Procter & Gamble Provides Educational Grant to Support World Dental Posters

  Procter & Gamble Provides Educational Grant to Support World Dental Posters

  New Site Allows for Important Scientific Information to be Shared Publicly

Business Wire

CINCINNATI -- August 27, 2013

Procter & Gamble (P&G), the makers of Crest and Oral-B, along with Stephen
Hancocks Limited announced today that the open-access, scientific site, World
Dental Posters (www.worlddentalposters.com), will now be sponsored through an
educational grant from P&G.

World Dental Posters is an open access site launched in March 2013 that
provides scientific researchers the opportunity to upload their peer-reviewed
posters at no cost for as long as they wish. Typically, peer-reviewed posters
are presented at industry congresses, conferences and meetings or through
subscription-based journals – this site gives the authors another channel to
present their findings. The site also provides citable references that
informed the research, without losing copyright protection for the individual
authors.

Philip Giorgi, Managing Director and co-owner of Stephen Hancocks Limited,
conceived the idea for World Dental Posters after seeing a pile of posters
discarded at numerous international dental conferences and congresses. He
realized there was an opportunity to identify a way to keep this research
available for others to see around the world.

“We are delighted that P&G shares our vision for this free, open access site
created as a way to disseminate research through posters beyond current
possibilities,” said Philip Giorgi. “Providing researchers with the
opportunity to connect and share their ideas and findings is a fundamental
cornerstone of scientific advancement.”

“As a company, we are passionate about research in the development of our
products and technologies,” said Dr. Leslie Winston of P&G Global Oral Care
Professional & Scientific Relations. “We are, therefore, pleased to support
World Dental Posters with a grant as a way to allow, in particular, young and
innovative researchers in the field of oral health to disseminate their
findings and discover others working in similar areas.”

Posters uploaded on to the World Dental Posters site are indexed by title,
author name(s) and key words and can remain on the site for free for as long
as the author(s) wish. Future developments will include forum and discussion
areas for connecting researchers with similar interests and ideas from
different geographic locations who might otherwise be unaware of each other’s
work.

About Stephen Hancocks Limited

Stephen Hancocks Limited is a well established publishing company specializing
in dental books, journals and continuing education materials in print and
online for the dental team. The website (www.shancocksltd.com) has over 40,000
registered regular users who access the products and services particularly
through the innovative dental digest identNEWS (www.identNEWS.com).

About Crest

A trusted leader in oral health, Crest was the first oral care brand to secure
the ADA Seal of Acceptance for a clinically proven fluoride toothpaste. Since
first introducing fluoride toothpaste 54 years ago, it is estimated that Crest
has helped prevent more than half a billion cavities in the United States.
Headquartered in Cincinnati, OH, Crest is owned and distributed by Procter &
Gamble.

About Oral-B

Oral-B is the worldwide leader in the over $5 billion brushing market. Part of
the Procter & Gamble Company, the brand includes manual and electric
toothbrushes for children and adults, oral irrigators and interdental
products, such as dental floss. Oral-B manual toothbrushes are used by more
dentists than any other brand in the U.S. and many international markets.

About Procter & Gamble

P&G serves approximately 4.8 billion people around the world with its brands.
The Company has one of the strongest portfolios of trusted, quality,
leadership brands, including Ace®, Always®, Ambi Pur®, Ariel®, Bounty®,
Charmin®, Crest®, Dawn®, Downy®, Duracell®, Fairy®, Febreze®, Fusion®, Gain®,
Gillette®, Head & Shoulders®, Iams®, Lenor®, Mach3®, Olay®, Oral-B®, Pampers®,
Pantene®, Prestobarba®, SK-II®, Tide®, Vicks®, Wella®, and Whisper®. The P&G
community includes operations in approximately 70 countries worldwide. Please
visit http://www.pg.com for the latest news and in-depth information about P&G
and its brands.

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Contact:

MSLGROUP
Alexandra Tadeu, 646-500-7842
Alexandra.Tadeu@mslgroup.com