Pampers Unites Babies from Across the Country to Celebrate the Millions of Unique Ways Babies Experience Love, Sleep & Play

  Pampers Unites Babies from Across the Country to Celebrate the Millions of
  Unique Ways Babies Experience Love, Sleep & Play

 Pampers Pays Tribute to All The Ways Babies Love, Sleep & Play Through First
 of its Kind 3-D Photo Experience Unveiled at Star-Studded Event in New York
                     City’s Iconic Grand Central Terminal

Business Wire

NEW YORK -- August 23, 2013

Pampers, the world-renowned diaper brand, has placed babies across the country
center stage to unveil their new Love, Sleep & Play campaign, which celebrates
the millions of unique ways babies experience love, sleep and play. Pampers
understands that the how, when and where love, sleep and play are displayed
isn't what’s important; what’s important are the joyful ways each baby
delights in their own experiences – so who better to be in the spotlight and
reveal the campaign than little ones themselves?

Guests watch as the 3-D photo installation is unveiled at the Pampers "Love,
Sleep & Play" launch ev ...

Guests watch as the 3-D photo installation is unveiled at the Pampers "Love,
Sleep & Play" launch event at Grand Central Terminal, on Wednesday, August,
21, 2013 in New York City, New York. Pampers' newest campaign celebrates the
unique ways babies experience love, sleep and play.

To honor these priceless love, sleep and play moments, Pampers hosted a
special event on Wednesday night in New York City's iconic Vanderbilt Hall at
Grand Central Terminal. The historic site, which is celebrating “a century of
arrivals” this year, was transformed as the littlest of arrivals (babies!)
helped to unveil a first-of-its kind, user-generated baby photo experience.
Throughout the last month, Pampers has rallied parents across the country to
submit photos of their babies experiencing love, sleep or play to the Pampers
Facebook page for the chance to be featured in their big celebration. After
receiving more than 30,000  photo submissions, Pampers compiled the images
into a larger-than-life 3-D projection. Mother-to-be, actress Jennifer Love
Hewitt, and Mexican actress, mom and TV host, Jacqueline Bracamontes, were
on-hand at the event to walk the “teal carpet” and help Pampers reveal the
display while celebrating the millions of unique ways babies experience love,
sleep and play.

“I'm truly thrilled to join with Pampers as they celebrate love, sleep and
play with this ‘larger-than-life,' projection – the images of all the precious
babies were truly an amazing sight to see," said Jennifer Love Hewitt.  “As an
expectant mother, I know that I will treasure the simplicity of those special
love, sleep and play moments of bonding with my own child and I think it's so
great that Pampers is bringing these beautiful moments to light.”

For those who couldn’t attend the event, Pampers captured the unveiling of the
3-D photo projection so parents everywhere could personally experience the
special moment-in-time and delight in seeing babies’ unique moments of Love,
Sleep & Play proudly displayed on the massive wall of Vanderbilt Hall in Grand
Central Terminal. The video content will be revealed on Pampers social media
channels in the coming days.

“As we unveil our newest campaign, we are thrilled to turn the launch over to
little ones themselves,” said Fama Francisco, Pampers Vice President and
General Manager. “We are delighted to celebrate the millions of unique ways
babies experience love, sleep and play with this one-of-a-kind reveal and we
hope parents everywhere enjoy seeing photos of their little ones delighting in
these very joyful moments!”

To find out more about Pampers Love, Sleep & Play campaign, please watch:
http://www.youtube.com/watch?v=82IAe3usYJ4

To view footage from the Pampers Love, Sleep & Play campaign unveiling, please
watch: http://www.vistaworldlink.com/Pampers/

To learn more about Pampers, please visitwww.pampers.com and
www.Facebook.com/Pampers.

About Pampers®

Pampers is a trademark of Procter & Gamble (NYSE:PG) and the company's largest
global brand and is the world's top-selling brand of baby diapers. Our
business is inspired by babies and toddlers, created by Pampers. For more
information on Pampers diapers and the Pampers Parenting Network, visit
http://www.Pampers.com.

About Procter & Gamble

P&G serves approximately 4.8billion people around the world with its brands.
The Company has one of the strongest portfolios of trusted, quality,
leadership brands, including Ace®, Always®, Ambi Pur®, Ariel®, Bounty®,
Charmin®, Crest®, Dawn®, Downy®, Duracell®, Fairy®, Febreze®, Fusion®, Gain®,
Gillette®, Head & Shoulders®, Iams®, Lenor®, Mach3®, Olay®, Oral-B®, Pampers®,
Pantene®, Prestobarba®, SK-II®, Tide®, Vicks®, Wella®, and Whisper®.The P&G
community includes operations in approximately70countries worldwide. Please
visithttp://www.pg.comfor the latest news and in-depth information about P&G
and its brands.

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Contact:

Procter & Gamble Baby Care
Mary Woods, 513-945-0332
woods.mj@pg.com
or
Citizen Paine (for Pampers)
Amanda Teitler, 212-613-4912
amanda.teitler@citizenrelations.com