A special webinar providing details on using workflows effectively
will be held by Campaigner on September 17 at 2 pm ET. To register
please go to
http://www.campaigner.com/resource-center/discuss-and-share/webinars/live/sept-workflow/index.aspx. 
About Campaigner(R) 
 Campaigner sales and marketing enables small,
medium and large businesses to strengthen customer relationships and
drive sales by connecting with their customers quickly, simply and
affordably. Features include professional email campaign creation,
multiple ways to grow and manage lists, integration with CRM and the
utilization of campaign metrics and reports to increase results.
Campaigner is a brand and registered trademark of j2 Global Canada,
Inc., an affiliate of j2 Global, Inc. (NASDAQ: JCOM). Learn more and
visit Campaigner at www.campaigner.com. 
About j2 Global(TM) 
 j2 Global, Inc. (NASDAQ: JCOM) provides
Internet services through its two divisions: Business Cloud Services
and Digital Media. The Business Cloud Services Division offers
Internet fax, virtual phone, hosted email, email marketing, online
backup, unified communications and CRM solutions. It markets its
services principally under the brand names eFax(R), eVoice(R),
FuseMail(R), Campaigner(R), CampaignerCRM(TM), KeepItSafe (R), and
Onebox(R) and operates a messaging network spanning 49 countries on
six continents. The Digital Media Division, created with j2 Global's
November 2012 acquisition of Ziff Davis, Inc., offers trusted news
and reviews of technology products on its web properties, which
include PCMag.com, ExtremeTech.com, ComputerShopper.com, Toolbox.com
and Geek.com. The Digital Media Division also operates BuyerBase(R),
an advanced ad-targeting platform; LogicBuy.com, a leading provider
of online deals; and Ziff Davis B2B, a leading provider of research
to enterprise buyers and leads to IT vendors. As of December 31,
2012, j2 Global had achieved 17 consecutive fiscal years of revenue
growth. For more information about j2 Global, please visit
http://www.j2global.com.  
(1) Per the results of a consumer study commissioned by Campaigner
using Google Consumer Surveys between December 19 and December 20,
2012. Each question sampled at least 1,237 unique, randomly sampled
Internet users across the Google Consumer Surveys publisher group,
who identified themselves as consumers. The average margin of error
is +/- 2.7%. The survey results may be viewed at
http://www.campaigner.com/survey/results/201306.pdf.  
Embedded Video Available: 
http://www2.marketwire.com/mw/frame_mw?attachid=2389760 
Press contact:
Cheryl Renton
Marketing Communications Manager
Email: cheryl.renton@j2.com
Website: www.campaigner.com
Twitter: @Campaigneremail
Facebook: Campaigner.com 
 
 
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