Acclaimed Filmmaker Morgan Spurlock to Headline Avid Webinar on Indie and 3D Production

  Acclaimed Filmmaker Morgan Spurlock to Headline Avid Webinar on Indie and 3D

   Academy Award-nominated documentarian will share insights on independent
   filmmaking, selecting Avid solutions and a behind-the-scenes look at the
          production of his latest work, “One Direction: This is Us”

Business Wire

BURLINGTON, Mass. -- August 27, 2013

Avid^®  (NASDAQ: AVID)  today announced that it will host a webinar on August
29, 2013 with Academy Award-nominated filmmaker Morgan Spurlock, who will
share his secrets of compelling storytelling and talk specifically about his
latest 3D film, One Direction: This is Us. Spurlock is highly regarded for his
indie documentaries, including Super Size Me, which was nominated for an
Academy Award, and The Greatest Movie Ever Sold. Spurlock and Chilnick
recently completed One Direction: This Is Us, a highly anticipated film that
combines 3D concert footage with Spurlock’s trademark documentary style.

In the webinar, Spurlock and his long-time creative partner and producer on
the film, Jeremy Chilnick, will cover the storytelling secrets behind their
success, giving a behind-the-scenes look at their creative process and
discussing how Avid solutions allowed them to collaborate in complex workflow
environments. They will also address how cutting-edge solutions from Avid
enabled them to create high-quality, inspiring content cost effectively, and
with maximum efficiency. Webinar attendees will have an opportunity to ask
questions in a live Q&A session.

“Storytelling is a complex art form on any scale, and I’m looking forward to
sharing my experience with the Avid community,” Spurlock said. “Whether
working on a small-budget film or a large, 3D production like One Direction:
This is Us, I have always been able to rely on Avid to provide innovative,
groundbreaking solutions that integrate into my workflows.”

“At Avid, we have the rare privilege of working with many inspirational
creative professionals who truly are the best in the business, and Morgan
Spurlock is clearly top-tier in the independent filmmaking community,” said W.
Sean Ford, vice president of worldwide marketing and chief marketing officer,
Avid. “In a continuing effort to facilitate information sharing and learning
with our community, we are thrilled to host this forum for Spurlock and
Chilnick to share their unique insights.”

One Direction: This is Us is an intimate and all-access look at life on the
road for the global music phenomenon. It combines live concert footage with
interviews with the band members as they chronicle their rise to fame. It will
be released by Sony Pictures on August 30, 2013.

The webinar will take place August 29, 2013 at 11 a.m. PST/2 p.m. EST.
Participants may register on the Avid website.

About Avid

Through Avid Everywhere, Avid delivers the industry's most open, innovative
andcomprehensivemedia platform connecting content creation
withcollaboration, assetprotection, distribution and consumption for the
most listened to, most watched and most loved media in the world—from the most
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shows,to live concertsand news broadcasts.Industry leading solutions
include Pro Tools®, Media Composer®, ISIS®, Interplay®, and Sibelius®.For
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Interplay, ISIS, Media Composer, Pro Tools and Sibelius are trademarks or
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Sara Griggs, 310-821-0801
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