Starbucks Honors Colombian Coffee Heritage with Entry into Colombia Retail Market and Expanded Support for Farmers

  Starbucks Honors Colombian Coffee Heritage with Entry into Colombia Retail
  Market and Expanded Support for Farmers

      First store scheduled to open in Bogotá in the first half of 2014

   100% ofdrip, espresso, and packaged Colombian coffee served and sold in
                     Colombiawill be roasted in Colombia

United States Agency for International Development (USAID) to expand Colombia
coffee grower support program in $3 million partnership with Starbucks Farmer
                                Support Center

Business Wire

BOGOTA, Colombia -- August 26, 2013

Starbucks Coffee Company (Nasdaq: SBUX) today announced that it will open its
first café in Colombia next year, expanding the company’s longstanding
relationship with Latin America and 42-year heritage with Colombian coffee

After meeting today with Colombia President Juan Manuel Santos, Starbucks
chairman, president and chief executive officer Howard Schultz said, “Our long
and proud history of purchasing and roasting Colombian coffee dates back to
Starbucks 1971 founding. From our humble start in Seattle’s Pike Place Market,
Starbucks has always admired and respected Colombia’s distinguished coffee
tradition. It is an honor for us to bring the Starbucks Experience and
Colombia’s finest coffee to this important and fast-growing market while
collaborating with Colombia and USAID to continue empowering local coffee
growers and sharing the value, heritage and tradition of its coffee with the

Starbucks stores in Colombia will be operated through a joint venture between
two of Starbucks longest-term business partners in the Latin America region –
Alsea and Grupo Nutresa. As Starbucks leading licensed partner in Latin
America for more than 10 years, the alliance with Alsea covers more than 500
Starbucks® stores across Mexico, Argentina and Chile. Alsea started operations
in the Colombian market in 2008, and today is operating three brandswith a
total of 48 locations.

Colcafe, a subsidiary of Grupo Nutresa, Colombia’s leading food company,
worked with Starbucks on the breakthrough Starbucks VIA® soluble coffee and
continues to be an innovative, strategic partner in manufacturing and now

Starbucks Colombia will open its first store in Bogota in 2014. The company
has aggressive plans to open stores in Bogota and other major cities
throughout Colombia over the next five years.

Fabián Gosselin, Alsea’s chief executive officer commented, “We are very
excited to work alongside such a prestigious Colombian company as Grupo
Nutresa, to introduce the Starbucks Experience in Colombia.” Gosselin added,
“I am convinced that the dynamism and evolution of this market, together with
its rich coffee culture tradition, will welcome a first-class brand such as
Starbucks and its premium Colombian and world coffee blends. This will give us
the opportunity to execute an aggressive and profitable development plan,
which will strengthen our expansion strategy in Latin America.”

Locally Sourced and Roasted Colombian Coffee

To further demonstrate its deep commitment to and investment in Colombia,
Starbucks announced the expansion of its manufacturing relationship with
Colcafe to offer Colombian customers locally sourced and roasted espresso,
drip and packaged Colombian coffee. Starbucks has been roasting coffee in
Colombia with Colcafe since 2008, when Starbucks developed its signature
Starbucks VIA Ready Brew. Under the new manufacturing agreement, Colcafe will
build on the current roasting and manufacturing for Starbucks VIA Colombia in
their facility in Medellin, Colombia, and become the first roaster in Latin
America to roast coffee for Starbucks espresso and packaged coffee.

Carlos Piedrahita, Grupo Nutresa’s chief executive officer said, “We feel very
confident that partnering with Alsea, given their proven track record of
successfully operating Starbucks in Latin America, together with our local
knowledge, will allow us to deliver the Starbucks Experience to Colombians and
achieve a leading position in the market.” Piedrahita added, “We have great
pride in being the first Latin American market where Starbucks commits to
serving only locally sourced and roasted Colombian coffee. We are highly
honored to enter this partnership and to be the first roaster in this region
to merit the support and trust of such a respected and admired global brand as

Investing in Colombian Farmers

Starbucks plans to continue to build on its 42-year purchasing relationship
with Colombian coffee producers and further strengthen the company’s support
for Colombian coffee farmers. To build on this commitment, today Starbucks
announced a public-private partnership with USAID to increase Colombian coffee
yields and enhance economic opportunities for Colombian farmers. This
partnership will enable Starbucks to expand the collaboration with the
Colombian Coffee Grower Federation and suppliers and exporters throughout
Colombia to provide technical and agronomy support to Colombian farmers
through a $1.5 million commitment by both Starbucks and USAID creating a
three-year $3 million investment. This investment will enable the Starbucks
Farmer Support Center, established in Manizales, Colombia in 2012, to deliver
training and agronomy support and positively impact 25,000 farmers throughout
the country.

USAID Administrator Raj Shah said, “We are proud to partner with Starbucks in
Colombia, a company that, like us, understands the role of strategic
partnerships to achieve long-term, sustainable, economic solutions. Through
this collaboration, we arehelpingto meet critical development needs in rural
areas of Colombia that will create stability and sustainability
forsmall-scale coffee growers.”

Colombian Coffee Heritage and Commitment

With more than four decades of coffee heritage and expertise, Starbucks is the
premier roaster and retailer of specialty coffee in the world and has built
the brand on its passion and pursuit of high quality coffee. Starbucks is
proud to source, roast and serve top quality Colombian coffees in 62 countries
around the world. Colombian coffees are among the most consistent in terms of
taste and quality and serve as the backbone for many signature Starbucks
coffee blends such as Espresso Roast and House Blend. Starbucks began
purchasing coffee from Colombia in 1971 and today purchases coffee from eight
producing regions throughout the country. Today, Starbucks purchases more
high-quality arabica coffee from Colombia than any other company in the world.

As part of its quest to continue placing Colombian coffee in the world
spotlight, Starbucks will feature one single-origin Colombian coffee per year
in the Starbucks Reserve® Coffee Program. Starbucks is celebrating the third
year of this innovative program which finds customers rare, exotic and
exquisite small-lot coffees, including Colombian coffees from Risaralda and
Cauca. Starbucks will continue to work with Colombian producers to feature
Colombia’s finest coffees in this program.

Today Starbucks operates more than 650 stores and employs more than 10,000
partners (employees) across 12 markets in Latin America.

About Starbucks

Since 1971, Starbucks Coffee Company has been committed to ethically sourcing
and roasting the highest-quality arabica coffee in the world. Today, with
stores around the globe, the company is the premier roaster and retailer of
specialty coffee in the world. Through our unwavering commitment to excellence
and our guiding principles, we bring the unique Starbucks Experience to life
for every customer through every cup. To share in the experience, please visit
us in our stores or online at

About Alsea

Alsea is the leading restaurant operator in Latin America with globally
recognized brands in the quick service, coffee shop and casual dining
segments. It has a multi-brand portfolio comprised of Domino’s Pizza,
Starbucks, Burger King, Chili’s, California Pizza Kitchen, P.F. Chang’s,
Pei-Wei, Italianni’s and The Cheesecake Factory. At the end of June 2013, the
company operated 1,768 units in Mexico, Argentina, Chile and Colombia. Alsea's
business model includes backing for all of its Business Units through a Shared
Services and Support Center that provides aid for all of the Administrative
and Development Processes, as well as the Supply Chain. The Company has more
than 30,880 employees in five countries.

Alsea has earned the distinction of a “Socially Responsible Company,” and it
is one of the top 20 “Best Places to Work” in Mexico. For more information
please visit:

About Grupo Nutresa

Grupo Nutresa is the fourth largest food company in Latin America in terms of
market cap and is the leader of the processed foods industry in Colombia. The
group participates in six lines of business: coffee, biscuits, chocolates, ice
cream, cold cuts, and pasta. It is made up of 54 companies that have beloved
and recognized brands. Nutresa employs more than 30,000 partners and has a
90-year history of delivering nutritious products that provide their consumers
with wellness and enjoyment in their daily lives. We are present in 15
countries in the Americas, from the United States to Chile and Southeast Asia
in Malaysia. We sell our products in 70 countries across five continents, with
global sales amounting to USD 3 Billion. For more information please visit:


Starbucks Media Contact:
Haley Drage, +1-206-318-7100
Starbucks Public Affairs
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