Barbie® to Remain a California Girl

  Barbie® to Remain a California Girl

   Pop Culture Icon Re-models her Dreamhouse® and Continues Life in Malibu

Business Wire

EL SEGUNDO, Calif. -- August 26, 2013

The original California girl, Barbie®, today announced that home is truly
where the heart is and she will officially be staying in Malibu. Over the past
year, Barbie travelled the world to find the perfect place to call home. She
toured the trendy streets of New York, experienced the cultural charm of Paris
and even enjoyed the rugged Australian outback. Despite her amazing
international adventures, Barbie decided this beachside city will remain her
hometown and she is excited to stay close to her family and friends (and Ken
of course!).

"After much thought and consideration, Barbie has made her decision to stay in
Malibu," said Lori Pantel, Vice President, Global Marketing for Barbie.
"Barbie feels incredibly connected to the beach and decided to renovate her
Dreamhouse instead of move. She drew renovationinspiration from her many
world travels and experiences."

Barbie doll’s newly renovated, three-story Dreamhouse will debut as girls’ new
luxury toy home, complete with unmatched ocean views. Every girl’s dream, the
new house features six fab rooms and luxe details that any doll will
appreciate, including pink “stainless steel” appliances, and not one — but two
elevators! The house “expands” from the center to reveal the main elevator
giving Barbie doll’s friends and family spacious living areas. A second
elevator transports Barbie doll’s outfits between her favorite room in the
house — her ultimate closet — and the bathroom for quick outfit changes.

Fully furnished and decorated in signature Barbie Pink, the doll-tastic
features of the Dreamhouse include:

  *Two Working Pull-String Elevators
  *Six Deluxe Rooms
  *Lights and Sounds Throughout the House
  *Walk-In Closet
  *Luxe Pink “Stainless Steel” Appliances
  *Canopy Bed — Pulls Out to Reveal a Trundle Bed
  *Television that “Flips” Channels
  *Working Doorbell
  *Balcony for Sunny Malibu Days
  *3-½+ Feet Tall
  *50+ Pieces

A modern addition to Barbie doll’s Dreamhouse legacy, the new ultra-glam 2013
Dreamhouse is the perfect way to imagine and experience Barbie doll’s world.
Girls can create their own Dreamhouse memories with the 2013 Dreamhouse
playset (SRP: $184.99) available now at retailers nationwide for ages three
and up. Welcome home, Barbie!

About Mattel

Mattel, Inc. (NASDAQ:MAT) is the worldwide leader in the design, manufacture
and marketing of toys and family products. The Mattel family is comprised of
such best-selling brands as Barbie®, the most popular fashion doll ever
introduced, Hot Wheels®, Monster High®, American Girl®, Thomas & Friends®,
Fisher-Price® brands, including, Little People®, Power Wheels®, as well as a
wide array of entertainment-inspired toy lines. In 2013, Mattel was named as
one of FORTUNE Magazine's "100 Best Companies to Work For" for the sixth year
in a row. Mattel also is ranked among Corporate Responsibility Magazine's "100
Best Corporate Citizens." With worldwide headquarters in El Segundo, Calif.,
Mattel employs approximately 30,000 people in 40 countries and territories and
sells products in more than 150 nations. At Mattel, we are Creating the Future
of Play. Visit us at www.mattel.com, www.facebook.com/mattel or
www.twitter.com/mattel.

For additional photography, video footage and background information on
Barbie® and her Dreamhouse, please visit www.BarbieMedia.com.

MAT-B

Contact:

Mattel, Inc. PR Contact:
Jill Knepper,312-420-4789
Jill.Knepper@ketchum.com
 
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