Roku Appoints Matthew Anderson as Chief Marketing Officer

  Roku Appoints Matthew Anderson as Chief Marketing Officer

   Media & Marketing Executive Joins Roku as Growth in the Streaming Market

Business Wire

SARATOGA, Calif. -- August 26, 2013

Roku® Inc. today announced it has appointed Matthew Anderson as the company’s
first-ever Chief Marketing Officer. Over the last year Anderson served as a
Strategic Advisor to Roku making significant contributions to corporate
strategy and development, including the recently completed fund-raising
effort, as well as supporting marketing and communications endeavors. In his
new role, Anderson is responsible for global marketing and communications
across the company’s three business units – device sales, content and
services, and OEM partnerships.

Roku CMO Matthew Anderson (Photo: Business Wire)

Roku CMO Matthew Anderson (Photo: Business Wire)

“The explosive growth of streaming is the most exciting trend in media and
Roku is well-known for pioneering the streaming experience,” said Anderson. “I
have enjoyed working closely with the Roku team and relish the opportunity to
connect millions of new customers with Roku's ingeniously easy way of making
great entertainment instantly available on TV.”

“Matthew has been a tremendous asset to Roku and we are delighted to have him
officially join the executive team as Chief Marketing Officer,” said Anthony
Wood, founder and CEO of Roku. “His deep media and marketing experience will
be instrumental in amplifying our brand voice and growing the business as we
enter the next phase in the streaming market.”

Prior to his advisor role at Roku, Anderson was one of the top international
executives at News Corporation. As Group Director, Strategy and Corporate
Affairs, Europe and Asia, he strengthened performance of the television
businesses (now 21^st Century Fox) and oversaw a wide range of branding,
marketing, channel packaging, programming, communications and corporate
responsibility initiatives. Before his role at News Corporation, Anderson ran
all brand marketing and communications at British Sky Broadcasting (Sky), one
of Europe’s top marketers. Prior to Sky, Matthew was chief executive officer
of Ogilvy PR’s Asian and European networks.

In addition to his role at Roku, Anderson serves on the Boards ofMOBY Group,
a leading emerging-markets broadcaster; andTeam Sky, the world's top-ranked
pro-cycling team and back-to-back winner of the Tour de France.

About Roku, Inc.

Roku is the creator of the most popular streaming software platform for
delivering video, music and casual games to the TV. Roku launched the first
device to stream Netflix to the TV in 2008, and since then has sold more than
5 million Roku streaming players in the U.S. Roku players are also available
in Canada, the U.K. and the Republic of Ireland. In addition, Roku works with
OEMs who create Roku Ready™ devices which access the Roku streaming platform.
Roku Ready devices can be purchased from major retailers in the U.S. Roku was
founded by Anthony Wood, inventor of the DVR. Roku is privately held and
headquartered in Saratoga, Calif., U.S. For more information or to purchase
directly from Roku, visit

Roku is a registered trademark of Roku, Inc. in the U.S. and in other

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Roku, Inc.
Tricia Mifsud, 408-898-4452
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