Popeyes® Declares September “Love That Chicken® Month”
Celebration includes a virtual chorus sweepstakes
ATLANTA -- August 27, 2013
Popeyes^® Louisiana Kitchen, a division of AFC Enterprises, Inc. (NASDAQ:
AFCE), today announced September as “Love That Chicken^® Month.” To celebrate,
Popeyes is offering two pieces of juicy, Louisiana marinated chicken and a
biscuit for $2.99. Throughout September, which is also “National Fried Chicken
Month,” a Popeyes chorus will sing Popeyes praises through a new national
promotional campaign inviting guests to virtually join the chorus at
As guests add their faces and voices, Popeyes will create the world’s largest
virtual chorus ever assembled! Participants may upload original Vine,
Instagram and YouTube videos of their versions of the much-loved Popeyes theme
song, “Love that Chicken from Popeyes^®.” Guests can sing the praises of
Popeyes all month-long with Popeyes “Love That Chicken Month” national
television commercial starring Popeyes beloved spokeswoman “Annie” along with
an actual Popeyes chorus. To view the commercial, click here.
“Our delicious food always gives our guests something to sing about, and now
they will be able to literally join the chorus,” said Hector Munoz, vice
president of marketing. “’Love that Chicken’ has been an anthem of Popeyes
guests for more than 35 years and now, we’re providing an offer that will
inspire another 35 years of continued loyalty.”
Each week, Popeyes will highlight 12 video entries called “The Spicy Dozen” to
showcase the creativity and innovation of sweepstakes participants. The videos
will then be judged based on creativity and adherence to theme, and prizes
will be awarded for each of the Social platforms (Vine, Instagram and You
Tube). Prizes include $1,000 (1^st place), a wireless Bluetooth speaker (2^nd
place) or a Popeyes T-shirt, karabiner and $25 Popeyes gift check (3^rd
"You Could Win a VIP Trip to an Exclusive Sprite^® Concert"*
Throughout September, Popeyes guests who upsize their combo beverage will
receive a Sprite^® promotional cup. By texting the 12-digit unique code found
on the cup they will be entered for a chance to win a "VIP Trip to an
Exclusive Sprite® concert in New Orleans in February 2014. Also, each unique
code will provide an opportunity for guests to download a FREE song, or the
"Love That Chicken from Popeyes^®" ringtone for compatible mobile devices.
Hurry in to your local Popeyes today to take advantage of these great offers
and celebrate “Love that Chicken Month” with Popeyes; prices and promotions
may vary. Visit www.Popeyes.com to find a restaurant near you to take
advantage of this delicious limited time offer.
About Popeyes® Louisiana Kitchen
Founded in 1972 in New Orleans, Popeyes is a leader in the New Orleans segment
of the foodservice industry and is the world's second largest quick-service
chicken concept based on the number of units. As of April 21, 2013, Popeyes
had 2,119 restaurants operating in the United States, Puerto Rico, Guam, the
Cayman Islands and 28 foreign countries. For more information, visit the
Popeyes Louisiana Kitchen Web site at www.popeyes.com.
*NO PURCH NEC. 50 US/DC, 13+. VOID WHERE PROHIB. Ends 10/6/13. For Rules, free
entry, prize, odds, & carriers, visit http://bit.ly/15zbHgQ. Text STOP to
777483 to opt out, HELP for info. Msg&data rts may apply. By texting Code to
777483, you agree to give Sponsor/Archer permission to send 5 text messages in
resp. to your entry. If you opt in for add'l alerts, you may also receive 2
promo alert texts/month unless/until you opt out. Partic. subject to Sponsor's
PP, http://www.coca-cola.com/tcccprivacypolicy. Spon: The Coca-Cola Company.
No purchase necessary. Begins8/26/13 at 12:00AM EST. Ends9/30/13 at 11:59PM
EST. Open to legal 50 US & DC residents, who are 18+ years at time of entry.
Void where prohibited.
Subject to official rules, available atwww.popeyes.com/LoveThatChicken.
Sponsor: AFC Enterprises, Inc.
For Popeyes® Louisiana Kitchen
Coltrin & Associates
Jennifer Webb, 212-221-1616
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