Four New Canon Powershot Models Provide Impressive Image Quality, Powerful Optics, and Fast Autofocusing

  Four New Canon Powershot Models Provide Impressive Image Quality, Powerful
  Optics, and Fast Autofocusing

New Advanced Point-and-Shoot Lineup Includes the PowerShot G16, S120 and SX510
HS with Built-In Wi-Fi^® and the New PowerShot SX170 IS Offers a Long Zoom in
                            a Compact Camera Body

Business Wire

MELVILLE, N.Y. -- August 22, 2013

Adding to its trademark line of esteemed digital cameras, Canon U.S.A., Inc.,
a leader in digital imaging solutions, today announced the release of four new
feature-packed PowerShot digital cameras: the PowerShot G16, PowerShot S120,
PowerShot SX510 HS and PowerShot SX170 IS. Designed to help photo enthusiasts
create high-quality images and videos, these cameras feature advanced DIGIC
imaging technology to deliver superb image quality in portable, compact
digital camera bodies. In addition, all four models have the ability to
achieve faster autofocusing speeds than was possible with previous PowerShot
models. The PowerShot G16 and S120 also feature the new Star mode to help
users capture the brilliance of a starry night sky, while the new Background
Defocus mode allows users to soften the background of their images for a
portraiture look.

For the connected photographer, the PowerShot G16, S120 and SX510 HS digital
cameras come with built-in Wi-Fi^® technology that allows for outstanding
quality images and video files to be wirelessly transferred from the camera to
social networking sites through CANON iMAGE GATEWAY^#, to a PC, or users can
upload images to virtually anywhere on their compatible iOS® or Android™
device* with the download of the free Canon CameraWindow app**. The Wi-Fi^®
setup process has been improved by Canon, making it easier than ever for users
to initially setup these cameras. Software no longer needs to be installed
onto a user’s computer, so all initial setup can be accomplished from the
user’s smart device or computer, allowing for easy photo sharing on-the-go.
Images can also be printed wirelessly using Wireless PictBridge^i on select
printers, including the Canon PIXMA MG7120 or PIXMA MG5520 Wireless Photo
All-In-One printers, so special moments can be preserved and cherished for
years to come.

“At Canon we are continually inspired to introduce the latest technological
advancements to the PowerShot line of digital cameras,” said Yuichi Ishizuka,
executive vice president and general manager, Imaging Technologies &
Communications Group, Canon U.S.A. “Although smartphone camera popularity is
continually increasing, the PowerShot line of cameras offers features such as
advanced image sensors, high-quality optics, low-light capabilities and
extremely fast autofocusing speeds that, when combined, are unrivaled by
smartphone technology.”

PowerShot G16 Digital Camera

The PowerShot G16 digital camera builds upon the success of the PowerShot G15
by utilizing some of Canon’s most innovative technologies. The first PowerShot
in the G-series to come equipped with built-in Wi-Fi® technology, the G16 has
the ability to share images and video to social networking sites such as
Facebook®, Twitter®, YouTube®, and Flickr® or via email through the use of
CANON iMAGE GATEWAY. Users can also upload images from almost anywhere via
their compatible iOS® or Android™ device with the download of the free Canon
CameraWindow app.

The PowerShot G16 features a 28-140mm wide-angle lens with an aperture range
of f/1.8 – f/2.8, which helps while shooting in low-light conditions or for
users who want to create a dramatic shallow depth-of-field with soft
backgrounds. The G16 is equipped with Canon’s HS System, which combines a
DIGIC 6 image processor and a 12.1-megapixel High-Sensitivity CMOS image
sensor, allowing for enhanced low-light image quality.

With improved AF times and reduced shooting lag over previous G-series models,
the advancements to Canon’s AF system help ensure users never miss a shot.
Continuous shooting speeds of up to 9.3 frames-per-second are possible with
the PowerShot G16, allowing users to capture images in full resolution as they
happen***. The G16 also captures 1080p/60p Full HD video, and includes a
built-in stereo microphone and an HDMI output so users have the ability to
view videos on their HDTV.

The PowerShot G16 also features new shooting modes to capture breathtaking
images day or night. The new Star mode gives users the ability to capture the
brilliance and wonder of the night sky through the use of three scene modes.
“Star Nightscape” lets users shoot the radiance of stars in a landscape image,
while the “Star Trails” mode captures trails of stars to turn them into a
luminous still image. “Star Time Lapse Movie” captures continuous still images
of the stars and then combines each to create a stunning video replicating the
motion of the stars in the night sky.

In addition, the camera’s creative handheld HDR Scene mode automatically
combines multiple shots of a scene to help create an image with a greater
dynamic range without the necessity for a tripod. HDR Scene mode includes
Natural, Art Bold, Art Embossed, Art Standard and Art Vivid options.

For photographers who want the convenience and ease-of-use of a compact camera
with the feel of a DSLR, the PowerShot G16 features dials and controls similar
to those on Canon’s EOS Digital SLR cameras. It is also compatible with Canon
Speedlite flashes and select accessories.

The PowerShot G16 is scheduled to be available in October 2013 for an
estimated retail price of $549.99.

PowerShot S120 Digital Camera

Succeeding the PowerShot S110, the pocket-sized PowerShot S120 digital camera
continues the tradition of built-in Wi-Fi^® technology that allows for images
and video to be shared to social networking sites or via email through the
CANON iMAGE GATEWAY. Users can also download the free Canon CameraWindow app
to their compatible iOS® or Android™ device and upload images from virtually
anywhere.

The PowerShot S120 features a sharp 24-120mm extra-wide angle lens with an
aperture range of f/1.8-f/5.7. It is equipped with Canon’s HS System, which
combines a DIGIC 6 image processor and a 12.1-megapixel High-Sensitivity CMOS
image sensor allowing for enhanced low-light image quality. The advancements
to Canon’s AF system allow users to achieve significantly faster autofocusing
speeds. The S120 allows for continuous capture of up to 12.1 frames per
second^ii at 12.1-megapixels. The camera also records 1080p/60p Full HD video
and includes a built-in stereo microphone and convenient playback via HDMI
output.

Multiple creative shot modes such as the new Star mode, Background Defocus
mode, and handheld HDR Scene mode give users the ability to create images they
will be proud to share. Smart AUTO technology selects 58 different pre-defined
scenes without the need to switch modes, making it possible to take beautiful
images in a variety of situations.

The PowerShot S120 is scheduled be available in October 2013 for an estimated
retail price of $449.99.

PowerShot SX510 HS Digital Camera

The compact PowerShot SX510 HS^iii digital camera incorporates a 30x optical
zoom 24mm wide-angle lens, Intelligent IS technology for sharp, vivid images,
a 12.1 megapixel CMOS sensor and Canon DIGIC 4 Image Processor that allows
users to capture high-quality images. The camera also records 1080p Full HD
video. The SX510 HS is equipped with built-in Wi-Fi^® technology so that
images and videos can be shared with friends and family wirelessly on social
networking sites or via email through the use of CANON iMAGE GATEWAY. Users
can also upload images from almost anywhere via their compatible iOS® or
Android™ device with the download of the free Canon CameraWindow app.

The camera’s Zoom Framing Assist feature automatically maintains the correct
distance from the subject using a face recognition sensor to track and capture
subjects for sharp still and video images. Upgraded from previous PowerShot
models, the AF speed helps dramatically reduce lag time so that perfect shot
will be captured with ease.

The PowerShot SX510 HS is scheduled to be available in September 2013 for an
estimated retail price of $249.99.

PowerShot SX170 IS Digital Camera

The PowerShot SX170 IS digital camera offers a long zoom in a compact camera
body at an affordable price. The camera’s 16x optical zoom with 28mm
wide-angle lens and Optical Image Stabilization captures clear, vivid images
whether a subject is up close or far away. Featuring High-Speed AF and
Intelligent IS system that provides smooth video and sharp images via six
stabilization modes, the SX170 IS operates with a DIGIC 4 Image Processor and
a 16.0-megapixel sensor to create high-quality images. With 720p HD video
capability, users can shoot still and video images and view both via an HDTV
using an HDMI connector.

Complete with Smart AUTO technology, the PowerShot SX170 IS automatically
selects the optimal settings from 32 predefined shooting situations, which
helps the user to capture the best image possible. Powered by a new
lithium-ion battery that provides efficient battery life, the SX170 IS has a
3.0-inch LCD screen and an ergonomic body allowing users to comfortably hold
the camera.

The PowerShot SX170 IS digital camera is scheduled be available in September
2013 for an estimated retail price of $179.99.

For more information about the PowerShot G16, S120, SX510 HS, and SX170 IS
digital camera models please visit: www.usa.canon.com/powershot.

About Canon U.S.A., Inc.

Canon U.S.A., Inc., is a leading provider of consumer, business-to-business,
and industrial digital imaging solutions. With approximately $40 billion in
global revenue, its parent company, Canon Inc. (NYSE:CAJ), ranks third overall
in U.S. patents registered in 2012† and is one of Fortune Magazine's World’s
Most Admired Companies in 2013. In 2012, Canon U.S.A. received the PCMag.com
Readers’ Choice Award for Service and Reliability in the digital camera and
printer categories for the ninth consecutive year, and for camcorders for the
past two years. Canon U.S.A. is committed to the highest level of customer
satisfaction and loyalty, providing 100 percent U.S.-based consumer service
and support for all of the products it distributes. Canon U.S.A. is dedicated
to its Kyosei philosophy of social and environmental responsibility. To keep
apprised of the latest news from Canon U.S.A., sign up for the Company's RSS
news feed by visiting www.usa.canon.com/rss and follow us on Twitter
@CanonUSA.

†Based on weekly patent counts issued by United States Patent and Trademark
Office.

Availability, prices, and specifications of all products are subject to change
without notice. Actual prices are set by individual dealers and may vary.

All referenced product names, and other marks, are trademarks of their
respective owners.

________________________________________________________________________

^#One-time registration is required on CANON iMAGE GATEWAY online photo album.

*Compatible with iOS version 6.0/6.1 or later and Android devices version
2.3/4.0/4.1/4.2 or later. Data charges may apply.

**This software enables you to upload images to social networking sites.
Before uploading images, please be aware that image files may contain privacy
related information such as people and places. If necessary, please delete
such information. Canon does not obtain, collect or use such images or any
information included in such images.

***The first six shots are shot at a rate of up to 12.2 fps. From the sixth
shot onward, it becomes approximately 9.3 fps.

The PowerShot G16 can continuously shoot up to 522 shots at approximately 9.3
fps when using an SDHC/SDXC UHS-I memory card based on Canon’s standard test
method.

^iPictBridge (Wireless LAN) certified printer is required.

^iiThe first six shots are at a rate of up to 12.1 fps. From the sixth shot
onward, it becomes approximately 9.4 fps. The PowerShot S120 can continuously
shoot up to 635 shots at approximately 9.4 fps when using SDHC/SDXC UHS-I
memory card based on Canon’s standard test method.

^iii This device has not been authorized as required by the rules of the
Federal Communications Commission. This device is not, and may not be offered
for sale or lease, or sold or leased, until authorization is obtained.

Contact:

Editorial:
Canon U.S.A., Inc.
Leigh Nofi, (631) 330-3783
lnofi@cusa.canon.com
or
Canon U.S.A. Web site:
http://www.usa.canon.com
or
For sales information/customer support:
1-800-OK-CANON
ccenter@cits.canon.com
 
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