Savvy and Stunning: New Dell Latitude Ultrabooks and Laptops Offer World’s Best Security and Manageability Combined with

  Savvy and Stunning: New Dell Latitude Ultrabooks and Laptops Offer World’s
  Best Security and Manageability Combined with Seductive Design

  *Dell unveils Latitude 7000 Series, a sleek line of business-class
    Ultrabooks for elite mobility
  *New Latitude 5000 Series laptops offer organizations of all sizes
    best-in-class security and manageability
  *New Latitude 3000 Series offers reliable, affordable essential business
  *Durable, portfolio-wide touch display options at every price opens Windows
    8 for business

Business Wire

BEIJING -- August 26, 2013

Dell today unveiled the newest additions to its secure, manageable and
reliable line of commercial PCs: the Latitude 7000 Series Ultrabooks, Latitude
5000 Series and Latitude 3000 Series laptops. With this new suite, Dell
balances sophisticated design, quality construction and uncompromised
durability to offer businesses of all sizes a wide variety of solutions. The
Latitude 7000, 5000, and 3000 Series are available with touch display options,
leading the way for business touch devices that enable better interaction with
customers, enhanced student engagement, improved patient care, and
collaboration among knowledge workers.

“These exciting new additions to the Latitude line provide our commercial
customers what they’ve been asking for by bringing touch capability to the
workspace at desirable price points,” said Kirk Schell, vice president,
commercial computing group at Dell. “The new Latitude 7000 Series builds on
the success of the award-winning XPS and Latitude 6430u to redefine the
corporate laptop, complete with security, manageability, reliability and
beautiful design. And with the Latitude 5000 and 3000 Series, we’ve addressed
the needs of today’s dynamic workforce by enabling easy entry into
business-class computing.”

Most Secure and Most Manageable with Outstanding Reliability

Dell offers the world’s most secure commercial laptops and the Latitude 12 and
14 7000 Series are the world’s most secure Ultrabooks, with best-in-class Dell
Data Protection solutions, comprehensive encryption with Dell Data Protection|
Encryption and advanced authentication and leading-edge malware prevention
with Dell Data Protection| Protected Workspace. Engineered to help save IT
time and money, Dell offers the industry’s most manageable commercial PCs with
exclusive Intel vPro extensions for remote BIOS management and hard drive
wipe, even when systems are powered off, paired with Dell automated tools and
utilities for easily deploying, monitoring and updating systems.

Dell’s passion for reliability is epitomized by the Latitude commercial PC
family. Each Latitude Ultrabook and laptop are crafted using the best
materials: brushed aluminum, reinforced magnesium alloy, strong steel hinges,
woven carbon fiber, durable powder-coated underside, spill-resistant keyboards
and LCD seals. Additionally, all Dell touch-enabled displays offer optimal
viewing experiences, touch sensitivity, brightness and durability. The
Latitude 7000, 5000 and 3000 Series touch displays offer Corning® Gorilla®
Glass NBT™ for up to 10 times higher scratch resistance^1 compared to soda
lime glass which is the predominant material used in laptop screens throughout
the industry. Latitude laptops also come armed with StrikeZone™ shock
absorbers, Fast Response Free-Fall sensors and rubber hard drive isolation.
For the previous three product generations, the Latitude family has
outperformed its competition in third-party durability testing, known as

New Latitude 7000, 5000, and 3000 Series: Secure, Manageable, Reliable…and

The sleek and powerful Latitude 7000 Series are the most secure and manageable
Ultrabooks, with outstanding reliability, and epitomize mobility at its finest
with business-class style. Touted as the Ultrabook to be loved by IT
professionals and end-users alike, and powered by Intel ultra-low voltage
processors, these thin, light and beautiful Ultrabooks completely redefine the
corporate laptop.

The Dell Latitude 7000 Series Ultrabooks are:

  *Made to move, with the 12-inch model starting at just 20 millimeters thin
    and 1.3kilograms (2.99 pounds)^2
  *Easy for IT to manage with exceptional integrated management capabilities
    including Dell-unique Intel vPro extensions and automated tools that plug
    into Microsoft System Center and Dell KACE
  *The world’s most secure Ultrabooks ^ with best-in-class endpoint security
    solutions that include comprehensive encryption, advanced authentication
    and leading-edge malware protection from a single source, and featuring
    the highest level of FIPS 140-2 (level 3) certification for system disk
  *Designed for reliability, passing rigorous third-party durability testing
    and crafted with premium materials such as aluminum, a Tri-metal chassis
    and Corning Gorilla Glass NBT for scratch and damage resistance and
    optimal brightness
  *The only corporate Ultrabook designed to be backwards compatible with
    existing Latitude E-family docks
  *Available with innovative WiGig wireless docking, making Dell Ultrabooks
    the first and only that let you connect your display and other peripherals
    without messy cords

Complementing the Dell Latitude 7000 Series Ultrabooks are the new Latitude
5000 and 3000 Series laptops, designed to help businesses of all sizes adopt
secure, manageable and reliable notebooks. The Latitude 14 and Latitude 15
5000 Series are designed to meet most workforce needs with 14.1-inch or
15.6-inch display options and other key features, such as:

  *Reliable mobile productivity with up to Intel Core i7 ultra low voltage
    processors for extended battery life, a discrete graphics option for more
    processing power and a higher quality visual experience, and SSD or
    Performance Solid State Hybrid Drive options
  *Corning Gorilla Glass NBT on the touch displays for scratch and damage
    resistance and optimal brightness
  *Mobile broadband, Bluetooth and Wireless LAN options for mobility and
    connectivity virtually anywhere, and an HD webcam and microphone array for
    efficient, anywhere collaboration
  *Compatible with Latitude E-family docking designed to connect seamlessly
    with award-winning Dell monitors, wireless keyboard and mouse

The Latitude 3000 Series is Dell’s newest line of entry-level commercial
laptops for education and small business customers. The Latitude 14 and 15
3000 Series laptops offer:

  *Durable and reliable chassis that have undergone Highly Accelerated Life
    Testing, including hinge testing, keyboards and shocks
  *4th Generation Intel Core processors with Turbo Mode for fast data
  *Business class discrete graphics with up to 2GB^3 video memory for more
    processing power and a higher quality visual experience
  *Thin (21 to 25mm) and light (starting at 4.3lbs / 2.0kg)^2 design for
    great mobility
  *Choice of 14-inch and 15.6-inch Anti-Glare LCD for comfortable
    visualization and optional touch displays
  *Integrated microphone and HD Webcam for remote collaboration and

Pricing and Availability

The Dell Latitude 7000 Series begins at $1,049 USD and is available worldwide
today with touch-enabled systems available September 12, 2013. The Latitude
3000 Series begins at $599 USD and is also available on September 12, 2013.
The Latitude 5000 Series will be available in October 2013.

Supporting Quotes

“Corning developed Gorilla Glass NBT specifically to help protect today’s
newest touch-enabled notebook displays from scratches and other damage that
comes from everyday swiping, gripping, tapping, and cleaning. Compared to
today’s legacy soda lime glass, with Gorilla Glass NBT, we are able to offer
our customers 8 to 10 times higher scratch resistance^1,” said James R.
Steiner, senior vice president and general manager, Corning Specialty
Materials. “We are proud to work with Dell, extending these exceptional
capabilities to Dell’s Latitude line oftouch-enabled PCs.”

“Dell Latitude Ultrabooks not only meet our needs, but Dell exceeded our
expectations with the time and money we saved using Dell’s Managed Deployment
Services. When we decided to transition to a new ‘Activity Based Working
Environment’ without fixed desks and a more agile staff, we needed to replace
our old desktops and laptops with a lightweight, portable solution that gives
staff access to applications and data on demand, and fits the cutting edge
design of our new building. Originally, we looked at traditional laptops, but
we were so impressed with the design, build quality, size, weight and
performance of the Dell Latitude 6430u Ultrabooks that we replaced our entire
fleet of computers with these systems instead,” said David Jackson, Manager
Information Technology at Cardinia Shire Council in Australia.

About Dell

Dell Inc. (NASDAQ: DELL) listens to customers and delivers innovative
technology and services that give them the power to do more. For more
information, visit

^1 Based on scratch and durability tests performed by Corning Incorporated.

^2 Weights vary depending on configuration and manufacturing variability.

^3 GB means 1 billion bytes and TB equals 1 trillion bytes; significant system
memory may be used to support graphics, depending on system memory size and
other factors.

Dell is a trademark of Dell Inc. Dell disclaims any proprietary interest in
the marks and names of others.


Kristie Taylor, 512-506-0233
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