LoJack Names PR Agency Matter Communications AOR

  LoJack Names PR Agency Matter Communications AOR

    Selects PR Firm for Communications Strategy and Creative Storytelling

Business Wire

NEWBURYPORT, Mass. -- August 26, 2013

Matter Communications, a full-service public relations and social media agency
specializing in technology and consumer markets, today announced it is Agency
of Record (AOR) for LoJack Corporation (NASDAQ: LOJN) , the company that
created the Stolen Vehicle Recovery market. LoJack selected Matter as AOR
after a rigorous PR agency search, based on a combination of experience and
expertise that has been proven to drive business results, according to
LoJack’s Corporate Communications Manager, Jeremy Warnick.

“Matter Communications has a proven track record of success with building
public relations and social media programs, as well as in creative narrative
and visual storytelling,” Warnick said. “It’s an exciting time in our
company’s history. As we expand our focus into providing more safety, security
and protection products for the connected car, we need an agency that shares
our passion for our dealers and customers, and understands how to engage with,
and convert, an even larger audience.” LoJack currently enjoys very high brand
awareness, millions of installed units worldwide, and over $125 million in
vehicles recoveries last year alone in the U.S.

“The name LoJack is ubiquitously known and synonymous with innovative
technology, safety, security and protection,” said Matter Founder and CEO
Scott Signore. “We’re focused on these important attributes as part of a
three-tiered PR program aimed at communicating LoJack’s value to auto dealers,
consumers and law enforcement.”

About LoJack Corporation

LoJack Corporation, the company that has helped more than nine million people
protect their vehicles in the event of theft over the past 25+ years, today
provides safety, security and protection for an ever-growing range of valuable
assets and people. Leveraging its core strengths, including its well-known
brand, direct integration with law enforcement and dealer distribution
network, LoJack Corporation is expanding into new areas across the continuum
from theft deterrence to recovery. The Company is focusing on creating a new
level of value for its dealer, customer and investor communities by delivering
innovative offerings, multiple technologies in expanding geographies. For more
information please visit www.LoJack.com, www.autotheftblog.com,
www.youtube.com/LoJack, www.twitter.com/LoJackCorp or

About Matter Communications, Inc.

Headquartered north of Boston in Newburyport, Massachusetts, with offices in
Providence, Rhode Island, New York, New York and Portland, Oregon, Matter
Communications executes creative, results-driven public relations programs on
behalf of clients across the U.S. and Europe. Matter maintains a broad
portfolio of clients in high-technology, consumer-technology and consumer
markets – including, among many others, Harris Corporation, Lexar Media and
Verizon Wireless. Founded in 2003, Matter’s PR services include company and
product launches, product reviews, analyst and media relations, social media,
crisis communications and thought leadership programs. For more information,
please go to the company’s website or visit its blog or Facebook page.

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Matter Communications
Parry Headrick, 978-518-4547
VP of Marketing & Communications
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