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Kongzhong Partners with Nival to Publish "Blitzkrieg 3" Exclusively in China



 Kongzhong Partners with Nival to Publish "Blitzkrieg 3" Exclusively in China

PR Newswire

BEIJING, Aug. 25, 2013

BEIJING, Aug. 25, 2013 /PRNewswire/ -- Kongzhong Corporation (NASDAQ:KONG), a
leading provider of digital entertainment services for consumers in the PRC,
announced today its strategic partnership with well known Russian game
developer Nival, where KongZhong will have exclusive rights to publish and
operate the new RTS PVP game "Blitzkrieg 3" in mainland China. This agreement
also further bolsters and expands Kongzhong existing war genre online game
pipeline.

Blitzkrieg 3 is the sequel of classic Blitzkrieg, a well known PC games series
that enjoys a great number of loyal fans around the world especially in China.
Blitzkrieg 3 allows players to re-create famous historical battles in WWII
settings. Blitzkrieg 3 combines the fixed tower building gameplay feature with
real-time strategy mode, allowing players to be involved into the battles by
driving their armies on the defense maps defined by enemies. The whole genre
is similar to adding MOBA style gameplay onto a more traditional PC-based
real-time strategy game.

KongZhong's Chairman and CEO, Mr. Leilei Wang said, "Kongzhong has been
actively engaged in building up the war genre online game brand as a key
differentiation point for Chinese online gamers for our Company. Blitzkrieg 3
will bring completely new experiences to Chinese players, which is quite
different from World of Tanks. Gamers in World of Tanks are like brave
soldiers, while in Blitzkrieg 3, players will assume the roles of commanding
officer during the battles. Publishing and operating Blitzkrieg 3 will further
supplement and strengthen the company's existing war genre portfolio. As a
Russian famous game developer, Nival is rich in game development experience,
and Kongzhong strongly values our partnership with Nival. I believe Blitzkrieg
3 will achieve great success in China through our join efforts with Nival."

Blitzkrieg game has won over 40 awards globally together with 2 million unit
sales. Blitzkrieg 3 is the top priority and flagship game of Nival, which is
directly managed by the company CEO Sergey Orlovskiy. "China is an important
market for expanding our game business," said Sergey Orlovskiy, "As one of the
leading internet game companies in China, Kongzhong Corporation owns the
largest military genre game player user base, which is the ideal partner we
are looking for to publish our flagship game Blitzkrieg 3 in such an important
market. We're very glad to have the opportunity to release Blitzkrieg 3 in
China."

Kongzhong has accumulated a rich set of operating and marketing experience in
the war game genre from operating World of Tanks since the beginning of 2011.
Through these experiences, KongZhong is highly attuned to the requirements of
online military game fans in the China market as well as having accumulated a
significant community of online military game fans onto the Kongzhong game
platform, to create competitive advantages in the China online game market.
All of these will lay the solid foundation for the future successful operation
of Blitzkrieg 3 in China.

Find more about Blitzkrieg 3:

Official website: http://b3.kongzhong.com
Forum: http://bbs.b3.kongzhong.com

About Nival

Nival is an independent game developer focused on strategy games. The company
was founded in 1996 by games industry veteran Sergey Orlovskiy, who currently
serves as company CEO. Nival began to self-publish its own games in 2005.
Nival strives to bring innovations to traditional game genres. Altering the
borders, it aims to create supreme experience for its players through a mix of
a gameplay types and our signature art style. Nival's track record includes
the best-selling Heroes of Might and Magic V, Blitzkrieg, Silent Storm and
Etherlords game series. With offices in Moscow and St. Petersburg, Russia;
Miami, Florida; Kiev, Ukraine and Minsk, Belarus, Nival currently has more
than 200 employees across four development studios.

About Kongzhong

Kongzhong (NASDAQ:KONG), listed in Nasdaq in 2004, is one of the leading
providers of digital entertainment services for consumers in the PRC. We
operate three main business units, namely WVAS, mobile games and Internet
games. Within Internet games, KONG has the exclusive publishing rights for
World of Tanks, World of Warplanes, World of Warships, Guild Wars 2 and other
titles in mainland China. Since the acquisiton of our proprietary smartphone
game engine platform in 2011, KONG has expanded our smartphone game
development team across 4 cities in China currently developing over 10
smartphone games across various genres, including MMORPG, RTS, military, and
fantasy.

SOURCE KongZhong Corporation

Website: http://www.kongzhong.com
Website: http://b3.kongzhong.com
Website: http://bbs.b3.kongzhong.com
Contact: Jay Chang, Chief Financial Officer, +86 010 88576000,
ir@kongzhong.com; or Zhou Zhou, PR manager, +86 010 68109980,
zhouzhou@kongzhong.com
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