Reliv's LunaRich Earns Ingredient Patent

Reliv's LunaRich Earns Ingredient Patent 
Patent Covers Composition of LunaRich Material and Technology
Promoting Bioavailability 
CHESTERFIELD, MO -- (Marketwired) -- 08/23/13 --  Reliv
International, Inc. (NASDAQ: RELV), a maker of nutritional
supplements that promote optimal health, today announced that
LunaRich(R) has earned a new patent from the US Patent and Trademark
Office. The composition of matter patent protects the LunaRich
technology as it relates to its superior ability to deliver bioactive
lunasin to the body. Lunasin is a naturally occurring peptide
scientists have identified as the key to many of soy's documented
health benefits. 
"This is an exciting step forward for Reliv and for our LunaRich
product line," said Dr. Carl W. Hastings, Reliv vice chairman and
chief scientific officer. "We already owned a patent for LunaRich's
ability to reduce LDL cholesterol. Now we have added a patent for the
LunaRich material itself. The result is a very strong patent
portfolio for a remarkable nutritional ingredient." 
The patent announcement comes only two weeks after Reliv entered into
an exclusive license for the intellectual property of Soy Labs LLC
related to the nutritional ingredient lunasin. The license covers a
previously issued patent and several patent applications (one now
granted) related to lunasin and soy-related peptides, proprietary
information and manufacturing processes. 
LunaRich's Superior Bioavailability 
The amount of lunasin in soybeans varies significantly based on seed,
soil and environment. LunaRich uses specially selected soybeans grown
exclusively for Reliv with highly concentrated levels of bioactive
lunasin. 
LunaRich's unique refinement process retains a more uniform and
integrated "shell" of protease inhibitors, which serve as protective
chaperone molecules to better protect the lunasin from being
destroyed in the stomach. The shell is then broken down to allow for
maximum absorption of lunasin in the small intestine, where it can
provide the greatest benefit. Learn more about LunaRich's
bioavailability. 
"We have demonstrated through our exclusive bioassay, based on
lunasin's proprietary epigenetic mechanism of action, that LunaRich
products maintain lunasin's bioactivity after digestion," said Dr.
Alfredo Galvez, lead scientific advisor at SL Technologies, a Reliv
subsidiary. "It is the only test of its kind in the supplement
industry and gives Reliv the unique ability to guarantee the
bioavailability of lunasin in its LunaRich products. Now we have a
patent to protect the novel formulations that make LunaRich products
so effective in providing all the health benefits of lunasin." Learn
more about the benefits of lunasin. 
How Lunasin Works 
Lunasin is one of the first nutritional compounds identified to
affect gene expression and promote optimal health at the epigenetic
level. The epigenome, which literally means "beyond the genome," is a
higher level of complexity within the cell. It acts like a dimmer for
lights, controlling which genes are used, when they are used and how
much they are used. 
Lunasin can attach itself to the epigenome. As a result, it can
increase expression of important genes needed for normal cell
functioning and protect the cells from environmental damage once it
occurs. More than 50 published papers from more than 25 research
institutions demonstrate lunasin's multiple health benefits. Learn
more about lunasin and epigenetics. 
In addition to the LunaRich patents, nine Reliv nutritional formulas
have earned US patents: Reliv Classic(R) for essential daily
nutrition, Innergize!(R) for isotonic hydration, FibRestore(R) for
digestive health, Cellebrate(R) for weight loss, Arthaffect(R) for
joint health, ReversAge(R) for anti-aging, GlucAffect(R) for blood
sugar management, ProVantage(R) for performance nutrition and 24K(TM)
for healthy energy. Note: the patents for Reliv Classic and
Innergize! have expired. 
About Reliv International, Inc.
 Reliv International, based in
Chesterfield, Mo., produces nutritional supplements that promote
optimal nutrition along with premium skincare products. Reliv
supplements address essential nutrition, weight loss, athletic
performance, digestive health, women's health, anti-aging and healthy
energy. Reliv is the exclusive provider of LunaRich(R) products,
which optimize levels of lunasin, the peptide behind many of soy's
health benefits. The company sells its products through an
international network marketing system of independent distributors in
16 countries. Learn more about Reliv at www.reliv.com, or on
Facebook, Twitter or YouTube. 
Media Contact:
Mark Murphy
mmurphy@relivinc.com
636-733-1391 
 
 
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