As Seen On TV Announces Sale of eDiets Fresh Meal Delivery Business

     As Seen On TV Announces Sale of eDiets Fresh Meal Delivery Business

Company Will Focus on and Expand eDiets Digital Distribution Platform

PR Newswire

CLEARWATER, Fla., Aug. 26, 2013

CLEARWATER, Fla., Aug. 26, 2013 /PRNewswire/ --As Seen On TV, Inc. (OTCQB:
ASTV), a leading multi-platform product marketing company and online shopping
destination, today announced its eDiets.com, Inc. subsidiary has agreed to
sell assets relating to its fresh and frozen meal delivery business for
approximately $1.1 million to Chefs Diet National Co., LLC, a subsidiary of
Chef's Diet Holding Co., LLC, a private company based in New York.

"Over the past few months, we have reviewed our portfolio of businesses to
determine which assets fit our growth and return objectives and which are
better owned by others," said Ronald C. Pruett, Jr., ASTV's Chief Executive
Officer."The sale of our meal delivery operation to a fine partner like
Chef's Diet National serves our customers well and allows us to expand our
promising digital platform. ASTV and our brand eDiets are entering an exciting
new phase and we're eager to continue our momentum."

The terms of the transaction will be available in a filing with the Securities
and Exchange Commission expected to be made later this week. The transaction
is expected to close on or before September 30, 2013.

About As Seen On TV
As Seen On TV, Inc. (QTCQB: ASTV) is the leading multichannel distributor of
As Seen On TV products and serves up fun for engaged consumers worldwide.
Customers can find 1,500 products from As Seen On TV in the areas of
Household, Kitchen, Outdoor, Health & Beauty, Fitness, Clothing, Electronics,
Toys, Novelty, Pets, DVDs, and Food. Celebrities and industry experts often
endorse As Seen On TV products for their inventive nature and utility. For
more information, please visit www.AsSeenOnTV.com or follow ASTV online at
Facebook.com/OfficialAsSeenOnTV, @AsSeenOnTV on Twitter and
Pinterest.com/AsSeenOnTVHQ.

Forward-Looking Statements
In accordance with the Private Securities Litigation Reform Act of 1995, we
caution you that, whether or not expressly stated, certain statements made in
this news release that reflect management's expectations regarding future
events and economic performance are forward-looking in nature and,
accordingly, are subject to risks and uncertainties. This news release
contains forward-looking statements about the Company including (i)
expectations regarding our ability to successfully develop and operate the
eDiets digital platform; (ii) our expectations regarding the ability of Chef's
Diet to successfully offer its meal delivery products and services to current
and former eDiets customers; and (iii) our expectation that the sale of our
meal delivery business to Chef's Diet will close in a timely fashion. This
information is qualified in its entirety by cautionary statements and risk
factor disclosures contained in the Company's Securities and Exchange
Commission filings, including the Company's annual report on Form 10-K for the
fiscal year ended March 31, 2013. We caution readers that certain important
factors may have affected and could in the future affect the Company's actual
results and could cause the Company's actual results for subsequent periods to
differ materially from those expressed in any forward-looking statement made
by or on behalf of the Company. With respect to the Company's expectations
regarding all of these statements such risk factors include, but are not
limited to: (1) our ability to accurately assess market demand for our
products and services; (2) our ability to maintain compliance with our
contractual obligations and applicable regulatory requirements; (3) our
ability to attract and retain customers in a profitable manner; (4) our
ability to raise additional capital; and (5) the state of the credit markets
and capital markets, including the level of volatility, illiquidity and
interest rates.

SOURCE As Seen On TV, Inc.

Website: http://www.AsSeenOnTV.com
Contact: Eric Willis, DC Consulting, eric@dcconsultingllc.com, +1-407-792-3333