Cinemark Announces Opening of New In-Theater Dining Experience in Edinburg, TX

  Cinemark Announces Opening of New In-Theater Dining Experience in Edinburg,

New Cinemark Movie Bistro offers customers an enhanced dining menu and a
variety of beverage options including favorite beers, premium wines and frozen
cocktails that can be enjoyed in the auditoriums

Business Wire

PLANO, Texas -- August 27, 2013

Cinemark Holdings, Inc. (NYSE: CNK), one of the world’s largest motion picture
exhibitors, will open their first Cinemark Movie Bistro in Edinburg, TX on
Friday, August 30, 2013. This new 6-screen theatre located at 2001 West
Trenton will be the first in-theatre dining experience in the Rio Grande

“Cinemark has called the Texas Valley home for over 20 years and we are
excited to introduce a brand new concept,” states Tim Warner, Cinemark’s Chief
Executive Officer. “The new Cinemark Movie Bistro offers our customers the
highest quality presentation available paired with an enhanced dining

Cinemark has long been recognized as a pioneer in the theatrical exhibition
industry and the new Cinemark Movie Bistro extends that reputation. "What I
believe our customers will find so appealing about the Cinemark Movie Bistro
is that we've added great tasting food options and a selection of beers,
wines, and frozen cocktails to the entertainment experience, all the while
never allowing the new features to distract from the immersive experience that
makes movie-going magical," states Bob Shimmin, Vice President of Food &

Cinemark’s Movie Bistro offers the following:

  *An expanded dining menu featuring appetizers, pizzas & flat breads,
    sandwiches & wraps, quesadillas & tacos and much more
  *Domestic, imported, craft and Texas brewed beers, various wine selections,
    and frozen Margaritas and Daiquiris
  *Premium plush seating with thoughtfully designed snack tables
  *Delivery service before the movie
  *Six all-digital auditoriums with wall-to-wall screens
  *Four auditoriums that are RealD 3D capable

Cinemark takes pride in creating the best entertainment experience in the
industry, focusing on offering more choices to our customers. For example, the
new theatre will feature online "Print at Home" ticketing, available at, which makes it easy for patrons to purchase from the comfort
of their home or office. Also, guests can download and purchase tickets
through Cinemark's mobile applications that are available for iPhone and
Android phones. Finally, to stay connected, customers can sign up online to
receive free, weekly showtime emailers that contain online coupons for
discounts at the concession stand and other weekly special offers. Pricing
options include a Senior Citizens Day every Monday, a Discount Tuesday offer,
and Early Bird and Bargain Matinees everyday.

Several grand opening activities and offers are planned for both Friday,
August 30th and Saturday, August 31st. The first 50 customers each day who
purchase a ticket at the box office will receive a free Cinemark swag bag
filled with Cinemark logoed items and movie giveaways. Live radio appearances
from local radio stations will take place the weekends of August 30-31 and
September 6-7. Further details of these offers and a complete listing of grand
opening events, advance ticket purchases and showtime information can be found


Cinemark is a leading domestic and international motion picture exhibitor,
operating 504 theatres with 5,794 screens in 40 U.S. states, Brazil, Mexico,
Argentina and 10 other Latin American countries as of June 30, 2013. For more
information go to


Cinemark Holdings, Inc.
James Meredith, 972-665-1680
VP Marketing
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